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The $10 billion opportunity Hollywood is missing out on



There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.

Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.

This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.

Viewers are demanding that the pop culture they consume better reflects America’s diversity.

Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.

Director/Writer/Editor/Producer Chloé Zhao and Frances McDormand on the set of NOMADLAND. Photo by Joshua James Richards. © 2020 20th Century Studios All Rights Reserved

The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.

The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.

Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.

“Hollywood would benefit greatly
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”

UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.

The second part of the report, focusing on television, will be released later this year.

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Deepfakes are taking over Hollywood



Deepfakes are the online phenomenon changing the way in which we consume and trust social media

Have you ever scrolled through social media and found a celebrity selling something a bit left of centre?

Chances are you have fallen victim to a deepfake.

These images and videos are a type of artificial intelligence, which promises to create doctored videos, which are almost impossible to tell apart from the real thing.

They have typically been used in pornographic clips and for celebrity endorsements.

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Prince Harry involved in ‘near catastrophic’ car chase



Harry has long spoken out about his anger over press intrusion, which he blames for his mother’s death

Prince Harry, his wife Meghan and her mother were involved in a “near catastrophic car chase” involving paparazzi photographers in New York.

The incident took place after they left the Ms. Foundation for Women, where Meghan was honoured for her work.

“This relentless pursuit, lasting over two hours, resulted in multiple near collisions involving other drivers on the road, pedestrians and two NYPD (New York Police Department) officers,” said Prince Harry’s spokesperson.

The chase involved paparazzi driving on the sidewalk, running red lights and driving while taking pictures.

“I thought that was a bit reckless and irresponsible,” New York Mayor Eric Adams said.

Harry has long spoken out about his anger over press intrusion, which he blames for his mother’s death.

Princess Diana was killed when her limousine crashed as it sped away from chasing paparazzi in Paris in 1997.

Harry and Meghan stepped down from their royal duties in 2020, partly over what they described as intense media harassment.

Harry is currently involved in numerous court cases in London where he has accused papers of using unlawful methods to target him and his family.

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Tom Hanks open to continuing career with A.I. help



Despite the crackdown on A.I., one famous actor has raised the prospect of his career continuing after his death by using the technology

‘Forrest Gump’ and ‘Cast Away’ actor Tom Hanks says new tech could be used to recreate his image to appear in movies “from now until kingdom come”.

Hanks was asked about the legal ramifications of A.I. on a recent podcast with Adam Buxton.

He says talks are being held in the film industry about how to protect actors from the effects of the technology.

Hanks told the host: “I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on.”

The award-winning actor acknowledged that tech developments could lead to an AI-generated version of himself appearing in films he may not not normally choose.

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