There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.
Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.
This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.
Viewers are demanding that the pop culture they consume better reflects America’s diversity.
Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.
The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.
The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.
Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.
The second part of the report, focusing on television, will be released later this year.
As competition intensifies in the streaming landscape, with players like Roku, Vizio, and Samsung launching their ad-supported platforms, TCL aims to carve its niche by offering compelling original content.
TCL, the renowned Chinese smart-TV manufacturer, announces its innovative use of generative artificial intelligence to produce original content for its streaming platform, TCLtvPlus.
Debuting this summer, “Next Stop Paris,” an AI-driven love story, marks the inaugural program from TCLtvPlus Studios
Grindr faces lawsuit over alleged privacy breaches
Grindr, the popular gay dating app, is under fire in London as hundreds of users claim their private information, including HIV status, was shared without consent. The lawsuit alleges commercial use of sensitive data, sparking concern within the LGBTQ+ community. Grindr vows to defend its practices while emphasising its commitment to user privacy and compliance with data regulations.
Washington D.C. has been under pressure to ban the popular Chinese-owned social media app TikTok.
TikTok users could soon find that the popular social media service is either under new ownership or could be outright banned in the U.S.
Calls are growing louder from many lawmakers and national security hawks to ban TikTok, over fears the app could censure content, influence users, and give Americans’ personal data to Beijing.
But the Chinese tech company, ByteDance—which owns TikTok— denies the allegations.
Dave Levinthal, the Editor-in-Chief of Raw Story joins Veronica Dudo to discuss.