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Victoria’s Secret enlists former “Angels” for new campaign

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In a strategic move to rejuvenate its image and combat declining sales, lingerie giant Victoria’s Secret has made a bold decision to bring back some of its former “Angels” to lead the charge in their latest campaign.

The lineup includes renowned supermodels Gisele Bündchen, Naomi Campbell, Candice Swanepoel, and Adriana Lima, who will spearhead the company’s new “The Icon Collection” campaign.

This maneuver comes as a pivot from the company’s 2018 move to dissolve its previous group of Angels as part of an overarching effort to enhance inclusivity.

Despite these substantial changes, Victoria’s Secret has been grappling with a slump in sales over recent years, finding itself ceding market share to formidable competitors like Aerie, Savage X Fenty, and Skims. The lingerie retailer’s profitability took a notable hit, with profits dwindling from $646 million in 2021 to $348 million in 2022.

The financial woes were compounded by a significant net loss of $72 million in 2020, attributing a considerable portion to the repercussions of COVID-19-induced lockdowns.

New collection

Dubbed “The Icon Collection,” the freshly unveiled campaign boasts an eclectic mix of models, fronted by the likes of Gisele Bündchen and Adriana Lima, showcasing the brand’s latest innovation: the push-up demi bra.

Notably, this strategic shift signifies the company’s earnest endeavor to extend its appeal to a more diverse spectrum of sizes and consumer preferences. The collection ambitiously spans sizes ranging from XS to XXL.

Furthermore, Victoria’s Secret has announced its intent to stage a comeback for its fashion show, which had been suspended in 2019. The revitalized showcase promises a fresh narrative, forgoing the traditional “Angels” in favor of a more diverse representation of women from across the globe.

This revamped approach is strategically designed to contemporize the brand’s identity and establish a more resonant connection with its core audience.

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Gen Z and millennials surpass boomers in voting power

Gen Z and Millennials outnumber Baby Boomers in Australian elections, signaling potential reforms in taxation and inheritance laws.

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Gen Z and Millennials outnumber Baby Boomers in Australian elections, signaling potential reforms in taxation and inheritance laws.


For the first time in history, Gen Z and Millennials now outnumber Baby Boomers at the ballot box in Australia, marking a seismic change in the country’s political landscape.

Experts say this electoral milestone could spark major reform debates on taxation, superannuation, and inheritance laws as younger voters prioritise different values.

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Stocks decline as tariffs and trade tensions escalate

Stocks drop as tariffs worry investors; gold hits record high; Canada resists U.S. annexation talk.

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Stocks drop as tariffs worry investors; gold hits record high; Canada resists U.S. annexation talk.

In Short:
Stock indexes declined on Tuesday after a nine-day winning streak, while gold prices soared amid economic concerns. Major companies like Ford and Mattel adjusted forecasts due to tariff impacts, and the trade deficit hit a record high of $140.5 billion.

Stock indexes fell on Tuesday, following declines in the Dow and S&P 500 after a nine-day winning streak.

Gold prices reached a new record as markets reacted to ongoing economic concerns.

The downturn persisted following a meeting between Canadian Prime Minister Mark Carney and President Trump, where Carney rejected any notion of Canada being for sale.

Investors showed continued apprehension about the impact of U.S. tariffs and the absence of new trade agreements, particularly as major companies like Ford and Mattel suspended annual guidance due to tariff uncertainties.

Ford impact

Ford, while less affected than competitors, estimated potential tariff impacts could reduce profits by $1.5 billion, prompting a 2.8% increase in its stock.

In contrast, Mattel’s stock rose by 2.6% after it signalled a potential increase in U.S. toy prices, anticipating a $270 million hit from tariffs, while also planning to move manufacturing from China.

Both WK Kellogg and Marriott International adjusted their financial forecasts downward due to tariff-related challenges and broader economic uncertainties.

Clorox shares fell sharply after the company updated its guidance to reflect tariff impacts.

Additionally, President Trump indicated he would announce the details regarding pharmaceutical tariffs within two weeks.

On a related note, new data revealed the trade deficit reached a record $140.5 billion in March, exceeding economists’ expectations and reflecting a surge in imports amid trade policy changes.

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Trump’s tariffs impact S&P 500 and Nasdaq markets

S&P 500 and Nasdaq decline amid Donald Trump’s new tariffs announcement, raising investor concerns ahead of Fed policy meeting.

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S&P 500 and Nasdaq decline amid Donald Trump’s new tariffs announcement, raising investor concerns ahead of Fed policy meeting.

In Short:
The S&P 500 and Nasdaq fell slightly after President Trump’s 100% tariff on foreign films, with investors worried about market effects ahead of the Federal Reserve’s policy decision. Despite some stocks performing well, overall market volatility and concerns over corporate profitability continue.

The S&P 500 and Nasdaq experienced slight declines on Monday following President Donald Trump’s announcement of a 100% tariff on foreign-produced movies.

Investors are assessing how this new tariff will impact the market ahead of the Federal Reserve’s monetary policy decision later this week.

The major indices have shown volatility since Trump initiated tariffs on April 2, briefly dropping 15% before recovering in the following sessions.

Treasury Secretary Scott Bessent expressed confidence that Trump’s tariff and tax agenda would stimulate long-term investments in the U.S., despite expected short-term market fluctuations.

Markets drop

The Dow Jones Industrial Average increased by 104.18 points, while the S&P 500 decreased by 9.60 points and Nasdaq fell by 39.60 points.

Despite Trump’s announcement, some media stocks showed resilience, while energy stocks suffered losses amid OPEC+ output hikes.

Investors await the Federal Reserve’s upcoming policy announcement, where rates are anticipated to remain unchanged, though future cuts are being priced in for 2025.

Corporate profitability concerns persist due to the new tariffs, evidenced by Tyson Foods’ significant revenue miss, while Skechers reported gains following its plan to go private.

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