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The $10 billion opportunity Hollywood is missing out on

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There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.

Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.

This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.

Viewers are demanding that the pop culture they consume better reflects America’s diversity.

Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.

Director/Writer/Editor/Producer Chloé Zhao and Frances McDormand on the set of NOMADLAND. Photo by Joshua James Richards. © 2020 20th Century Studios All Rights Reserved

The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.

The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.

Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.

“Hollywood would benefit greatly
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”

UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.

The second part of the report, focusing on television, will be released later this year.

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Body behind Eurovision “understands the disappointment” over next host city

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Ukraine’s Kalush Orchestra won the Eurovision contest in May, capturing the hearts of the world

After taking out the win, that would mean Ukraine would host the competition next year.

But the European Broadcasting Union announced last week it could not be held in Ukraine following Russia’s invasion.

The body behind Eurovision now says it “understands the disappointment” over its decision not to hold next year’s song contest in Ukraine.

The EBU said it was in talks with the BBC to host the contest in the UK.

That’s because British entrant Sam Ryder came second in this year’s contest with his single Spaceman.

The announcement was met with disappointment by Ukrainians but the E-B-U doubled down on its position, saying in a statement that it “fully understands the disappointment that greeted the announcement”.

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First look – Duke and Duchess of Cambridge’s official portrait together

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Today is a historic milestone for the Duke and Duchess of Cambridge, they have viewed the first official joint portrait of themselves

On a visit to Cambridge’s Fitzwilliam Museum, the portrait was unveiled to the future king and queen consort.

The portrait, painted by award-winning British portrait artist Jamie Coreth, has gone on display at the University of Cambridge.

When William saw the work of art he immediately said ‘It’s quite big’

The artwork of Prince William and Catherine was commissioned last year by the Cambridgeshire Royal Portrait Fund as a gift to the people of the county.

The artist said he wanted to portray the royal couple as “relaxed and approachable”

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Rupert Murdoch and Jerry Hall reportedly split

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Media tycoon Rupert Murdoch and actress Jerry Hall are reportedly getting a divorce

Murdoch and Hall tied the knot at a mansion in central London in 2016.

The divorce would be a fourth for Murdoch, who is aged 91. Hall, 65, was previously married to Rolling Stones frontman Mick Jagger.

According to The New York Times, the split comes as a surprise to those close who are to the family.

At the time of his marriage, the billionaire said he was “the luckiest and happiest man in world”.

Murdoch owns the News Corporation empire, which controls major media outlets across the U.S., U.K. and Australia.

In 2018, his eldest son Lachlan was named as his successor. Murdoch has also sold most of 21st Century Fox to the Walt Disney Company.

Neither Murdoch nor Hall have commented on the matter.

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