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Why a rapid response is paramount to cyber defence

Published

9 months ago

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As cyber attacks hit Australia every 7 minutes, a rapid response is crucial for affected companies.

As cyber attacks proliferate every seven minutes in Australia, reports indicate a worrying trend of escalating severity, urging companies to prioritise rapid response measures to mitigate potential damages.

Amidst this crisis, experts stress the criticality of immediate action for companies suspecting they’ve fallen victim, underscoring the need for a well-defined incident response plan.

Lucas Bressanutti, Crawford Cyber Lead and Forensic & Financial Accountant of Crawford & Company, shares his insights on the importance of a fast response to cyber attacks. #cyber attack #business #cyber resilience

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Expert explains how AI is transforming advertising with precision targeting

Published

5 days ago

on

January 9, 2025

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AI and data is revolutionising ads, helping fill every last seat in the metaphorical plane.

Traditional targeting methods often relied on invasive data collection and manual processes, such as gathering demographic information from surveys or databases. AI, however, analyses anonymous user behaviour—such as browsing habits and content engagement—on a granular level to create highly precise user segments.

AI also excels in real-time ad optimisation, interpreting thousands of data signals to enhance campaign performance. Advertisers can now target audiences with 10 times the precision, ensuring users see ads tailored to their interests.

Using an aeroplane metaphor, Rajiv Khaneja, CEO and founder of AdButler, likened ineffective ad targeting to flying a half-empty plane—costly and inefficient. AI, on the other hand, helps fills the plane with people interested in the businesses offer, ensuring advertisers maximise the value of their spend.

Rajiv emphasised that as the advertising industry evolves, adopting AI-driven solutions is no longer optional. Businesses failing to embrace these tools risk falling behind as advertisers prioritise platforms that offer better audience alignment and measurable results.

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Microsoft to invest $80 billion in AI data centers

Microsoft to invest $80 billion in AI-enabled data centers by fiscal 2025, according to CNBC report.

Published

1 week ago

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January 6, 2025

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Microsoft to invest $80 billion in AI-enabled data centers by fiscal 2025, according to CNBC report.

In a recent report by CNBC, Microsoft announced plans to invest $80 billion in artificial intelligence-enabled data centres during fiscal year 2025.

This significant expenditure is aimed at enhancing the company’s capabilities in AI and data processing.

As part of its strategy, Microsoft aims to increase its competitive edge in the rapidly growing AI sector. The funding will support the development of infrastructure necessary for AI applications and services.

This move also signals Microsoft’s confidence in the potential growth of AI-enabled solutions in the coming years. The investment decision has potential implications for job creation and economic activity in regions hosting new data centres.

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Unlocking energy savings in the evolving HVAC landscape

Published

4 weeks ago

on

December 19, 2024

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Tips, trends, and the future of sustainable home comfort.

Julian Picard, Owner & CEO of Centerline Mechanical LLC, shares insights on optimising HVAC systems to save energy, the shift toward heat pumps, rising installation costs, and the need to engage younger generations in the trades.

Homeowners are reaping the benefits of modern HVAC systems that optimise energy use with advanced inverters. Unlike older, single-stage models that operate at full capacity, today’s systems adjust their output based on a home’s actual needs.

This innovation reduces energy consumption significantly, especially in homes that have undergone insulation upgrades.Government rebates, like the $16,000 available in Massachusetts, further incentivise adoption.

Simultaneously, younger generations are increasingly drawn to this sustainability trades, with Gen Z technicians leveraging digital expertise to innovate and thrive in hands-on roles.

This growing interest ensures a robust future for the HVAC and energy sectors.

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