The power of personalisation recognised

New-age customer rejects obsolete labelling

Adobe’s new Make it Personal Report has found the emergence of a new consumer who is not defined by age, refuses to be stereotyped and expects to be understood as the unique person they are today.

It turns out that half of Australians are rejecting age-based stereotypes (this includes Gen Z, Millennial and Gen X groups) who now expect brands to treat them as individuals in order to gain their time and attention.

Jeremy Wood, Head of Product Marketing (APAC) at Adobe brings the findings to life with examples to assist brands make their next move, as securing a corner of the market becomes paramount.