Netflix tests AI Discover tool to tailor movie and TV show suggestions based on user mood and themes
Netflix is testing AI Discover, a feature to help users find content according to their mood.
AI Discover allows users to select themes like family movies or lighthearted films, refining the recommendation process beyond genre presets.
Users can explore more theme choices or get new recommendations by tapping the “Something Different / Get More Choices” button.
AI Discover adjusts future recommendations based on user feedback, incorporating liked or disliked titles in the selection process.
AI tool
Currently available to select U.S. users, AI Discover supports only English and is limited to the TV app, as earlier reported by Digital Trends.
As the testing phase progresses, more users will gain access, indicated by a “New” label on the Discover icon in the navigation row.
