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Why Musk wants Twitter X to be like WeChat

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Elon Musk made a significant move earlier this week by rebranding Twitter as “X,” a strategic step towards transforming the social media platform into an all-encompassing super-app.

Musk is drawing inspiration from the immensely popular Chinese mega app, WeChat. Musk acquired Twitter for a staggering $44 billion last year and has since expressed his ambition to expand the platform into something much larger.

WeChat, launched in 2011 by Chinese tech giant Tencent, has become an integral part of China’s digital landscape, with nearly all of its 1.4 billion people using it.

WeChat is far more than just a messaging app; it can be best described as a “super-app” as it offers a diverse array of services, including messaging, voice and video calling, social media, food delivery, mobile payments, gaming, news, and even dating.

Ultimate connectivity

The app seamlessly combines the functionalities of WhatsApp, Facebook, Apple Pay, Uber, Amazon, Tinder, and much more, making it indispensable in the daily lives of Chinese citizens.

Mr. Musk has expressed admiration for WeChat’s comprehensive approach and aspires to achieve similar success by expanding Twitter’s capabilities.

In his recent post on “X,” Musk outlined plans to integrate comprehensive communication features and enable users to manage their entire financial world through the platform. This move is expected to boost revenue for Twitter, which has experienced a significant drop in advertising revenue since Musk’s acquisition, leaving the company burdened with substantial debt.

The transformation of Twitter into “X” aims to emulate WeChat’s seamless integration of various services, creating a one-stop destination for users’ communication and financial needs.

By offering a wide range of features, X aims to become an indispensable part of users’ lives, much like WeChat has become in China. The ultimate goal for Musk is to replicate WeChat’s immense popularity and intertwine “X” into the fabric of society, making it an indispensable and ubiquitous platform for people around the world.

 

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AI enters the Big Brother house, raising concerns around the truth of reality TV

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How will the integration of AI into reality TV impact audience engagement and what role will this have on the future of entertainment?

The latest season of Big Brother has left fans scratching their heads with the introduction of Big Brother AI, also knowns as BB AI, taking centre stage.

Tom Finnigan from Talkingbrands.ai joins to discuss all the curious AI cases of the week. #featured

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UN initiative aims to set international standards for AI ethics

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The United Nations has launched a comprehensive initiative aimed at establishing international guidelines for the governance of artificial intelligence.

The UN seeks to address ethical concerns, regulatory frameworks, and human rights implications associated with AI advancements.

Dr. Karen Sutherland from the UniSC joins to discuss the latest. #featured

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No console, no problem according to Amazon’s next-gen streaming innovation

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Xbox cloud gaming expands access with Amazon Fire TV Stick compatibility.

Xbox confirmed that the new instalment of Call of Duty—Black Ops 6—will be releasing day one on Xbox Game Pass later this year.

In recent news, 2023’s Call of Duty Modern Warfare 3 will also land on Game Pass on July 24th. This marks the first Activision title to be released on Game Pass since Microsoft’s recent acquisition.

Gaming and tech correspondent Emily Leaney joins to discuss all the latest.

 

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