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Goodbye angels? Victoria’s Secret’s major brand overhaul | ticker VIEWS
Victoria Secret is abandoning its ‘angel’ ambassadors, in a dramatic re-brand attempt
Last week, Victoria’s Secret announced a new ambassador initiative that will spearhead a major re-branding strategy.
“This is a dramatic shift for our brand, and it’s a shift that we embrace from our core,’ said CEO Martin Waters.
This means the multi-million dollar Fantasy Bras, bedazzled wings and the annual Victoria’s Secret Angels fashion show, will be replaced by the “VS Collective,” a group of seven famous, successful women — not all of whom are (just) models.
In the past, the company has been criticised for its models being too thin or underweight.
There are 4,200 jewels included, all set in 18-karat gold. The Fantasy bra became one of the largest draws to the annual spectacle.
Angels are no longer ‘culturally relevant’
Victoria’s Secret announced it’d cancel its famous annual televised runway show indefinitely in 2019, as viewing figures fell to 3.3 million the year prior.
A spokesperson for Victoria’s Secret said that “As an entertainment brand, with a huge cultural footprint we are reimagining what a fashion show could look like for us in the future.”
Martin Waters, Victoria’s Secret chief executive told The New York Times that “right now” he did not see the Angels as being “culturally relevant”.
U.S soccer star, Megan Rapinoe, will be one of the new faces of Victoria’s Secret.
In the past, Rapinoe, an LGBTQIA+ activist, has described the brand as “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired”.
“I am humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond,” said Rapinoe of her role in the VS Collective via a press statement.
“So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women.”
“The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change”
VICTORIA SECRET SAID IN A STATEMENT.
“These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world’s largest and most recognizable brand for women.”
As part of the VS Collective roll-out, the women will share their stories via a podcast hosted by de Cadenet.
Money
U.S. and China approve TikTok sale to American investors
US and China approve TikTok’s sale to Oracle and Silver Lake amid regulatory scrutiny, with ByteDance retaining 20%.
US and China approve TikTok’s sale to Oracle and Silver Lake amid regulatory scrutiny, with ByteDance retaining 20%.
The United States and China have officially approved a deal for TikTok’s US operations to be sold to American investors, led by Oracle and Silver Lake.
This marks a major shift in the social media landscape as the platform navigates increasing regulatory scrutiny.
Under the new agreement, ByteDance will retain just under 20% of TikTok US, while Oracle and Silver Lake will each take 15% stakes. Other investors will also participate, forming a structure designed to satisfy both commercial and regulatory demands.
The new US-based entity will have a majority American board tasked with overseeing data protection and content moderation. Despite these safeguards, concerns remain about ByteDance’s influence and whether the deal fully complies with recent legislation.
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Money
Markets tumble as Trump tariffs, Greenland rhetoric and Europe backlash collide
U.S. stocks plummet over 800 points amid renewed tariff threats and political tensions from Trump, sparking global trade concerns.
U.S. stocks plummet over 800 points amid renewed tariff threats and political tensions from Trump, sparking global trade concerns.
U.S. equities took a sharp hit as markets reacted to renewed tariff threats and heightened political rhetoric from President Donald Trump. The Dow plunged more than 800 points, with the S&P 500 and Nasdaq also sliding as investor nerves rattled risk assets.
The sell-off highlights growing concern around global trade tensions and geopolitical uncertainty, with markets struggling to price in what comes next for U.S. economic leadership and policy direction.
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Money
Gold hits record highs as investors flee risk
Gold surges amid global uncertainty, with February futures rising 1.71% to $4,674.20 per ounce, signaling safe-haven demand.
Gold surges amid global uncertainty, with February futures rising 1.71% to $4,674.20 per ounce, signaling safe-haven demand.
Gold is shining brighter than ever as investors flock to safe-haven assets amid global uncertainty. U.S. gold futures for February delivery jumped 1.71% to $4,674.20 per ounce, while spot gold rose 1.6% to $4,668.14.
The surge comes as geopolitical tensions continue to worry traders, prompting a rush into metals perceived as stable and secure. Analysts say gold is proving its status as the ultimate hedge during turbulent times.
Investors are closely watching markets as gold sets new benchmarks, signalling growing caution across the financial landscape.
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