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The big questions about Facebook’s new VR ads

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Advertising is meeting a whole new dimension.

Facebook is trialling ads in its Oculus virtual reality headsets, after years of speculation it would do so.

The tech giant will now start appearing ads inside the Resolution Games title Blaston as well as two other unnamed apps.

This is despite the founder of the platform saying it would never do so.

Facebook will later expand the system based on user feedback, saying it aims to create a “self-sustaining platform” for VR development.

It said it would listen to feedback before launching virtual reality ads more widely and will continue testing new ad formats “that are unique to VR”.

Oculus says “We’re exploring new ways for developers to generate revenue – this is a key part of ensuring we’re creating a self-sustaining platform”

Currently, Facebook’s collected data either never leave your headset or is completely segmented from its advertising system, and it says it has “no plans” to do things like target ads based on movement data.

But as Facebook moves deeper into virtual and augmented reality, using its hardware’s special features for advertising will become an increasingly attractive prospect.

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

Tech

TICKER NEWS is available on podcast apps

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For the first time, TICKER NEWS is now available on podcast apps, allowing you to hear the latest news, plus special programs

TICKER NEWS is now available as a podcast.

You can catch up on the latest news, or programs devoted to special topics including U.S. politics and TICKER AIR.

TICKER CEO Ahron Young says:

“TICKER always puts the story first. Video is in our DNA, but we want TICKER content to be available however our audience wants to enjoy it.”

“We are putting significant resources into TICKER content to make sure we get to the heart of the stories we cover.”

TICKER AIR is one of the podcasts available from TICKER

The first podcast to air is TICKER AIR, cohosted by Ahron Young and Geoffrey Thomas from Airlineratings.com

Every day, two full world news bulletins will be available, as well as three special documentary programs.

TICKER podcasts are available daily on Apple Podcasts, Spotify and Google Podcasts. Just search TICKER NEWS to subscribe.

APPLE PODCAST – https://podcasts.apple.com/au/podcast/ticker-news/id1632145760

SPOTIFY – https://open.spotify.com/show/3iidnXUXPDVWG2QMEhN0Kt?si=e2e195a8ee584fa6

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Business

Big tech stocks tumble amid market uncertainty

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Big tech companies are struggling in the markets this quarter as interest rates rise to battle inflation

Russia’s invasion of Ukraine has devalued tech stocks causing further supply chain disruptions and sending the broad S&P 500 index down about 5 per cent.

Rising interest rates triggered more severe plummets with the S&P dropping another 16 per cent and the Nasdaq Composite index by 22 per cent.

Tesla’s stock took a huge hit sinking to nearly 38 per cent its largest decline since 2010.

Amazon saw similar results falling by 35 per cent the most in over 20 years.

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Business

Google to pay millions to app developers

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App developers are accusing Google of tempting users into making in-app purchases.

The lawsuit relates to money that was made by app creators for Android smartphones.

The lawsuit was filed in a San Francisco court, where the 48,000 app developers are believed to have been affected.

“Following our win against Apple for similar conduct, we think this pair of settlements sends a strong message to big tech: the law is watching, and even the most powerful companies in the world are accountable when they stifle competition.”

Steve Berman, ATTORNEY FOR the Android developers.

Google says the settlement’s funds will support developers who have made less than USD $2 million in revenue between 2016 and 2021.

“A vast majority of U.S. developers who earned revenue through Google Play will be eligible to receive money from this fund, if they choose,” the company says.

Google says it will charge developers a 15 per cent commission on their first million in revenue.

The court is yet to approve the proposed settlement.

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