In a strategic move to rejuvenate its image and combat declining sales, lingerie giant Victoria’s Secret has made a bold decision to bring back some of its former “Angels” to lead the charge in their latest campaign.
The lineup includes renowned supermodels Gisele Bündchen, Naomi Campbell, Candice Swanepoel, and Adriana Lima, who will spearhead the company’s new “The Icon Collection” campaign.
This maneuver comes as a pivot from the company’s 2018 move to dissolve its previous group of Angels as part of an overarching effort to enhance inclusivity.
Despite these substantial changes, Victoria’s Secret has been grappling with a slump in sales over recent years, finding itself ceding market share to formidable competitors like Aerie, Savage X Fenty, and Skims. The lingerie retailer’s profitability took a notable hit, with profits dwindling from $646 million in 2021 to $348 million in 2022.
The financial woes were compounded by a significant net loss of $72 million in 2020, attributing a considerable portion to the repercussions of COVID-19-induced lockdowns.
Dubbed “The Icon Collection,” the freshly unveiled campaign boasts an eclectic mix of models, fronted by the likes of Gisele Bündchen and Adriana Lima, showcasing the brand’s latest innovation: the push-up demi bra.
Notably, this strategic shift signifies the company’s earnest endeavor to extend its appeal to a more diverse spectrum of sizes and consumer preferences. The collection ambitiously spans sizes ranging from XS to XXL.
Furthermore, Victoria’s Secret has announced its intent to stage a comeback for its fashion show, which had been suspended in 2019. The revitalized showcase promises a fresh narrative, forgoing the traditional “Angels” in favor of a more diverse representation of women from across the globe.
This revamped approach is strategically designed to contemporize the brand’s identity and establish a more resonant connection with its core audience.
McDonald’s plans massive expansion with 9,000 new burger joints by 2027
Fast-food giant McDonald’s has unveiled an ambitious plan to open nearly 9,000 new burger joints across the globe by 2027.
The move comes as part of the company’s aggressive growth strategy to maintain its dominance in the competitive fast-food industry.
McDonald’s, known for its iconic golden arches, currently operates over 38,000 restaurants in more than 100 countries.
With this expansion, the company aims to tap into emerging markets while also strengthening its presence in existing ones. The plan includes opening new outlets in urban centres, shopping malls, and even smaller towns, catering to a diverse range of customers.
The expansion drive is expected to create thousands of jobs, from front-line crew members to management positions, offering economic opportunities in various communities.
Furthermore, McDonald’s will continue to focus on sustainability, with commitments to reduce its environmental footprint through eco-friendly practices and packaging.
As the fast-food giant prepares to embark on this ambitious journey, the focus keyword for Google SEO is “McDonald’s expansion.”
Citigroup’s enormous billion dollar restructuring cost revealed
Citigroup, one of the world’s largest financial institutions, is undergoing a significant restructuring effort that comes with a hefty price tag of $1 billion.
However, this massive overhaul is now anticipated to extend beyond the current quarter and will likely stretch into the next.
The restructuring plan, which was initially expected to conclude this quarter, involves a comprehensive review of Citigroup’s operations, aiming to streamline its business processes and enhance efficiency. The bank has been facing mounting pressure to adapt to changing market conditions and technological advancements.
The delay in completing the restructuring has raised concerns among investors, as the prolonged uncertainty can impact the bank’s financial performance. Citigroup’s leadership remains committed to the plan, emphasising the importance of getting it right rather than rushing through the process.
Despite the cost and delay, Citigroup remains optimistic about the long-term benefits of the restructuring, which include improved profitability and competitiveness in the financial sector.
British American Tobacco issues warning on future of U.S. brands
British American Tobacco (BAT) has raised concerns about the long-term viability of its US-based cigarette brands, marking a significant shift in its outlook on the American market.
The company is now planning a massive $31.5 billion writedown, reflecting its dim view of the future prospects for these brands.
BAT, one of the world’s leading tobacco companies, has traditionally maintained a strong presence in the US market through brands like Newport and Camel. However, changing consumer preferences, stricter regulations, and the rise of alternative tobacco products like e-cigarettes have put pressure on the traditional cigarette industry.
The company’s decision to write down the value of its US brands highlights the challenges it faces in a market that is evolving rapidly. BAT is expected to focus more on the development and marketing of reduced-risk products and alternative nicotine delivery systems.
This strategic shift may have significant implications for BAT’s future operations and the broader tobacco industry. It remains to be seen how the company will navigate this changing landscape and whether it can adapt to the shifting preferences of consumers.
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