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The $10 billion opportunity Hollywood is missing out on

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There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.

Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.

This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.

Viewers are demanding that the pop culture they consume better reflects America’s diversity.

Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.

Director/Writer/Editor/Producer Chloé Zhao and Frances McDormand on the set of NOMADLAND. Photo by Joshua James Richards. © 2020 20th Century Studios All Rights Reserved

The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.

The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.

Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.

“Hollywood would benefit greatly
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”

UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.

The second part of the report, focusing on television, will be released later this year.

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TikTok implements stricter guidelines on weight-loss drug promotion

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TikTok is tightening its regulations on influencers who promote weight-loss drugs like Ozempic.

With over 170 million users in the US, the app aims to prevent the spread of potentially harmful content related to rapid weight loss.

Starting in May, TikTok will prohibit influencers from posting “before-and-after” photos and restrict minors from accessing weight-loss content deemed risky. The crackdown extends to any content promoting drastic weight loss methods, aiming to combat the promotion of unrealistic body standards.

However, some influencers, like Dave Knapp and Kim Carlos, criticise the move, arguing it discriminates against those with health conditions. Others fear losing their income as TikTok takes down their content, prompting concerns about the platform’s future amid potential US bans.

As TikTok enforces stricter guidelines, influencers may seek alternative platforms to share weight-loss content. Despite the popularity of drugs like Ozempic and Wegovy, the crackdown reflects growing concerns about the impact of such promotions on user health.

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Game on with indie devs celebrated by Nintendo

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Nintendo Switch fans rejoice! The recent Indie World Showcase unveiled 17 new titles coming in 2024.

Including in the rundown is the adorable “Little Kitty, Big City” and explosive platformer “Anton Blast.” In other news, “Stellar Blade” confirms an uncensored release on PlayStation 5, Fallout’s TV adaptation gears up for Season 2, and Keanu Reeves joins the cast of Sonic 3 as Shadow. New releases this week include “Tales of Kenzera: Zau” and “Teenage Mutant Ninja Turtles Arcade: Wrath of the Mutants,” while “Fallout 4” gets a next-gen update. With “Stellar Blade” topping the list, gamers have plenty to look forward to in the coming weeks.

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What are the major takeaways from day one of Trump’s trial?

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The first day of Donald Trump’s criminal hush money trial that the former president broke the law and corrupted the 2016 election, while his defence lawyer said he committed no crime.

On this episode of Ticker Today – Former President Donald Trump’s hush money trial is officially underway, President Joe Biden makes cannibal claims, TikTok US ban enters the next phase and Gen Z’s are dropping degrees and picking up tools to become blue-collar workers.

Ticker’s Ahron Young and Veronica Dudo discuss.

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