The burgers set to bring huge profits to American McDonald’s stores

A new menu at McDonald’s stores in the US is set to bring in the big bucks

McDonald’s BTS celebrity meals and crispy chicken sandwiches are expected to fuel a sales increase of 24% when the company reports second-quarter earnings on Wednesday.

The burgers have been deemed ‘popular’ among the fast-food giant’s customer base throughout the United States.

However, analysts are concerned a labor shortage could slow growth.

According to Reuters, if results for McDonald’s fall short of the mark, the lack of cooks and cashiers could be to blame.

As the United States and other economies move toward emerging from the COVID-19 pandemic, an increase in demand for food and goods is exacerbating a shortage of servers, retail workers, truck drivers, and delivery drivers.

That crunch is causing slow service and menu outages

Some of McDonald’s franchisees are cutting operating hours because of staffing problems and seeing sales drop as competitors reopen, according to a survey by Kalinowski.

Some analysts expect McDonald’s U.S. sales to beat estimates, including Nick Setyan of Wedbush Securities, who pointed to new menu items such as the new line of chicken sandwiches, increased marketing spending and growing adoption of the company’s app for ordering.