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The traditional TV slump is intensifying as viewers switch off

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Traditional TV experiences its most significant drop in viewership since Ofcom began recording data.

While major events like the Queen’s funeral and England football matches continue to attract large audiences, public service broadcasters ITV and BBC are facing tough competition as viewers increasingly turn to alternative sources of entertainment.

According to a recent report by Ofcom, the proportion of people watching broadcast TV each week declined from 83% in 2021 to 79% in 2022, the largest decrease on record. The rise of streaming platforms like Netflix and Apple, along with social media sites such as YouTube and TikTok, has been drawing younger viewers away from traditional television.

Older audiences

Surprisingly, the report also indicates a significant decline in daily broadcast TV viewing among older audiences (aged 65+), dropping by 10% year on year and 6% below pre-pandemic levels.

Furthermore, the average time spent watching broadcast television per person per day decreased from two hours and 59 minutes in 2021 to two hours and 38 minutes in 2022.

While public service broadcasters still dominate the list of most-watched programs in the UK, the number of shows with over four million viewers has more than halved in the past eight years, indicating a shift towards streaming platforms.

Netflix, in particular, accounts for the majority of programs with large viewership on streaming services.

TV decline

The decline in traditional TV viewership is evident in the reduced number of people watching early and late evening news bulletins, as well as popular soaps like Coronation Street, EastEnders, and Emmerdale.

BBC One and ITV1 remain the top choices for viewers when they first turn on their TVs, but streaming platforms like Netflix are catching up.

On-demand services such as BBC iPlayer and ITVX are also experiencing growth in usage.

Yih-Choung Teh, Ofcom’s group director for strategy and research, stated that today’s viewers have an abundance of broadcasting and online content to choose from, leading to declining viewership for traditional broadcasters.

Nevertheless, public service broadcasters continue to unite the nation during important cultural and sporting events, and their on-demand platforms are witnessing positive growth as they adapt to meet audience demands.

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Money

Inflation report tests stock rally before Fed meeting

**Inflation report next week could impact stock rally; Fed rate cuts anticipated amid strong job growth and resilient economy.**

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An upcoming inflation report will assess the strength of the U.S. stock market rally and influence the Federal Reserve’s rate cut strategy.

The S&P 500 has recorded its third consecutive weekly gain, increasing over 27% year-to-date.

This upward momentum in equities is influenced by expectations of additional Fed interest rate cuts amid a resilient economy.

Friday’s employment report indicated stronger than expected job growth, reinforcing this positive outlook. However, this data is not expected to change the Fed’s rate plans for its upcoming December meeting.

The consumer price index data due on Wednesday may alter this optimistic sentiment if inflation exceeds expectations, posing risks for well-performing stocks.

Experts note that if inflation rates are high, it could create uncertainty for investors before the Fed meeting.

Following the recent jobs report, the probability of the Fed cutting rates has increased, with nearly a 90% chance predicted for a 25 basis point cut.

The consumer price index is expected to rise by 2.7% over the past year.

If CPI results are higher than expected, it might prompt a cautious approach on future cuts, affecting outlooks for 2025.

Additionally, inflation concerns are heightened by the potential introduction of tariffs by President-elect Donald Trump.

Despite these factors, stock prices continue to rise, although there are warning signs of overly optimistic sentiment in the market.

Some analysts maintain a positive view on stocks heading into the year-end, citing a reduction in concerns surrounding the economy and interest rates.

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Money

Stocks on the way to achieve three consecutive years of gains

S&P 500’s strong 2024 raises hopes, but concerns linger over AI sustainability and economic headwinds affecting future gains.

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The S&P 500 has risen 28% in 2024, poised for consecutive annual gains of over 20%.

Major banks forecast more modest returns for 2025, projecting the index reaching 6500, a 6.7% rise from approximately 6090.

Barclays has a more optimistic target of 6600, with Bank of America and Deutsche Bank expecting 6666 and 7000, respectively.

President-elect Donald Trump’s policies are seen as potentially beneficial for stocks, though high interest rates and geopolitical issues pose risks.

Investors remain cautious about the sustainability of the rally.

Economic conditions

Upcoming inflation data will be crucial for assessing economic conditions before the Federal Reserve’s anticipated rate cut in December.

Increasingly, small-cap stocks are joining the rally, with the Russell 2000 index nearing record highs.

More than 220 S&P stocks have hit 52-week highs recently, which indicates broader market strength, making it less susceptible to downturns.

The early market gains were largely driven by major tech stocks, which continue to perform well amid various challenges.

Long-term growth expectations, however, appear dim, with forecasts suggesting limited gains over the next decade.

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Money

Trump appoints David Sacks as AI and crypto czar

Trump appoints David Sacks as White House AI and crypto czar, focusing on tech leadership and regulatory framework.

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David Sacks has been appointed by President-elect Donald Trump as the White House’s artificial intelligence and crypto czar.

Sacks, a former COO of PayPal, co-founded Craft Ventures and has invested in notable tech companies.

Trump made the announcement on Truth Social, emphasizing Sacks’ role in enhancing America’s leadership in AI and crypto, while protecting free speech and combating Big Tech censorship.

Sacks has previously supported Trump, hosting high-profile fundraisers and discussing political issues on his “All-In” podcast.

Critical of Trump

While he has made donations to various political figures across the spectrum, Sacks has been critical of Trump in the past, especially regarding the January 6 Capitol riot.

His appointment reflects Trump’s strategy of filling his administration with supporters from Silicon Valley and Wall Street who may favor less stringent tech regulations.

Sacks will be tasked with establishing a legal framework for cryptocurrencies in the U.S. and will head a presidential advisory council on science and technology.

This position is notable as the Biden administration has not designated a counterpart for crypto and AI.

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