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The Adidas office club transforning Manhattan buildings

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Adidas is spending big to transform unused office space in iconic areas into top-tier training clubs.

The sprawling Starrett-Lehigh Building on the West Side is embracing the fitness trend with the upcoming launch of the Adidas-branded 601 Athletic Club, spanning an impressive 15,000 square feet.

The new facility will be added to the existing 100,000 square feet of tenant and public amenities, which already include Marcus Samuelson’s renowned restaurant, Hav + Mar, the recently opened Olly Olly Food Hall, and a public art and event space that recently hosted a Basquiat exhibition.

The 601 Athletic Club will be equipped with top-of-the-line Peloton equipment and will offer exclusive programming, including yoga and pilates classes, a walking club, and “no-cooking” cooking classes.

As part of the Starrett-Lehigh Building, a 1931 landmark featuring a stunning industrial-modernist design, the addition of the 601 Athletic Club enhances its allure as one of the city’s largest commercial buildings, encompassing an impressive 2.3 million square feet.

Among its prominent office tenants are Ralph Lauren, McGarry Bowen, Fashionphile, and Wheels Up. Currently 73% leased with additional deals in the pipeline, the building’s success under RXR’s ownership since 2011 has seen asking rents rise significantly from $30 to $70 per square foot.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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