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Why Instagram’s boss is relocating to London

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A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region

The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.  

It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.  

Photo credit: The Verge

Countering TikTok

Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.

As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess. 

What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.

Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was. 

Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.

It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.  

This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.

Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.  

This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.  

– Karen Sutherland, University of the Sunshine Coast, contributed to this report.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Greenland says “No” to U.S. takeover — Chooses Denmark in geopolitical showdown

Greenland’s PM chooses Denmark over U.S. amid Trump’s controversy over Arctic control, emphasizing sovereignty and local sentiment.

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Greenland’s PM chooses Denmark over U.S. amid Trump’s controversy over Arctic control, emphasizing sovereignty and local sentiment.


Greenland’s Prime Minister Jens‑Frederik Nielsen has delivered a clear message amid renewed pressure from the U.S. — if forced to choose between the United States and Denmark, Greenland will pick Denmark, NATO, and the EU.

Nielsen made the declaration in Copenhagen alongside Danish Prime Minister Mette Frederiksen ahead of diplomatic talks with top U.S. officials.

The announcement comes as U.S. President Donald Trump has again stoked controversy by suggesting Washington could pursue ownership or control of Greenland, citing strategic interests in the Arctic. European leaders and Greenlandic officials have pushed back strongly against these ideas, emphasising sovereignty and respect for international law.

This standoff places Greenland’s future in the spotlight — as Copenhagen and Nuuk reaffirm their ties, local sentiment remains overwhelmingly opposed to U.S. annexation and supportive of Greenland’s own path forward.

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#Greenland #Trump #Denmark #ArcticPolitics #NATO #Geopolitics #InternationalRelations


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Trump promises aid amid Iran unrest

Trump urges Americans in Iran to evacuate amidst escalating protests and vows support for protesters seeking freedom.

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Trump urges Americans in Iran to evacuate amidst escalating protests and vows support for protesters seeking freedom.


President Trump has called on Americans in Iran to evacuate as tensions escalate following the government’s violent crackdown on antigovernment protesters. He has ruled out negotiations and encouraged protesters to continue their efforts, hinting that aid could be on the way.

The unrest in Iran has reportedly resulted in over 2,000 deaths, including both protesters and security forces. U.S. officials are reportedly weighing various responses, from sanctions to potential military options, though no immediate action has been confirmed.

Trump delivered a direct message to the people of Iran, emphasising support for their push for freedom and safety amid the growing crisis.

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#IranProtests #Trump #USPolitics #MiddleEastCrisis #HumanRights #EvacuationAlert #GlobalNews #TickerNews


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Trump escalates pressure on the Federal Reserve with Powell probe

Trump administration investigates Fed Chair Powell, raising concerns over political pressure on monetary policy and economic stability.

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Trump administration investigates Fed Chair Powell, raising concerns over political pressure on monetary policy and economic stability.


The Trump administration has launched a criminal investigation into Federal Reserve Chair Jerome Powell, dramatically escalating tensions between the White House and the central bank.

The probe centres on Powell’s testimony over a controversial renovation of the Federal Reserve’s headquarters, raising alarm over whether political pressure is being applied to monetary policy decisions.

The move has sparked fierce debate in Washington, with critics warning it could undermine investor confidence and destabilise economic expectations.

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#FederalReserve #JeromePowell #DonaldTrump #USPolitics #MonetaryPolicy #Markets #Inflation #TickerNews


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