Every year, a myth goes round that the Super Bowl is watched by a billion people – but it couldn’t be further from the truth
But when it comes to cash – billions are poured into one game.
The game is the most watched T.V. broadcast in the U.S. – 192 million people are watching the game.
According to CNBC , the Super Bowl ratings for viewers aged 18 to 49 have decreased every year for the past 10 years.
Perhaps due to the rise of Netflix, TiKTok and other forms of media which are more attractive to younger audiences.
But advertisers are still prepared to cough up millions – a record-breaking $7 million per 30 seconds spot to be exact.
When it comes to the Half-time entertainment, Billionaire Rhianna won’t be making a cent.
That’s because the NFL does not pay its Super Bowl halftime show performers.
Instead, due to the global audience, the NFL promises exposure.
Apple Music is the one footing the bill, reportedly is paying $250 million as part of a five-year sponsorship.
Seats at Super Bowl LVII cost $10,000 to witness the action.
