Leaders

Australia favourite clean beauty brand: Lust Minerals

Published

4 years ago

August 26, 2021

Introducing Lust Minerals, Australia’s favourite clean beauty brand founded in 2014 by mum of two, Stacey Hollands.

Lust Minerals was founded with a vision to prove that mineral makeup has high-performance power to change your skin, your life and leave the planet a better place.

Stacey Hollands founded Lust Minerals in 2014, inspired to educate and provide clean beauty products to women worldwide after watching her father lose his battle with cancer.

Stacey made it her mission to provide women with an alternative to synthetic and harmful chemical based beauty products that were available in groceries, pharmacies and beauty outlets worldwide.

“After losing my Dad to cancer at a young age, it really made me realise we don’t get a second chance and that chemicals can lead to so many health issues,” explains Hollands.

While there were plenty of natural based products out there, few married “clean” and “high-performance” to deliver real results for women. Stacey was inspired to bring a cleaner alternative to Australian women, minimising the chemicals put onto the skin and into our bodies.

After years of hard work, research, and development, Stacey went on to create global beauty brand, Lust Minerals by the time she was 25. Lust Minerals is Australia’s first all-natural mineral beauty brand that fuses clean beauty with performance and affordability.Stacey added, “I was inspired to create an Australian clean beauty range that is both affordable and high quality. It was important that I created a range that offers real results, superior performance and is cleaner and better for our health.”

Before long, Stacey had built a growing empire with 10+ employees, including Stacey’s husband (and biggest supporter from day one), James. With more than 487% growth in just one year, Lust Minerals is proof that an unwavering commitment to your vision and a passion for the industry pays off.

Sadly, Stacey’s father passed away shortly before the launch, but Stacey hopes that Lust Minerals will give him something to be proud of. Today, Lust Minerals is passionate about changing people’s lives all around the world, empowering women to control what they put on their skin and into their bodies.

—

Lust Minerals offers full coverage, that lasts longer, and is just as good for your skin as it is for your overall health and the environment. We hope to help you solve your skin concerns with clean beauty products that reveal a clear, glowing complexion.

At Lust Minerals, we are passionate about making a difference through our products. YOU are the reason we do what we do, and we know that there’s no need to sacrifice your health for real results.

Lust Minerals is:

Australian Made & Owned
Vegan Certified
Cleaner Alternative
Cruelty Free
Better for our skin & our health

Healthy skin, starts here.

For more information, head to their website.

Leaders

Adapting to evolving media: trends, content, and strategy

Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

Published

2 days ago

April 22, 2025

Nathan Langridge

Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

Media habits are shifting towards longer content like podcasts and YouTube, driven by consumer interests and generative AI. Tom Webb from Element Communications highlights the need for brands to adapt their marketing strategies to remain relevant in this changing landscape.

Podcasts and YouTube are significant contributors to this changing media landscape.

Generative AI is playing a role in media fragmentation and is redefining how brands are seen.

Today, effective marketing strategies are adapting by focusing on content and placing brands within relevant discussions.

Webb emphasises the necessity for brands to adapt to the evolving media environment.

Understanding these changes is essential for maintaining relevance in a crowded marketplace.

Leaders

Expert claims that leadership development enhances satisfaction, culture, and profitability

Leadership development enhances team performance and profitability by fostering alignment, self-awareness, and a healthy workplace culture.

Published

2 days ago

April 22, 2025

Nathan Langridge

Leadership development enhances team performance and profitability by fostering alignment, self-awareness, and a healthy workplace culture.

Leadership development and executive coaching are essential for enhancing customer satisfaction and profitability.

Gearl “Jerel” Loden from Loden Leadership Consulting discusses the importance of starting with alignment and leading from one’s core.

True leadership begins with understanding one’s purpose, which enables leaders to effectively support their teams’ growth.

Leaders often dive into business decisions without realising the power of alignment, which can enhance effectiveness.

Loden highlights the necessity for leaders to adapt to diverse teams through the “platinum rule,” which emphasises treating team members according to their individual preferences instead of a one-size-fits-all approach.

Understanding team members’ needs boosts collaboration and strengthens team bonds.

For those interested in enhancing their leadership skills, Loden recommends visiting his website, Loden Leadership, where insights and resources are available for personal growth in leadership.

Loden’s expertise aims to prepare future leaders for the challenges ahead.

Leaders

Organisations prioritise cloud security amid rising cyber threats

Businesses must prioritise robust cloud security measures amid rising cyber threats, adopting proactive strategies and leveraging AI and blockchain advancements.

Published

2 days ago

April 22, 2025

Nathan Langridge

Businesses must prioritise robust cloud security measures amid rising cyber threats, adopting proactive strategies and leveraging AI and blockchain advancements.

In Short

As businesses increasingly use cloud storage, data security is vital due to growing cyber threats. Craig Stockdale urges companies to adopt strong security measures and proactive approaches to protect sensitive information.

As more businesses adopt cloud storage, data security has become crucial due to rising cyber threats.

Craig Stockdale, Managing Director for ANZ at Wasabi Technologies, emphasises the necessity of choosing cloud storage solutions with strong security features to protect sensitive information.

Key security measures include encryption, access control, and continuous monitoring.

Stockdale highlights that Australian businesses face increased risks from cyber threats such as ransomware, phishing, and data breaches.

He advocates for a proactive security approach involving regular audits and employee training.

Additionally, businesses must ensure that third-party vendors adhere to the same security standards, supported by robust contractual obligations and ongoing risk assessments.

Looking ahead, Stockdale believes that advancements in AI and blockchain could significantly enhance data protection, providing new methods for real-time threat detection and securing data through decentralised verification.

The imperative is clear: as technology continues to advance, so must the strategies employed for safeguarding valuable data.