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Victoria’s Secret enlists former “Angels” for new campaign

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2 years ago

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In a strategic move to rejuvenate its image and combat declining sales, lingerie giant Victoria’s Secret has made a bold decision to bring back some of its former “Angels” to lead the charge in their latest campaign.

The lineup includes renowned supermodels Gisele Bündchen, Naomi Campbell, Candice Swanepoel, and Adriana Lima, who will spearhead the company’s new “The Icon Collection” campaign.

This maneuver comes as a pivot from the company’s 2018 move to dissolve its previous group of Angels as part of an overarching effort to enhance inclusivity.

Despite these substantial changes, Victoria’s Secret has been grappling with a slump in sales over recent years, finding itself ceding market share to formidable competitors like Aerie, Savage X Fenty, and Skims. The lingerie retailer’s profitability took a notable hit, with profits dwindling from $646 million in 2021 to $348 million in 2022.

The financial woes were compounded by a significant net loss of $72 million in 2020, attributing a considerable portion to the repercussions of COVID-19-induced lockdowns.

New collection

Dubbed “The Icon Collection,” the freshly unveiled campaign boasts an eclectic mix of models, fronted by the likes of Gisele Bündchen and Adriana Lima, showcasing the brand’s latest innovation: the push-up demi bra.

Notably, this strategic shift signifies the company’s earnest endeavor to extend its appeal to a more diverse spectrum of sizes and consumer preferences. The collection ambitiously spans sizes ranging from XS to XXL.

Furthermore, Victoria’s Secret has announced its intent to stage a comeback for its fashion show, which had been suspended in 2019. The revitalized showcase promises a fresh narrative, forgoing the traditional “Angels” in favor of a more diverse representation of women from across the globe.

This revamped approach is strategically designed to contemporize the brand’s identity and establish a more resonant connection with its core audience.

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Global markets outperform US stocks by largest margin as AI tech rallies in 2025

Global markets outperform US stocks in 2025, marking widest gap since 2009 as international gains surge

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13 hours ago

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December 23, 2025

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Global markets outperform US stocks in 2025, marking the widest gap since 2009 as international gains surge

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In Short:
– Global markets outperformed U.S. stocks in 2025, with international equities showing significant gains.
– Helen Jewell highlighted that international performance was key, aided by the U.S. dollar’s decline.

In 2025, U.S. investors watching AI stocks closely may have missed the bigger picture: international markets delivered their strongest performance against U.S. equities in over three decades. While the S&P 500 rose just 15%, foreign markets outperformed by more than 10 percentage points, led by South Korea, Peru, and other European nations.

Helen Jewell, BlackRock’s CIO, highlighted that the dollar’s 13% decline earlier in the year further amplified returns for Americans holding foreign assets. This marked the widest performance gap since 2009 and reminded investors of the value of diversification beyond domestic tech giants.

Continued Tech Rally

Nvidia, Tesla, and Palantir Technologies emerged as the most-viewed ticker pages on Yahoo Finance in 2025. Nvidia alone attracted 250 million page views, while Palantir soared an eye-popping 140% for the year. Despite this hype, the S&P 500 lagged behind global peers, showing that concentrated U.S. tech gains can mask broader market opportunities.

U.S. stocks saw a boost after Micron Technology exceeded earnings expectations, jumping 10% on strong AI-related demand. The Technology Select Sector SPDR Fund also gained 1.5%, driven by semiconductor optimism. However, analysts warn investors to avoid over-concentration in U.S. tech, even if AI-driven rallies persist into 2026.

As portfolios prepare for next year, the key question is whether semiconductor demand will expand beyond AI applications. Diversification remains essential, balancing excitement over tech gains with the risks of narrow market exposure.

 


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Australia’s sharemarket set for weakest annual return in three years

Australia’s sharemarket set for weakest return in three years; gains from gold and critical minerals offset blue-chip losses.

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1 day ago

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December 22, 2025

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Australia’s sharemarket set for weakest return in three years; gains from gold and critical minerals offset blue-chip losses.


Australia’s sharemarket is on track for its weakest annual return in three years, with the S&P/ASX 200 Index expected to finish 2025 up around 6 per cent. Investors are feeling the impact of major losses from blue-chip companies, including Commonwealth Bank and CSL, which have dragged overall performance.

Despite the slow year, certain sectors provided a boost. Gains were largely driven by surging gold prices and rising interest in critical minerals, helping offset some of the losses from larger companies.

Smaller companies in the resources sector outperformed their larger counterparts, highlighting a shift in investor focus towards niche opportunities and high-demand commodities.

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#AustraliaShares #ASX200 #StockMarket2025 #InvestingAustralia #GoldSurge #ResourcesBoom #MarketUpdate #FinanceNews


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US stocks surge amid AI hype despite market volatility

US stock market bounced back, S&P 500 up 16% in 2023, driven by AI excitement amid policy uncertainties.

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2 days ago

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December 22, 2025

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US stock market bounced back, S&P 500 up 16% in 2023, driven by AI excitement amid policy uncertainties.


The US stock market has experienced a rollercoaster year, with the S&P 500 nearly entering a bear market in April due to tariff concerns. Investor sentiment shifted following policy changes from President Trump, setting the stage for a dramatic rebound.

By June, the S&P 500 was hitting new records, fueled by excitement over artificial intelligence and its impact on the tech sector. Corporate profit forecasts improved, contributing to an overall annual gain of 16%, despite ongoing market fluctuations.

Yet, the S&P 500 still trails international markets, reflecting lingering policy uncertainties in the US.

Investors are watching closely to see how domestic and global factors will shape the next year.

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#USStocks #SP500 #StockMarket #Investing #AIStock #MarketVolatility #CorporateProfits #GlobalMarkets


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