Money
The beauty of influence
How do influencers stay ahead in the world of beauty influencing?
We’ve all seen influencers across our social media platforms, but how do influencers stay ahead and work with brands?
We hear stories and tips from both sides of the beauty industry; Alice Hansen, Brand Communications Manager at L’Oreal Australia, and Claire Bridgett, a leading beauty content creator.
Alice’s dives into her experience in the beauty industry and notable marketing moments, including partnerships like Garnier x Splendour and CeraVe x UrbanSurf. Claire, a sought-after beauty creator, shares her journey in building a substantial Instagram and TikTok following through educational content and discusses the evolution of her tone of voice and brand positioning.
Together with Ticker Talks Trends host Genevieve Day, our special guests provide advice for beauty brands looking to collaborate with creators.
Watch part two below:
