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Legacy Chinese beer puts faith in Australian campaign

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In January of this year, Sydney based communications agency UMM partnered with design thinking coach Friend_Thorp. The team won the competitive tender to work alongside leading beer brand Tsingtao and thier global Advertising Creative.

Father and son duo, Benoit and Mick Thorp spoke about being at the helm of one of Asia’s legacy beers which was established 119 years ago.

A daunting prospect for many but the team have been able to create something clever with international appeal. Thirsty costumers able to enjoy the campaign throughout Europe, America, Oceania, Asia and Africa.

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Why a rapid response is paramount to cyber defence

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As cyber attacks hit Australia every 7 minutes, a rapid response is crucial for affected companies.

As cyber attacks proliferate every seven minutes in Australia, reports indicate a worrying trend of escalating severity, urging companies to prioritise rapid response measures to mitigate potential damages.

Amidst this crisis, experts stress the criticality of immediate action for companies suspecting they’ve fallen victim, underscoring the need for a well-defined incident response plan.

Lucas Bressanutti, Crawford Cyber Lead and Forensic & Financial Accountant of Crawford & Company, shares his insights on the importance of a fast response to cyber attacks. #cyber attack #business #cyber resilience

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How to overcome imposter syndrome in the workplace

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Skilled professionals and entrepreneurs are facing impostor syndrome amidst increasing workforce demands.

A growing number of professionals and entrepreneurs are grappling with the overwhelming effects of impostor syndrome, fostering hidden feelings of inadequacy and fear of exposure despite their competence.

Despite their expertise and accomplishments, many professionals and entrepreneurs find themselves grappling with feelings of unworthiness and self-doubt. These sentiments, often hidden behind a facade of success, stem from a fear of being exposed as fraudulent or inadequate in their roles.

According to a recent study by Calabasus in 2021, a staggering 65% of professionals suffer from impostor syndrome, shedding light on the pervasive nature of this issue.

However, despite its prevalence, impostor syndrome remains one of the least discussed yet most impactful challenges facing professionals today, as highlighted by research from KPMG.

Suzana Mihajlovic, Director of Your2minds shares her insights on how to combat imposter syndrome.

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How to defend against fraud and cyberattacks

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In the face of escalating fraud and cyberattacks targeting Australian retailers, businesses are actively seeking solutions to combat this growing menace.

The sentiment among Australian consumers reflects growing concern regarding fraud in online shopping.

To address these challenges, businesses are exploring various strategies to bolster protection for both themselves and their customers against fraudulent activities.

Hayley Fisher, Country Manager for Australia & New Zealand at Adyen, sheds light on Adyen’s 2024 Retail Index findings, highlighting the shifting landscape of fraud attacks for Australian retailers. #money #fraud #cyberattacks

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