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Goodbye angels? Victoria’s Secret’s major brand overhaul | ticker VIEWS
Victoria Secret is abandoning its ‘angel’ ambassadors, in a dramatic re-brand attempt
Last week, Victoria’s Secret announced a new ambassador initiative that will spearhead a major re-branding strategy.
“This is a dramatic shift for our brand, and it’s a shift that we embrace from our core,’ said CEO Martin Waters.
This means the multi-million dollar Fantasy Bras, bedazzled wings and the annual Victoria’s Secret Angels fashion show, will be replaced by the “VS Collective,” a group of seven famous, successful women — not all of whom are (just) models.
In the past, the company has been criticised for its models being too thin or underweight.
There are 4,200 jewels included, all set in 18-karat gold. The Fantasy bra became one of the largest draws to the annual spectacle.
Angels are no longer ‘culturally relevant’
Victoria’s Secret announced it’d cancel its famous annual televised runway show indefinitely in 2019, as viewing figures fell to 3.3 million the year prior.
A spokesperson for Victoria’s Secret said that “As an entertainment brand, with a huge cultural footprint we are reimagining what a fashion show could look like for us in the future.”
Martin Waters, Victoria’s Secret chief executive told The New York Times that “right now” he did not see the Angels as being “culturally relevant”.
U.S soccer star, Megan Rapinoe, will be one of the new faces of Victoria’s Secret.
In the past, Rapinoe, an LGBTQIA+ activist, has described the brand as “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired”.
“I am humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond,” said Rapinoe of her role in the VS Collective via a press statement.
“So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women.”
“The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change”
VICTORIA SECRET SAID IN A STATEMENT.
“These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world’s largest and most recognizable brand for women.”
As part of the VS Collective roll-out, the women will share their stories via a podcast hosted by de Cadenet.
Navigating global uncertainty as the Middle East crisis reshapes markets, technology, and supply chains
The ongoing Middle East crisis is sending shockwaves through global markets, driving energy prices higher and intensifying volatility. Investors are facing growing uncertainty as inflationary pressures mount and risk sentiment shifts. Supply chains are under stress, with key trade routes disrupted, forcing businesses worldwide to rethink logistics, procurement, and operational strategies.
The technology sector is feeling the ripple effects as semiconductors, critical components, and AI infrastructure come under pressure. Volatility in tech stocks is rising, while defence and cybersecurity firms are navigating both new risks and opportunities. At the same time, investment in renewable energy and energy tech could accelerate as companies adapt to energy price surges and seek more resilient solutions.
Brad Gastwirth from Circular Technologies joins us to break down what these developments mean for global markets and long-term strategic planning.
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#MiddleEastCrisis #GlobalMarkets #TechIndustry #EnergyPrices #SupplyChain #InvestorAlert #AI #Innovation
Money
Australia’s inflation report and Nvidia earnings impact explained
Australia’s inflation report sparks market shifts, influencing interest rates, the Aussie dollar, and investor sentiment amid Nvidia’s earnings.
Australia’s inflation report sparks market shifts, influencing interest rates, the Aussie dollar, and investor sentiment amid Nvidia’s earnings.
Australia’s latest inflation report is creating waves across the market, with questions about interest rates, the strong performance of the Aussie dollar, and the uneven nature of the stock market rally. Investors are watching closely as changes in carry trade risks this month add another layer of complexity.
David Scutt from StoneX discusses what these shifts mean for trading strategies and the broader economic outlook. He provides insight into how underlying factors are shaping investor confidence and market dynamics.
On the tech side, Nvidia’s upcoming earnings are expected to influence AI development and the broader tech sector. Coupled with trends in SaaS and bitcoin price action, these movements are signalling how investor sentiment is evolving in a fast-changing landscape.
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#AustraliaEconomy #InflationReport #AussieDollar #NvidiaEarnings #AIInvesting #StockMarketNews #BitcoinTrends #SaaSInsights
Money
U.S. stocks rally as AMD, Home Depot, and AI software lead gains
U.S. equities rose as AI disruption fears eased, with Home Depot, AMD, and DocuSign driving tech stock gains.
U.S. equities rose as AI disruption fears eased, with Home Depot, AMD, and DocuSign driving tech stock gains.
U.S. tech stocks surged as investors’ fears over AI disruption eased. Advanced Micro Devices jumped 9% after Meta announced a multiyear deal to deploy AMD’s graphics processing units for AI data centres. The move highlights growing corporate confidence in AI infrastructure investments.
DocuSign also rose 3% following Anthropic’s confirmation that Claude Cowork can integrate with DocuSign, Google Drive, and Gmail, signalling stronger adoption of AI tools across industries.
The iShares Expanded Tech-Software Sector ETF climbed 2% despite remaining over 30% below its 52-week high, showing tech stocks are recovering but still have room to run.
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