A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region
The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.
It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.
Photo credit: The Verge
Countering TikTok
Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.
As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess.
What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.
Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was.
Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.
It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.
This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.
Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.
This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.
– Karen Sutherland, University of the Sunshine Coast, contributed to this report.
Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.
Ukraine’s energy and nuclear safety systems have come under severe strain after a major Russian missile and drone attack struck critical power infrastructure, forcing all nuclear power plants in Kyiv-controlled territory to halt electricity generation and triggering urgent international warnings.
The February 7 assault damaged high-voltage substations supplying nuclear facilities, destabilising the national grid. The International Atomic Energy Agency said the disruption compromised nuclear safety, with one reactor shutting down automatically and others reducing output due to grid instability. IAEA Director General Rafael Grossi called for military restraint, warning of potentially dangerous consequences.
Nuclear terrorism
The attack targeted infrastructure across eight regions as Ukraine faces a deep freeze, with temperatures in Kyiv forecast to fall to minus 19 degrees Celsius. Emergency power outages have been introduced nationwide, while energy companies report extensive damage to thermal power plants.
President Volodymyr Zelensky condemned the strikes as nuclear terrorism and called for a global response. The IAEA also confirmed a recent loss of off-site power at the Chornobyl site, raising concerns that continued attacks on energy infrastructure could increase nuclear risks beyond Ukraine’s borders.
President Donald Trump has moved to reshape US trade policy on two major fronts, signing executive orders that both ease tariffs on India and threaten new levies on countries that continue to trade with Iran.
The rollback of tariffs on India follows New Delhi’s commitment to halt imports of Russian oil, a move welcomed by Washington as it seeks to tighten pressure on Moscow’s energy revenues. The decision signals a thaw in trade tensions between the two nations and underscores the administration’s willingness to reward partners that align with US foreign policy priorities.
At the same time, Trump warned that nations maintaining commercial ties with Iran could face fresh US tariffs, escalating economic pressure on Tehran and its trade partners. The move reinforces a hardline strategy aimed at isolating Iran economically, while using trade measures as leverage in broader geopolitical negotiations.
Together, the twin decisions highlight the Trump administration’s increasingly assertive use of tariffs as a diplomatic tool, targeting both allies and adversaries. From the Indo-Pacific to the Middle East, the approach underscores how trade policy is being deployed not just to protect US industries, but to advance America’s strategic interests on the global stage.
The United States has announced an additional $6 million in humanitarian aid for Cuba, bringing total assistance since Hurricane Melissa struck the island in October to $9 million. The new relief package will focus on Cuba’s eastern provinces, including Holguín, Granma, Santiago de Cuba, and Guantánamo, providing staples like rice, beans, pasta, canned tuna, and solar lamps. U.S. officials said embassy staff will monitor distribution to prevent the government from diverting supplies.
The announcement comes amid worsening energy and fuel shortages. Cuba has faced widespread blackouts, leaving millions without electricity in several provinces, while rising food prices and limited fuel supplies have intensified humanitarian pressures. Officials warn that without sufficient oil imports, hospitals, transport, and essential services could be severely affected. The crisis has escalated following U.S. restrictions on Cuba’s oil shipments and Venezuela’s inability to supply fuel, forcing Cuba to turn to Mexico as its primary energy partner.
Humanitarian situation
Cuba’s President Miguel Díaz‑Canel accused the U.S. of imposing an “energy blockade,” while Mexican officials work to deliver fuel without triggering U.S. tariffs. Díaz‑Canel expressed willingness to engage in dialogue but insisted talks must respect Cuba’s sovereignty. U.N. Secretary-General António Guterres has voiced serious concern, warning that the humanitarian situation could deteriorate further if oil supplies remain restricted.
As Cuba struggles to balance disaster recovery with an ongoing energy crisis, the international community faces a delicate challenge: providing humanitarian support while navigating complex geopolitical tensions.