Tech

What Saudi Arabia’s role in the Electronic Arts buyout tells us about ‘game-washing’

Published

2 months ago

October 2, 2025

The Conversation

What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’

Jacqueline Burgess, University of the Sunshine Coast

Video game publisher Electronic Arts (EA), one of the biggest video game companies in the world behind games such as The Sims and Battlefield, has been sold to a consortium of buyers for US$55 billion (about A$83 billion). It is potentially the largest-ever buyout funded by private equity firms. Not AI, nor mining or banking, but video games.

The members of the consortium include: Silver Lake Partners, an American private global equity firm focusing on technology; the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund; and the investment firm Affinity Partners, run by Jared Kushner, son-in-law of American President Donald Trump.

The consortium will purchase all of the publicly traded company’s shares, making it private. But while the consortium and EA’s shareholders will likely be celebrating – each share was valued at US$210, representing a 25% premium – it’s not all good news.

PIF acquiring EA raises concerns about possible “game-washing”, and less than ideal future business practices.

EA’s poor reputation

Video games are big business. The global video game industry is worth more than the film and music industries combined. But why would these buyers specifically want to buy EA, an entity that has won The Worst Company in America award twice?

It has been criticised for alleged poor labour practices, a focus on online gaming (even when it’s not ideal, such as in single-player stories), and a history of acquiring popular game studios and franchises and running them into the ground.

Players of some of EA’s most beloved franchises, such as The Sims, Dragon Age and Star Wars Battlefront II, believe the games have been negatively impacted due to the company meddling in production, and wanting to focus on online play and micro-transactions.

Microtransactions are small amounts of money paid to access, or potentially access, in-game items or currency. Over time, they can add up to a lot of money, and have even been linked to the creation of problem gambling behaviours. Unsurprisingly, they are not popular among players.

Current global economic stresses have affected video games and other high-tech industries. The development costs of a video game can be hundreds of millions of dollars. EA has reacted to its slowing growth by cancelling games and laying-off close to 2,000 workers since 2023. So a US$55 billion offer probably looked enticing.

Saudi Arabia’s investment spree

In recent years, the Saudi wealth fund has been on an entertainment investment splurge. Before this latest acquisition, PIF invested heavily in both golf and tennis.

It is a sponsor and official naming rights partner of both the Women’s Tennis Association rankings and the Association of Tennis Professionals rankings.

The wealth fund also helped establish the LIV Golf tour in 2022, in opposition to the Professional Golf Association (PGA). By offering huge sums of money, it was able to attract players away from the PGA. One player was reportedly offered US$125 million (A$189 million). This tactic worked; a merger was announced between LIV, the DPA (European golf tour) and the PGA (North American golf tour) in 2023, with PIF as the main funder.

PIF, via its subsidiaries, has also been acquiring stakes in other video game companies. For example, it is one of the largest shareholders in Nintendo, the developer behind Mario, and purchased Niantic (the company behind Pokémon Go) earlier this year for US$3.5 billion (A$5.3 billion)

Why does PIF want video game companies?

Live sport and video games have a few things in common: they are fun, engaging and entertaining. And being known for entertainment is good PR for a country that has been accused of human rights abuses.

PIF’s investment in sport has been called “sportswashing”: using an association with sport to counteract bad publicity and a tarnished moral reputation. Video games, with their interactivity and entertainment value, represent an opportunity for game-washing.

The fact EA owns many sports games’ franchises would also be a bonus, potentially allowing for further video game and sport collaboration. And the fact the video game industry is projected to keep growing globally makes it a good investment for an oil-rich nation looking to economically diversify.

Beyond game-washing concerns, we also need to pay attention to the type of buyout happening here. This is a “leveraged” buyout, meaning part of the purchase price – in this case US$20 billion (A$30 billion) – is funded as debt taken on by the company. So once the acquisition is complete, EA will have US$20 billion of new debt.

With all that new debt to service, it would only be natural to have concerns about more lay-offs, cost-cutting and increasing monetisation via strategies such as microtransactions. Ultimately, this would result in a poorer experience for players. It seems the more things change, the more they stay the same.

Jacqueline Burgess, Lecturer in International Business, University of the Sunshine Coast

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Tech

OpenAI releases GPT-5.1 with enhanced conversational features

OpenAI launches GPT-5.1, enhancing ChatGPT with personality controls and improved conversational abilities for paid users

Published

1 week ago

November 13, 2025

Ahron Young

OpenAI launches GPT-5.1, enhancing ChatGPT with personality controls and improved conversational abilities for paid users

In Short:
– OpenAI launched GPT-5.1 with two models to improve ChatGPT’s conversation and user control.
– The update, initially for paid users, addresses prior complaints and introduces adaptive reasoning and personality presets.

OpenAI launched GPT-5.1 today, featuring two upgraded models aimed at enhancing ChatGPT’s conversational abilities and providing users better control over its personality.The update started rolling out to paid subscribers on November 12, introducing GPT-5.1 Instant and GPT-5.1 Thinking, both designed to address complaints regarding the original GPT-5 release in August.

GPT-5.1 Instant is said to be “warmer by default and more conversational,” with early testers noting its playfulness while remaining clear and useful.

The launch follows a backlash from users after GPT-5’s release, who criticized its “colder” tone and the removal of previous models like GPT-4o. OpenAI’s CEO, Sam Altman, admitted that discontinuing GPT-4o “was a mistake” and acknowledged the emotional attachment users had to specific models.

Adaptive Reasoning

GPT-5.1 Instant introduces adaptive reasoning, which helps it determine when to “think before responding” to complex questions.

This leads to marked improvements in mathematical and coding tasks. GPT-5.1 Thinking adjusts processing time based on the task, resulting in clearer explanations and improved ease of use for various tasks.

The new version includes six personality presets, allowing users to tailor interactions. OpenAI aims for the model to integrate cognitive and emotional intelligence effectively.

For now, the rollout is for paid users, with free access occurring soon. Both models will be available via API, and legacy models will remain accessible for three months.

Tech

Apple postpones iPhone Air sequel due to poor sales

Apple delays iPhone Air 2 indefinitely after lacklustre sales of first model

Published

2 weeks ago

November 11, 2025

Ahron Young

Apple delays iPhone Air 2 indefinitely after lacklustre sales of first model

In Short:
– Apple has postponed the iPhone Air’s launch due to poor sales of the current model.
– Production of the iPhone Air will stop, with Foxconn and Luxshare ceasing manufacturing by November and October respectively.

Apple has delayed the launch of its second-generation iPhone Air, which was scheduled for fall 2026, due to disappointing sales of the current model that debuted two months ago, as reported by The Information.Engineers and suppliers have been informed that the iPhone Air will be removed from the production schedule without a new release date.

The decision coincides with a significant reduction in the production of the existing model. Foxconn is expected to cease all manufacturing by the end of November, while Luxshare will stop production by the end of October.

Sales for the iPhone Air have not met Apple’s expectations since its launch in September. Foxconn has limited its production lines for the device, and future orders are projected to decrease significantly. A survey indicated nearly no demand for the iPhone Air, with consumers instead choosing the iPhone 17 and iPhone 17 Pro models.

Production Challenges

The underperformance of the iPhone Air continues a trend of failed attempts by Apple to add a fourth model to its lineup.

The iPhone mini was previously discontinued after poor sales, followed by the larger Plus models, which faced similar challenges.

Apple had intended to develop a lighter second-generation iPhone Air with improved specifications but may now reconsider its design approach. The company also has plans for a staggered launch of the iPhone 18 lineup set for 2026 and early 2027.

Tech

Tech giants’ $47 billion AI infrastructure deals announced

Tech giants commit $47.7 billion to AI deals as demand for computing power soars and market diverges

Published

3 weeks ago

November 4, 2025

Ahron Young

Tech giants commit $47.7 billion to AI deals as demand for computing power soars and market diverges

In Short:
– Wall Street started November mixed as AI deals boosted tech stocks, especially Amazon’s share price after a major agreement.
– OpenAI plans $1.4 trillion investment for computing resources, with Big Tech predicting over $250 billion AI infrastructure spending this year.

Wall Street began the month with mixed performances as major artificial intelligence deals influenced tech stocks positively, while broader market indices diverged.

Amazon’s shares rose over 5% following a significant $38 billion cloud services agreement with OpenAI, contributing to gains for the Nasdaq despite a decline in the Dow.The seven-year collaboration with Amazon Web Services marks OpenAI’s first major partnership with AWS, offering access to Nvidia graphics processing units essential for its AI expansion.

Amazon commented on the soaring demand for computing power resulting from rapid AI advancements, aiming for full capacity deployment by the end of 2026.

Microsoft also sealed a $9.7 billion agreement with IREN, highlighting the industry’s insatiable need for cloud capacity.

The collaborations depict Big Tech’s ongoing commitment to AI infrastructure, with significant investments aimed at catering to the escalating demand for computing resources.

Investment Perspective

OpenAI CEO Sam Altman revealed intentions to invest $1.4 trillion to create 30 gigawatts of computing resources.

Major players, including Microsoft, Alphabet, Amazon, and Meta, have adjusted their capital expenditure forecasts for 2025, anticipating AI infrastructure spending to surpass $250 billion this year.

Despite market caution regarding inflated valuations, analysts remain optimistic about growth in the sector. Even amidst fears of an AI bubble, industry leaders assert ongoing investments will continue to bolster market performance through 2026.