Digital news streamer Ticker News and its branded content arm, Ticker Studios, have launched new audio and video solutions for brands and PR teams.

Hotspotting has long had its own podcast and has moved to consolidate all its video and audio content creation with Ticker Studios. Ticker Studios expects to announce a number of other branded podcasts in the coming months.

Ticker Studios is the branded content arm of 24/7 global news digital streaming service Ticker News, which has a global audience of more than 4m people a month, and works with leading brands such as Visa, AusIndustry, Schneider Electric, Claxtons, SoSafe and My Perfect Cosmetics to help them develop bespoke branded content in a trusted editorial environment. 

Amplifying content

The new podcast and vodcast offering expands Ticker Studios’ existing portfolio, which spans everything from amplifying video interviews to producing full branded-content TV shows.

“Many people will know Ticker through our news product or through some of our branded television programs such as The Airport Economist,” said Ahron Young, CEO of Ticker News and Ticker Studios. “This podcast studio announcement recognises the growing demand brands have to do their own content – everyone wants a podcast, or even better vodcast that will work across social platforms. 

High-end production equipment in a state of the art studio

“The challenge is how to do it easily, efficiently and at a cost that is accessible. With Ticker Studios we are offering a brand something a step above what is already out there. With a CBD based location, professional customisable studios all tailored to create world class video and audio content, done at the speed of news.” 

Commenting on his decision to consolidate its content offering with Ticker Studios Tim Graham, General Manager of Hotspotting said: “We have worked with many podcast studios over the years, they always felt small, pokey and essentially all the same, and my real pain point was always delivery and turnaround. It always took weeks to turn around the content. At Ticker Studios, not only do we get state of the art facilities and a professional team, but we also get same-day-delivery.”

Ticker has a bespoke studio in Melbourne’s CBD, along with remote dial-in options, catering to the growing number of brands in Australia and globally that are seeking trusted partners to tell their stories, at speed.

15,000 interviews

“Ticker News and Ticker Studios have been on a journey over these past six years. In that time we have interviewed over 15,000 business leaders – many of them from the start up and corporate space. I’m very proud to have built a model where people can tell their stories – be it a product launch, a new announcement or broader thought leadership, in a trusted environment, in Ticker Studios they have a partner that can help them tell that story.

With an architecturally designed, fully customisable studio

“With our new offering we provide state-of-the-art podcast or vodcast studios in the heart of Melbourne’s CBD. It’s been purpose-built for fast, efficient, and visually stunning video podcasts, designed to help brands and creators share their stories with impact. Because we are also a newsroom we know the pace that the media cycle moves at and we pride ourselves on ensuring that our partners can also move at the speed by working with us.”

Ticker’s streaming arm has built extensive news streaming partnerships with a number of global streaming providers around the world including Flash News, Comcast/Xumo, NewsWorld, Samsung TV plus and LG TV channels.