Connect with us

Media

The $10 billion opportunity Hollywood is missing out on

Published

on

There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.

Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.

This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.

Viewers are demanding that the pop culture they consume better reflects America’s diversity.

Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.

Director/Writer/Editor/Producer Chloé Zhao and Frances McDormand on the set of NOMADLAND. Photo by Joshua James Richards. © 2020 20th Century Studios All Rights Reserved

The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.

The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.

Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.

“Hollywood would benefit greatly
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”

UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.

The second part of the report, focusing on television, will be released later this year.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Media

TikTok copycat? Ads launched on popular instagram feature

Published

on

Social media giant Facebook is launching ads on its TikTok clone.. Instagram Reels.

Facebook is going global in a bid to make money from its short-form video feature, the company confirmed on Thursday.

The test on ads via Instagram Reels began in India, Brazil, Germany and Australia back in April.

The tests ran with high-end brands including BMW, Louis Vuitton, Netflix and Uber.

“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky.

“Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

CHINESE APP TIKTOK IS INSTAGRAM REELS RIVAL SOCIAL MEDIA PLATFORM.

Reel ads will loop and can be up to 30 seconds long, they will appear between user content in a similar layout to rival app TikTok.

Continue Reading

Global Politics

Press freedoms in Hong Kong “hanging on by a thread”

Published

on

A pro-Democracy newspaper has been raided again, and the editorial team warns press freedoms in Hong Kong are under threat like never before.

Nine months after the Apple Daily newsroom was raided, hundreds of officers again swept the office and arrested five top executives under national security charges.

The paper and its jailed owner Jimmy Lai have long been a thorn in Beijing’s side with unapologetic support for the financial hub’s pro-democracy movement.

Five hundred police sifted through reporters computers and notebooks.

Hong Kong police said 500 officers raided the anti-government tabloid’s Tseung Kwan O office,, going through reporters’ documents and notes.

Apple Daily streamed the event live online.

Police raid the Apple Daily newsroom

Dawn operation

More than 500 officers conducted a dawn operation which authorities said was sparked by articles Apple Daily had published “appealing for sanctions” against Hong Kong and China’s leaders.

Pictures published by Apple Daily showed police sitting at reporters’ desks and using their computers.

A person streaming a live feed for Apple Daily’s Facebook page said reporters were prevented from accessing certain floors or getting their equipment or notebooks.

In a message to readers, Apple Daily warned Hong Kong’s press freedoms are “hanging by a thread”.

Police say at least 30 articles published in 2019 may have breached national security by calling for foreign sanctions against the Hong Kong government.

This is the first time where authorities said news articles could potentially violate the security law.

Supt Li, who heads the police force’s national security department, said Secretary for Security John Lee had issued  an order to freeze HK$18 million worth of assets.

Five people were arrested and money seized during the raids.

After the raid, reporters returned to a semi-gutted newsroom with the paper saying 38 computers were taken away.

Five executives of Apple Daily and Next Digital – editor-in-chief Ryan Law, chief executive Cheung Kim Hung, Chief Operating Officer Chow Tat Kuen, Deputy Chief Editor Chan Pui Man and Chief Executive Editor Cheung Chi Wai were detained.

The raid is the latest blow to media tycoon Jimmy Lai, the tabloid’s owner and a staunch Beijing critic.

Security Secretary John Lee describes the newsroom as a “crime scene” and says the operation is aimed at those who use reporting as a “tool to endanger” national security.

“We are talking about a conspiracy in which these suspects try to make use of journalistic work to collude with a foreign country or external element to impose sanctions or take hostile activities against Hong Kong and … China,” Mr Lee said. 

Continue Reading

Media

Retro gaming & the art of the game!

Published

on

After a mega week of gaming news and updates from E3 – We take a look back at where it all started with a celebration of retro gaming content, the nostalgia driven stuff that we all know and love. Gamers are also a clever bunch and today we are joined by a talented artist capturing the soul of some favourite characters and games from the past, present and future!

Check out Brent Jenkins art: https://www.inprnt.com/gallery/retrogameart/

Brent Jenkins covers art from a variety of games including Legend of Zelda, Pokemon, Chrono Trigger & Metal Gear Solid

Retro gaming is loved by a wide range of people. Collectors, fans and artist through to cosplayers and developers who build their own “retro” games with today’s tech.

The gaming industry celebrates beloved classics as collectors chase down rare and discontinued items from throughout gaming history there can be some hefty prices on sought after items. – A copy of Super Mario Bros. for NES sold for $660,000 at auction, making it the highest-priced video game collectable ever…But beyond the collectors is a community of nostalgia loving and heartfelt gamers.

Continue Reading

Trending on Ticker

Copyright © 2021 Ticker Media Group Pty Ltd