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Is India’s 2070 net-zero target too late?

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One of the world’s most pollutant countries has announced plans to cut its emissions to net zero by 2070 – shockingly missing a key goal of the COP26 summit for nations to commit to reach that target by 2050

India’s Prime Minister Narendra Modi made the pledge at the Glasgow conference on Monday, stating his nation is making the commitment to cut emissions to net zero within 48 years.

This is the first time the country has made such a commitment.

Net zero, or becoming carbon neutral, means not adding to the amount of greenhouse gases currently in the atmosphere.

In contrast, China has announced plans for carbon neutrality by 2060, while the United States, Australia and EU aim to hit net zero by 2050.

India is the world’s fourth biggest emitter of carbon dioxide after China, the US and the EU

The country’s huge population means its emissions per capita are much lower than other major world economies.

India emitted 1.9 tonnes of CO2 per head of population in 2019, compared with 15.5 tonnes for the America’s and 12.5 tonnes for Russia that year.

The announcement follows a pre-recorded address made by the Queen, urging world leaders to take the matter seriously, in order to protect the planet.

The 2070 net zero target has disappointed activists and experts in Glasgow

But despite the sombre reaction to his announcement within Glasgow, Modi seems to have impressed people back home.

The Indian Prime Minister used the majority of his time in front of world leaders underlining the need for “lifestyle changes” as the greatest solution to climate change.

The net-zero target will come 20 years after the climate’s 2050 targets, which have been set out by UK Prime Minister Boris Johnson.

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Marketers struggle to find right creative partners

80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.

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80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.


A new report reveals that while 80% of marketers now run their own agency pitches, many admit the search for the perfect creative partner is tougher than ever.

Darren Woolley from TrinityP3 explains what’s driving the shift and how AI could help.

#Marketing #Advertising #Agencies #BrandStrategy #AI #TrinityP3 #CreativeIndustry #DarrenWoolley #Pitching #Media #Business


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Trump royally welcomed to Japan

Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.

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Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.


President Trump’s Asia tour begins with a warm welcome in Japan and major investment pledges, as he heads to South Korea aiming to secure a trade war truce with China.

#Trump #Asia #Japan #SouthKorea #China #Trade #XiJinping #Diplomacy #WhiteHouse #USPolitics #GlobalTrade


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Trump delays Putin meeting amid fear of long war ahead for Europe

Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.

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Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.


President Trump has postponed talks with Vladimir Putin until meaningful progress is made on Ukraine peace negotiations, following new U.S. sanctions on Russia’s top oil firms.

Oz Sultan from Sultan Interactive Group join for more.

#Trump #Putin #Ukraine #Russia #Sanctions #Oil #Diplomacy #China #India #USPolitics #ForeignPolicy #WhiteHouse


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