Proud Poppy Clothing was launched in August 2019 when store owner Tara McKeon finally made the decision to just “go for it” after months of questioning whether the “dream” was even possible to make a reality.

An emergency nurse by trade, McKeon was coming to the end of her two-year maternity leave after the birth of her son Brodie, so it was a now or never moment. A decision had to be made. And the decision was that life was too short not to follow your dreams!

Pregnancy and life in general had seen her gain over 60kgs weighing around the 140kg mark, squeezing into size 22s and just feeling lost and sad. The cycle of not being able to find beautiful and affordable clothing as my body changed, whatever the cause pushed her more and more into her shell. Not being able to shop in “regular” stores. Avoiding people from her past like the plague. Missing special occasions simply because there was nothing nice to wear that fit. Tara was miserable.

Speaking to some of her petite friends it struck a chord that her size 6 friends were surprisingly in the same position – except being forced to shop in the children’s section. It became so clear that a store like Proud Poppy Clothing is exactly what the women of the world needed. An affordable and stylish fashion store that was for ALL women. A store that was welcoming, inclusive and most importantly somewhere that we could all shop together.

Originally the idea for Proud Poppy Clothing was an online store – the dream of sending out a few orders weekly. But it grew. And fast! There is now have a boutique store in Campbellfield, Victoria, a second store in Doreen on the way and post dozens of orders out weekly worldwide!

This is only the just at the start of her journey and are so excited to grow the range and what we can offer women all over the world. Something we never could have done without your love and support.

We have a beautiful following of over 65k of like-minded, positive women who we refer to as our family. Because that’s exactly how it feels. We support each other through all walks of life and we look dahm good while doing it!

For more information, head to their website.