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STREAMING WARS: How many services are you willing to sign up for? TICKER VIEWS

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How many times have we heard “it’s just a small monthly fee of” and signed up to another streaming service to add to the TV home screen (and the direct debit list).

Well, there is a new kid on the block.

Paramount+ is here to shake the market up. Television-focused businesses are turning their attention to streaming services instead, as cable TV’s importance slowly fades away.

Is there a limit to how many services people are willing to fork their money out for? or is the market expansion of streaming subscription services a win for all?

Gone are the days of Netflix dominating as the streaming powerhouse. Major networks are continuing to turn their attention to the way their audience consumes their content and Netflix competitors have sprung to life, all wanting a slice of the streaming pie.

Latest streaming service to go down under

The latest major network to take on Netflix will soon expand to Australasia.

ViacomCBS Australia and New Zealand announced its digital streaming network Paramount+ will launch in Australia this year.

Its global video subscription service will  feature locally produced content as well as major shows and movies from Paramount pictures.

Two years ago the ViacomCBS merger joined the power of Paramount Pictures and the TV talents of CBS, creating a single media powerhouse.

Paramount Plus is already available in the US, Canada, Latin America and Nordic countries.

Beverley McGarvey, Chief Content Officer & Executive Vice President, ViacomCBS Australia & New Zealand, said the company is “poised to become as powerful a player in streaming as we are in television.”

“By leveraging the iconic Paramount brand, leading edge infrastructure, along with an incredible super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience,” she said.

WEST HOLLYWOOD, CA – MARCH 10: General views of the Paramount+ billboard campaign along the Sunset Strip promoting the launch of the new streaming service on March 10, 2021 in West Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images)

When Paramount+ comes to Australia in august this year, it will be replacing Network 10’s existing subscription offering with ViacomCBS confirming that 10 All Access will rebrand in August upon Paramount+ launch.

It’s a bid to take on global giants Netflix and Stan, that dominate the Australian market.

It will transform to bring high-profile films and television shows from channels Showtime and Nickelodeon and studio Paramount Pictures. Showtime, Nickelodeon and Paramount are all divisions of ViacomCBS, which bought Ten in 2017.

10 All Access will rebrand in August 2021. Paramount+ and lean on the catalogues of US networks Showtime and Nickelodeon and the Paramount Pictures film studio

10 All Access currently screens CBS shows such as NCIS and The Good Fight, alongside programs locally produced by Network Ten in Australia.

The service will be priced at $8.99 per month and subscribers will have access to more than 20,000 episodes and blockbuster movies throughout the year. This is cheaper than basic subscriptions in Australia for Netflix ($10.99), Stan ($10), Disney+ ($11.99) and Foxtel Now ($25).

Paramount+ expects to debut new original film every week starting in 2022

New original films like Paranormal Activity and The Inbetween will debut on the service by the end of 2021. 

ViacomCBS is following the suit of other major studios that are trying to promote their streaming services by sending new movies straight to streaming,

ViacomCBS is ramping up its streaming activity, CEO Bob Bakish said during its first quarter earnings call on Thursday (May 6).

“Turning to movies where we are poised to dramatically enhance the scale of our offering,” Bakish said

He added that Paramount+ expects to debut a new original film every week starting in 2022.

ViacomCBS global streaming revenue increased 65 per cent year-on-year to $816m, driven by a demand in streaming advertising revenue. This is led primarily by free service Pluto TV, and a 69 per cent rise in streaming subscription revenue, led by Paramount+.

Subscription TV viewers soared to 17.3 million Australians

global data and insights company, Pureprofile, surveyed those in Australia, New Zealand, the UK and the US to benchmark what their media consumption currently looks like.

 Australians consumed subscription TV services at an astonishing rate during 2020 as Australians endured a nation-wide lockdown from late March last year, according to data from Roy Morgan.

Netflix is the top subscription service in Australia.

Netflix is by far Australia’s most watched subscription television service, with 14,168,000 viewers in an average four weeks, an increase of 2,265,000 viewers from a year ago.

Over 80 per cent of Australians watch a subscription TV service

roy morgan data
Number of Australians watching subscription television

“The strong growth for the leading services in the market shows Australians are increasingly viewing multiple services to find new and interesting content. For example over 5.6 million Australians watch both Netflix and Foxtel services in an average four weeks and nearly 4.7 million watch both Netflix and Stan,” Roy Morgan CEO Michele Levine says.

Will Paramount+ be chasing Stan Sport?

In the U.S, Paramount+ subscribers have access to sports as well as all entertainment offerings.

Will it compete with Stan, who according to Nine CEO Mike Sneesby, is Australia’s largest sports streaming platform.

Stan, a fully owned subsidiary of the Nine Entertainment Company, has recently expanded its content offering with the launch of ‘Stan Sport’. Stan Sport is offered as a bundle to the Stan streaming service that currently has more than two million subscribers.

Speaking at the recent Macquarie Australia conference, Sneesby said Stan’s sport streaming platform has grown to almost 150,000 subscribers.

Stan CEO Mike Sneesby. Photo Nick Moir.

“This is a powerful proposition for Australian audiences,” Sneesby said.

He says the service is providing sporting codes who partner with Nine and Stan the opportunity to reach mass free-to-air audiences and high yields subscription audiences in a model that maximises revenue opportunity.

According to The Sydney Morning Herald and The Age, shares rose on the Australian Stock Exchange following Sneesby’s comments.

Stan announced its intention to start live streaming sports events after securing a three-year deal with Rugby Australia worth AUS$100 million (US$77.2 million) in November 2020.

So, do consumers want more than Netflix?

Some say the market is saturated, some say the market is just beginning.

Although, it’s clear in the numbers – both revenue and subscribers – that consumers are choosing streaming platforms as their dominant form of entertainment consumption.

Netflix still outperforms all the others, with more than 208 million subscribers around the globe. That is a massive reach… and selling point.

“Our strategy is simple: if we can continue to improve Netflix every day to better delight our members, we can be their first choice for streaming entertainment,” Netflix wrote in its January shareholder letter. 

“This past year is a testament to this approach. Disney+ had a massive first year (87 million paid subscribers!) and we recorded the biggest year of paid membership growth in our history.”

Disney Plus hit 100 million subscribers last month.

But with more players entering the so called ‘streaming wars’, Netflix’s astronomical growth appears to be slowing too.

“The production delays from covid-19 in 2020 will lead to a 2021 slate that is more heavily second half weighted with a large number of returning franchises,” it said in an investor letter recently.

Netflix may always be a part of a typical household’s content diet… but the streaming selection plate is certainly getting a lot more full.

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Why traditional flood warnings keep failing

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More floods are coming. Here’s what actually works to help people prepare

Brian Robert Cook, The University of Melbourne; Nicholas Harrigan, Macquarie University, and Peter Kamstra, The University of Melbourne

Weekend storms and flooding in New South Wales led to the NSW State Emergency Service responding to more than 1,600 incidents across the state.

This follows last week’s flash floods in Victoria, where cars were swept to sea and people raced to escape. Many affected were holidaymakers but even locals were caught unprepared.

Previous flood-preparedness approaches have proved insufficient. Government and risk agencies have relied on top-down approaches that broadcast information to people and then expect them to act on it.

Despite decades of increasingly sophisticated warnings and campaigns, attempting to tell people what to do has delivered uneven and often limited results.

So what actually works?

This question was at the heart of our new paper, published in the Journal of Hydrology, which involved engaging with 641 households in flood-prone areas of Kingston and Darebin in the Greater Melbourne area.

We found a more participatory one-on-one approach leads to behaviour changes that actually reduce risk to people and property. That means really listening to people about what they know and how they feel about flood risk.

What we did

The study used a real-world, before-and-after research design to understand how households decide to reduce flood risk. We used a methodology called Community Engagement for Disaster Risk Reduction, conceived by one of us (Brian Cook) but implemented by an extensive team, which prioritises meaningful human engagement over simply spreading awareness or telling people what to do.

Our researchers worked with households in flood-prone areas, holding one-on-one conversations.

Each household completed an initial survey-interview about their experiences, perceptions, and past actions.

Researchers returned months later to repeat the process and record changes.

By combining survey data with recorded conversations, our study tracked what people actually did over time.

What we found

Our research found people made practical changes to reduce flood risk after these engagements.

What mattered was not being told something, but having the space to talk through their own situation, receive follow-up material, and feel supported in making decisions relevant to them.

One participant reflected:

I can’t recall the detail of the conversation but certainly learned from the links you sent me in reference to the SES and the responses to various potential disasters.

Others described how seeing their home in context helped:

I think the maps and the resources that [your research assistant] sent me are what increased my awareness; I think I looked at the map and where we live, and I think I saw that it was probably the risk of flooding was worse than I thought it was.

For some, the engagement helped them think through

What to do if there’s a flood, acting early, making sure everyone’s safe, just like a bushfire.

Several participants described small but meaningful steps, such as:

I’m getting my emergency box together, so if something happens then I will be prepared or at least know what to grab and run for my life.

The conversations also shaped people’s connections with others. One said they:

Got in contact with a couple more neighbours since then, just exchanged numbers so that if they see something happening in our place, or vice versa, that we’ve got a contact for them to call.

Another said:

When it came time to renew my insurance policy, double checked it for our flood cover.

One explained:

I increased my house, contents, and building insurance.

Importantly, participants often framed flood risk as something shared and ongoing, not a problem solved by individual vigilance. One reflected:

There are a lot of leaves in the driveway that I went and swept up and put in my bin and then I thought “I’m never going to get them all in my bin”. I needed to make it a council issue rather than an individual owner’s issue. And if the leaves aren’t swept up, they go in the drains and then we get flooding in the driveway.

Another said:

I have asked the body corporate if they could do some new concreting because the ground has settled and that’s more risky. The water actually can come in [to the house] if we have a lot of rain.

Change emerged through feeling supported, being taken seriously, and acting within everyday constraints.

Where to from here?

In our study, change didn’t occur because people were instructed, persuaded, or repeatedly told what to do.

Nor was it the result of improved messaging, scarier warnings, or more information.

What mattered was participatory learning over time: people being invited into respectful conversations, treated as capable decision-makers, and supported to work through risk in ways that made sense within their own lives.

When people are engaged as partners rather than passive recipients, learning becomes relational, actions feel legitimate, and responsibility is shared across households, neighbours, and institutions.

Is it affordable?

Well, continuing on the current, ineffective path might well be even costlier in the long-term. Governments spend vast amounts on each advertisement campaign, with underwhelming results.

The 2022 floods along Australia’s east coast cost around A$7.7 billion in Queensland alone. If you reduced the damages by 10% you’d have more than $700 million in savings.

Engaging one-on-one with each household in high risk flood zones sounds expensive, but so too are many other tailored services provided by governments in Australia. Think, for instance, of home visits by a midwife or child health nurse after a person gives birth, or an in-home assessment provided by My Aged Care. As a society, we’ve decided those one-on-one engagements, while costly, are worth it.

Our research suggests it’s time we consider a similar approach with disaster risk reduction.

We know what works

Disaster preparedness has for too long persisted with approaches that seek to persuade, instruct, or direct.

But as recent events confirm, disasters do not unfold in neat or predictable ways.

Floods demand judgement, improvisation, and quick decisions made under extreme stress. What’s required isn’t simple compliance with predetermined instructions, but learning that can be adapted and adjusted in the moment.

Crucially, nearly all participants reported enjoying or appreciating the engagements, which helped spread the word and support further community connections.

When people are engaged in conversations that take their circumstances seriously, they build confidence and capacity to respond to unpredictable situations.

This is why participatory engagement and collaboration sit at the heart of the durable risk reduction we will need in an increasingly dangerous future.The Conversation

Brian Robert Cook, Associate Professor of Geography, The University of Melbourne; Nicholas Harrigan, Senior Lecturer in Quantitative Sociology, Macquarie University, and Peter Kamstra, Post-doctoral Research Fellow of Geography, The University of Melbourne

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Global power struggles and Arctic shipping risks

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Global power struggles over the ocean’s finite resources call for creative diplomacy

Jonas Gamso, Arizona State University and Hossain Ahmed Taufiq, Arizona State University

Oceans shape everyday life in powerful ways. They cover 70% of the planet, carry 90% of global trade, and support millions of jobs and the diets of billions of people. As global competition intensifies and climate change accelerates, the world’s oceans are also becoming the front line of 21st-century geopolitics.

How policymakers handle these challenges will affect food supplies, the price of goods and national security.

Right now, international cooperation is under strain, but there are many ways to help keep the peace. The tools of diplomacy range from formal international agreements, like the High Seas Treaty for protecting marine life, which goes into effect on Jan. 17, 2026, to deals between countries, to efforts led by companies, scientists and issue-focused organizations.

Examples of each can be found in how the world is dealing with rising tensions over Arctic shipping, seafloor mining and overfishing. As researchers in international trade and diplomacy at Arizona State University in the Thunderbird School of Global Management’s Ocean Diplomacy Lab, we work with groups affected by ocean pressures like these to identify diplomatic tools – both inside and outside government – that can help avoid conflict.

Arctic shipping: New sea lanes, new risks

As the Arctic Ocean’s sea ice cover diminishes, shipping routes that were once impassable most of the year are opening up.

For companies, these routes – such as the Northern Sea Route along Russia’s coast and the Northwest Passage through Canada’s Arctic Archipelago – promise shorter transit times, lower fuel costs and fewer choke points than traditional passages.

However, Arctic shipping also raises complex challenges.

Declining sea ice is opening two shipping routes to greater use: the Northern Sea Route, off the Russian coast, and the Northwest Passage, along Alaska’s coast and through the Canadian islands.
Susie Harder/Arctic Council

The U.S., Russia, China and several European countries have each taken steps to establish an economic and military presence in the Arctic Ocean, often with overlapping claims and competing strategic aims. For example, Russia closed off access to much of the Barents Sea while it conducted missile tests near Norway in 2025. NATO has also been patrolling the same sea.

Geopolitical tensions compound the practical dangers in Arctic waters that are poorly charted, where emergency response capacity is limited and where extreme weather is common.

As more commercial vessels move through these waters, a serious incident – whether triggered by a political confrontation or weather – could be difficult to contain and costly for marine ecosystems and global supply chains.

A fleet of military ships at dusk with mountains in the background.
German Naval vessels sail near Harstad, Norway, during Arctic exercises on Oct. 13, 2025.
Sean Gallup/Getty Images

The Arctic Council is the region’s primary official forum for the Arctic countries to work together, but it is explicitly barred from addressing military and security issues – the very pressures now reshaping Arctic shipping.

The council went dormant for over a year starting in 2022 after Russia, then the Arctic Council president, invaded Ukraine. While meetings and projects involving the remaining countries have since resumed, the council’s influence has been undercut by unilateral moves by the Trump administration and Russia, and bilateral arrangements between countries, including Russia and China, often involving access to oil, gas and critical mineral deposits.

In this context, Arctic countries can strengthen cooperation through other channels. An important one is science.

For decades, scientists from the U.S., Europe, Russia and other countries collaborated on research related to public safety and the environment, but Russia’s invasion of Ukraine disrupted those research networks.

Going forward, countries could share more data on ice thaw, extreme weather and emergency response to help prevent accidents in a rapidly opening shipping corridor.

An image of the Arctic shows sea ice concentrations in 2025 were less than the 20-year average, and much less than the 20 years before then.
Arctic sea ice has been declining, with less multiyear ice and less coverage. The map shows the Arctic sea ice at its minimum extent in 2025, in September.
NOAA and CIRES/University of Colorado Boulder.

Critical minerals: Control over the seabed

The global transition to clean energy is driving demand for critical minerals, such as nickel, cobalt, manganese and rare earth elements, that are essential for everything from smartphones and batteries to fighter jets. Some of the world’s largest untapped deposits lie deep below the ocean’s surface, in places like the Clarion-Clipperton Zone near Hawaii in the Pacific. This has sparked interest from governments and corporations in sea floor mining.

Harvesting critical minerals from the seabed could help meet demand at a time when China controls much of the global critical mineral supply. But deep-sea ecosystems are poorly understood, and disruptions from mining would have unknown consequences for ocean health. Forty countries now support either a ban or a pause on deep sea mining until the risks are better understood.

These concerns sit alongside geopolitical tensions: Most deep-sea minerals lie in international waters, where competition over access and profits could become another front in global rivalry.

A map shows one area where companies are interested in mining.
A map of the Pacific Ocean between Mexico and Hawaii shows exploration targets for mining seafloor nodules that contain critical minerals in the Clarion-Clipperton Zone. National waters are shown in blue. The striped APEI squares are protected areas.
KA McQuaid, MJ Attrill, MR Clark, A Cobley, AG Glover, CR Smith and KL Howell, 2020, CC BY

The International Seabed Authority was created under the United Nations Convention on the Law of the Sea to manage seabed resources, but its efforts to establish binding mining rules have stalled. The U.S. never ratified the convention, and the Trump administration is now trying to fast-track its own permits to circumvent the international process and accelerate deep-sea mining in areas that are outside national jurisdictions.

Against this backdrop, a loose coalition of issue-focused groups and companies have joined national governments in calling for a pause on deep-sea mining. At the same time, some insurers have declined to insure deep-sea mining projects.

A visualization of deep-sea mining and the debris clouds created that could harm sea life.

Pressure from outside groups will not eliminate competition over seabed resources, but it can shape behavior by raising the costs of moving too quickly without carefully evaluating the risks. For example, Norway recently paused deep-sea mining licenses until 2029, while BMW, Volvo and Google have pledged not to purchase metals produced from deep-sea mines until environmental risks are better understood.

Overfishing: When competition outruns cooperation

Fishing fleets have been ranging farther and fishing longer in recent decades, leading to overfishing in many areas. For coastal communities, the result can crash fish stocks, threatening jobs in fishing and processing and degrading marine ecosystems, which makes coastal areas less attractive for tourism and recreation. When stocks decline, seafood prices also rise.

Unlike deep-sea mining or Arctic shipping, overfishing is prompting cooperation on many levels.

In 2025, a critical mass of countries ratified the High Seas Treaty, which sets out a legal framework for creating marine protected areas in international waters that could give species a chance to recover. Meanwhile, several countries have arrangements with their neighbors to manage fishing together.

For example, the European Union and U.K. are finalizing an agreement to set quotas for fleets operating in waters where fish stocks are shared. Likewise, Norway and Russia have established annual quotas for the Barents Sea to try to limit overfishing. These government-led efforts are reinforced by other forms of diplomacy that operate outside government.

Market-based initiatives like the Marine Stewardship Council certification set common sustainability standards for fishing companies to meet. Many major retailers look for that certification when making purchases. Websites like Global Fishing Watch monitor fishing activity in near real time, giving governments and advocacy groups data for action.

Collectively, these efforts make it harder for illegal fishing to hide.

How well countries are able to work together to update quotas, share data and enforce rules as warming oceans shift where fish stocks are found and demand continues to grow will determine whether overfishing can be stopped.

Looking Ahead

At a time when international cooperation is under strain, agreements between countries and pressure from companies, insurers and issue-focused groups are essential for ensuring a healthy ocean for the future.The Conversation

Jonas Gamso, Associate Professor and Deputy Dean of Knowledge Enterprise for the Thunderbird School of Global Management, Arizona State University and Hossain Ahmed Taufiq, Postdoctoral Fellow of Ocean Diplomacy and Leadership, Arizona State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Why Greenland matters in a multipolar world

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Four ways to understand what’s going on with the US, Denmark and Greenland

Shutterstock/Michal Balada

Ian Manners, Lund University

European countries, and Denmark in particular, are scrambling to respond to threats from US officials over the future of Greenland.

Having successfully taken out the leadership of Venezuela in a raid on January 3, an emboldened US government is talking about simply taking Greenland for itself.

Various European leaders have expressed their concern but haven’t been able to formulate a coherent response to the betrayal by a supposed ally.

Since the September 11 attacks in 2001, Danish governments have willingly participated in US-led invasions of Afghanistan (2001-2021) and Iraq (2003-2007). The rightward movement across the Danish political spectrum had led to Denmark rejecting some Nordic and EU cooperation in favour of pro-US transatlanticism.

However, the 2022 Russian invasion of Ukraine led to a rethink of Danish foreign policy. The country joined the EU’s common security and defence policy and tightened cooperation with recent Nato members Finland and Sweden.

And when Trump came to power for the second time, the chaotic rightward swing of US foreign policy left Denmark reaching out for support from its EU colleagues over the challenge to Greenland.

While a member of the European Union, Denmark has placed itself at the bloc’s periphery since copying the UK in opting out of the euro and from cooperation in justice and home affairs. But any US invasion of Greenland is likely to break Denmark’s fixed exchange rate policy with the euro (and before that the deutschmark) that has been in place since 1982. So there are economic implications as well as territorial.

The fallout from the US’s threats, and certainly any US intervention in Greenland, go much further than Denmark. While the EU tried to stay in step with the US in its support of Ukraine during Joe Biden’s presidency, since the re-election of Trump, EU member states have very much fallen out with the US. During 2025, the US and EU clashed over trade and tariffs, social media regulation, environment and agriculture policies.

But the latest developments demonstrate that Trump’s US can no longer be trusted as a long-term ally – to Greenland and Denmark, the EU and Europe.

This is a crisis engulfing many countries and triggered by many drivers. In order to understand this complex situation, we can use four different analytical approaches from academic thinking. These can help us contextualise not just the Greenland case, but also the emerging multipolar world of “might makes right”.

1. Realism

Currently the most popular approach comes from within the conservative tradition of “realism”. This predicts every state will act in their own national interest.

In this framing, Trump’s actions are part of the emergence of a multipolar world, in which the great powers are the US, China, India and Russia. In this world, it makes sense for Russia to invade Ukraine to counter the US, for the US to seize assets in Venezuela and Greenland to counter China, and for China to invade Taiwan to counter the US.

2. The new elites

Many think that to understand the events of the past few years, including Trump’s return and Vladimir Putin’s foreign policies, you need to look beyond conservative or liberal explanations to seek out who holds power and influence in the global superpowers. That means the wealthy families, corporations and oligarchs who exert control over the politics of the ruling elite through media and campaign power and finance.

In the cases of Venezuela and Greenland there are two factors at work – the US rejection of the rule of law and the desire for personal wealth via energy resources. But the timing is also important. The operation in Venezuela has been the only story to eclipse the Epstein files in the news in many months.

3. The decline of the liberal order

Many academic explanations see these recent events in the context of the decline of a “liberal order” dominated by the US, Europe, the “developed world” and the UN. In this view, the actions of Putin and Trump are seen as the last days of international law, the importance of the UN, and what western nations see as a system based on multilateralism.

However, this approach tends to overlook the continued dominance of the global north in these systems. The lack of support for the US and EU’s defence of Ukraine has been repeatedly demonstrated in the unwillingness of many global south countries, including China and India, to condemn the Russian invasion in the UN general assembly. It would be interesting to see how such voting would play out if it related to a US invasion of Greenland.

4. The planetary approach

The final – and most important – view is found in the planetary politics approach. This approach is based on the simple observation that so many planetary crises, such as global heating, mass extinctions of wildlife, climate refugees, rising autocracy and the return of international conflict are deeply interrelated and so can only be understood when considered together.

From this perspective it is Greenland’s sustainability and Greenlanders’ lives that must shape the understanding of Denmark’s and other European responses to Trump’s claims. It is through acknowledging the deep relationship that indigenous people have to their ecology that solutions can be found.

And Greenlanders have already expressed their vision for the future. Living on the frontline of the climate crisis, they want an economy built on resilience – not on ego-driven political drama.

While it’s quick and easy to to judge the events in Venezuela or Greenland in terms of the daily news cycle, the four perspectives set out here force people to think for themselves how best to understand complex international crises.

There is, however, a final observation to emphasise. Only one of these perspectives is likely to bring any way of thinking ourselves out of our planetary political crisis.The Conversation

Ian Manners, Professor, Department of Political Science, Lund University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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