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TikTok sensation takes New York by storm

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Sardines, once considered a humble food for the less fortunate, have experienced a remarkable resurgence in the heart of New York City, fueled by a TikTok craze that has taken the social media platform by storm.

With a combined total of 831 million views under the hashtags #Sardine and #Sardines, it’s official – sardines are the new “it food” of NYC.

The city’s newfound obsession with these tinned treasures coincides with the arrival of a renowned Portuguese sardine merchant, adding a touch of luxury to the canned fish craze.

The Fantastic World of the Portuguese Sardine, located at the corner of Broadway and 48th Street, represents the flagship store of a Portuguese chain with 20 outlets.

Entering the venue, which is still in its soft opening stage, feels like stepping into an epicurean toybox frozen in time. The interior is adorned with painted figurines and staff dressed in old-fashioned sailor outfits. The real treasures, however, are the two stories of shelves – accessed via sliding library ladders – showcasing multicolored sardine cans, resembling a Fort Knox of fish.

These cans, priced at $15 for four ounces, are organized “chronologically” from 1916 to the present, featuring events and famous birthdays for each year. Quaresma assured that these were not the actual years of canning to avoid any customer misconceptions.

Most of these delectable cans have a shelf life of approximately seven years, so any dreams of survival during a nuclear apocalypse or indulging in “Lazy Girl Meals” indefinitely must be set aside.

Inside these cans, one can discover scrumptious sardine filets bathed in copious amounts of olive oil, all compiled at a factory in Alvaro, a place renowned for its hand-prepared and hand-packed fish since 1952. This endeavor aims to elevate sardines in the United States, where, unlike in Europe, they have long been associated with “low-end eating.”

The timing of “Fantastic World” couldn’t have been better, as sardines have become a sensation on social media. TikTok users like Danielle Matzon have amassed millions of views by indulging in this trendy “hot girl food.” The soaring demand for sardines led to a nationwide tinned seafood shortage in January.

Fashion world

In a fascinating convergence of food and fashion, the sardine obsession has spilled over into the fashion world, with Bottega Veneta introducing a Sardine handbag and celebrities such as Ana de Armas and Lily Allen sporting nautical-themed attire.

To cater to Instagram enthusiasts, Fantastic World offers a special treat – “Ouro Portugues,” a $44 gold ingot-shaped tin containing three ounces of sardines flecked with edible gold flakes. While the experience is indulgent, it doesn’t significantly differ from the standard date-bearing sardines, except for meticulous skinning and deboning, making it lighter and airier.

One of the standout offerings at Fantastic World is the moist and smoky “Sardinia Asada” with sweet peppers and onions, a canned version of the charcoal-grilled sardines traditionally consumed at Lisbon’s Santo Antonio festival on June 12, aptly known as the Festival of Sardines.

Apart from sardines, Fantastic World also offers Bacalhau, the flaky and savory dried and salted cod that is a staple of Portuguese cuisine. In the coming week, the store will introduce all 18 varieties of tinned fish, including sole, salmon, octopus, whelk, mussels, and “Mediterranean sea bass” (branzino). They even have a cookbook detailing how to pair sardines with various cuisines, from Portuguese to Chinese.

While the prices at Fantastic World may be steep, and their lease is set to expire in ten years, the store stands as a unique boutique destination amid the kitschy expanse of Elmo impersonators and “I Love NY” T-shirt vendors that make up Times Square.

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Money

How Hotspotting is driving investment advantage

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In the real estate rumble, how can Australian’s know where to make the best investments?

Wyld Money dives into the world of financial freedom. Whether you’re a seasoned investor or just getting started, join us for actionable tips and tricks to unlock your earning potential, and retire on your own terms.

Hosted by Mark Wyld.

In this episode, Mark is joined by Tim Graham, General Manager of Hotspotting Australia.

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Money

Research shows daters are looking for solvent partners

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As the cost-of-living crisis continues to grip Australia, new research reveals a shifting landscape in the realm of dating preferences.

According to the survey conducted by eharmony, an overwhelming two-thirds of Australians are now keen to understand their potential partner’s financial situation before committing to a serious relationship.

The findings indicate a growing trend where individuals are becoming more discerning about whom they invest their affections in, particularly as the economic pressures intensify.

Read more: Why are car prices so high?

The study highlights that nearly half of respondents (48%) consider a potential partner’s debts and income as crucial factors in determining whether to pursue a relationship.

Certain types of debt, such as credit card debt, payday loans, and personal loans, are viewed unfavorably by the vast majority of respondents, signaling a preference for partners who exhibit financial responsibility.

Good debt

While certain forms of debt, such as mortgages and student loans (e.g., HECS), are deemed acceptable or even ‘good’ debt by a majority of respondents, credit card debt, payday loans (such as Afterpay), and personal loans top the list of ‘bad’ debt, with 82%, 78%, and 73% of respondents, respectively, expressing concerns.

Interestingly, even car loans are viewed unfavorably by a significant portion of those surveyed, with 57.5% considering them to be undesirable debt.

Sharon Draper, a relationship expert at eharmony, said the significance of financial compatibility in relationships, noting that discussions around money are increasingly taking place at earlier stages of dating.

“In the past, couples tended to avoid discussing money during the early stages of dating because it was regarded as rude and potentially off-putting,” Draper explains.

“However, understanding each other’s perspectives and habits around finances early on can be instrumental in assessing long-term compatibility.”

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Money

US energy stocks surge amid economic growth and inflation fears

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Investors are turning to U.S. energy shares in droves, capitalizing on surging oil prices and a resilient economy while seeking protection against looming inflationary pressures.

The S&P 500 energy sector has witnessed a remarkable ascent in 2024, boasting gains of approximately 17%, effectively doubling the broader index’s year-to-date performance.

This surge has intensified in recent weeks, propelling the energy sector to the forefront of the S&P 500’s top-performing sectors.

A significant catalyst driving this rally is the relentless rise in oil prices. U.S. crude has surged by 20% year-to-date, propelled by robust economic indicators in the United States and escalating tensions in the Middle East.

Investors are also turning to energy shares as a hedge against inflation, which has proven more persistent than anticipated, threatening to derail the broader market rally.

Ayako Yoshioka, senior portfolio manager at Wealth Enhancement Group, notes that having exposure to commodities can serve as a hedge against inflationary pressures, prompting many portfolios to overweight energy stocks.

Shell Service Station

Shell Service Station

Energy companies

This sentiment is underscored by the disciplined capital spending observed among energy companies, particularly oil majors such as Exxon Mobil and Chevron.

Among the standout performers within the energy sector this year are Marathon Petroleum, which has surged by 40%, and Valero Energy, up by an impressive 33%.

As the first-quarter earnings season kicks into high gear, with reports from major companies such as Netflix, Bank of America, and Procter & Gamble, investors will closely scrutinize economic indicators such as monthly U.S. retail sales to gauge consumer behavior amidst lingering inflation concerns.

The rally in energy stocks signals a broadening of the U.S. equities rally beyond growth and technology companies that dominated last year.

However, escalating inflation expectations and concerns about a hawkish Federal Reserve could dampen investors’ appetite for non-commodities-related sectors.

Peter Tuz, president of Chase Investment Counsel Corp., highlights investors’ focus on the robust economy amidst supply bottlenecks in commodities, especially oil.

This sentiment is echoed by strategists at Morgan Stanley and RBC Capital Markets, who maintain bullish calls on energy shares, citing heightened geopolitical risks and strong economic fundamentals.

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