Amazon’s subsidiary responsible for its Kindle e-readers and Echo smart speakers is reportedly in disarray, with job cuts on the horizon and plummeting morale among its employees.

The unnamed sources within the company have revealed that the division, which has been instrumental in Amazon’s expansion into the consumer electronics market, is facing a period of uncertainty. The Kindle e-reader and Echo smart speakers have been popular products for Amazon, helping the company establish a foothold in the tech industry.

The sources cite several factors contributing to the chaos. First, there is growing speculation about imminent job cuts within the unit, causing anxiety and uncertainty among the workforce. While no official announcement has been made, insiders claim that the unit is preparing for a significant restructuring.

Second, employee morale is reportedly at an all-time low. Workers within the division express frustration over unclear communication from upper management and concerns about their job security. Some have even reported a sense of abandonment by the parent company.

This turmoil comes as Amazon faces increasing competition in the tech sector, with rivals like Apple and Google constantly innovating in the same product categories. The uncertainty within the division raises questions about Amazon’s ability to maintain its competitive edge in the consumer electronics market.

Despite the upheaval, Amazon remains a dominant force in e-commerce and cloud computing. The company’s success in these areas continues to drive its overall growth and profitability.