Connect with us
https://tickernews.co/wp-content/uploads/2023/10/AmEx-Thought-Leaders.jpg

Ticker Views

STREAMING WARS: How many services are you willing to sign up for? TICKER VIEWS

Published

on

How many times have we heard “it’s just a small monthly fee of” and signed up to another streaming service to add to the TV home screen (and the direct debit list).

Well, there is a new kid on the block.

Paramount+ is here to shake the market up. Television-focused businesses are turning their attention to streaming services instead, as cable TV’s importance slowly fades away.

Is there a limit to how many services people are willing to fork their money out for? or is the market expansion of streaming subscription services a win for all?

Gone are the days of Netflix dominating as the streaming powerhouse. Major networks are continuing to turn their attention to the way their audience consumes their content and Netflix competitors have sprung to life, all wanting a slice of the streaming pie.

Latest streaming service to go down under

The latest major network to take on Netflix will soon expand to Australasia.

ViacomCBS Australia and New Zealand announced its digital streaming network Paramount+ will launch in Australia this year.

Its global video subscription service will  feature locally produced content as well as major shows and movies from Paramount pictures.

Two years ago the ViacomCBS merger joined the power of Paramount Pictures and the TV talents of CBS, creating a single media powerhouse.

Paramount Plus is already available in the US, Canada, Latin America and Nordic countries.

Beverley McGarvey, Chief Content Officer & Executive Vice President, ViacomCBS Australia & New Zealand, said the company is “poised to become as powerful a player in streaming as we are in television.”

“By leveraging the iconic Paramount brand, leading edge infrastructure, along with an incredible super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience,” she said.

WEST HOLLYWOOD, CA – MARCH 10: General views of the Paramount+ billboard campaign along the Sunset Strip promoting the launch of the new streaming service on March 10, 2021 in West Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images)

When Paramount+ comes to Australia in august this year, it will be replacing Network 10’s existing subscription offering with ViacomCBS confirming that 10 All Access will rebrand in August upon Paramount+ launch.

It’s a bid to take on global giants Netflix and Stan, that dominate the Australian market.

It will transform to bring high-profile films and television shows from channels Showtime and Nickelodeon and studio Paramount Pictures. Showtime, Nickelodeon and Paramount are all divisions of ViacomCBS, which bought Ten in 2017.

10 All Access will rebrand in August 2021. Paramount+ and lean on the catalogues of US networks Showtime and Nickelodeon and the Paramount Pictures film studio

10 All Access currently screens CBS shows such as NCIS and The Good Fight, alongside programs locally produced by Network Ten in Australia.

The service will be priced at $8.99 per month and subscribers will have access to more than 20,000 episodes and blockbuster movies throughout the year. This is cheaper than basic subscriptions in Australia for Netflix ($10.99), Stan ($10), Disney+ ($11.99) and Foxtel Now ($25).

Paramount+ expects to debut new original film every week starting in 2022

New original films like Paranormal Activity and The Inbetween will debut on the service by the end of 2021. 

ViacomCBS is following the suit of other major studios that are trying to promote their streaming services by sending new movies straight to streaming,

ViacomCBS is ramping up its streaming activity, CEO Bob Bakish said during its first quarter earnings call on Thursday (May 6).

“Turning to movies where we are poised to dramatically enhance the scale of our offering,” Bakish said

He added that Paramount+ expects to debut a new original film every week starting in 2022.

ViacomCBS global streaming revenue increased 65 per cent year-on-year to $816m, driven by a demand in streaming advertising revenue. This is led primarily by free service Pluto TV, and a 69 per cent rise in streaming subscription revenue, led by Paramount+.

Subscription TV viewers soared to 17.3 million Australians

global data and insights company, Pureprofile, surveyed those in Australia, New Zealand, the UK and the US to benchmark what their media consumption currently looks like.

 Australians consumed subscription TV services at an astonishing rate during 2020 as Australians endured a nation-wide lockdown from late March last year, according to data from Roy Morgan.

Netflix is the top subscription service in Australia.

Netflix is by far Australia’s most watched subscription television service, with 14,168,000 viewers in an average four weeks, an increase of 2,265,000 viewers from a year ago.

Over 80 per cent of Australians watch a subscription TV service

roy morgan data
Number of Australians watching subscription television

“The strong growth for the leading services in the market shows Australians are increasingly viewing multiple services to find new and interesting content. For example over 5.6 million Australians watch both Netflix and Foxtel services in an average four weeks and nearly 4.7 million watch both Netflix and Stan,” Roy Morgan CEO Michele Levine says.

Will Paramount+ be chasing Stan Sport?

In the U.S, Paramount+ subscribers have access to sports as well as all entertainment offerings.

Will it compete with Stan, who according to Nine CEO Mike Sneesby, is Australia’s largest sports streaming platform.

Stan, a fully owned subsidiary of the Nine Entertainment Company, has recently expanded its content offering with the launch of ‘Stan Sport’. Stan Sport is offered as a bundle to the Stan streaming service that currently has more than two million subscribers.

Speaking at the recent Macquarie Australia conference, Sneesby said Stan’s sport streaming platform has grown to almost 150,000 subscribers.

Stan CEO Mike Sneesby. Photo Nick Moir.

“This is a powerful proposition for Australian audiences,” Sneesby said.

He says the service is providing sporting codes who partner with Nine and Stan the opportunity to reach mass free-to-air audiences and high yields subscription audiences in a model that maximises revenue opportunity.

According to The Sydney Morning Herald and The Age, shares rose on the Australian Stock Exchange following Sneesby’s comments.

Stan announced its intention to start live streaming sports events after securing a three-year deal with Rugby Australia worth AUS$100 million (US$77.2 million) in November 2020.

So, do consumers want more than Netflix?

Some say the market is saturated, some say the market is just beginning.

Although, it’s clear in the numbers – both revenue and subscribers – that consumers are choosing streaming platforms as their dominant form of entertainment consumption.

Netflix still outperforms all the others, with more than 208 million subscribers around the globe. That is a massive reach… and selling point.

“Our strategy is simple: if we can continue to improve Netflix every day to better delight our members, we can be their first choice for streaming entertainment,” Netflix wrote in its January shareholder letter. 

“This past year is a testament to this approach. Disney+ had a massive first year (87 million paid subscribers!) and we recorded the biggest year of paid membership growth in our history.”

Disney Plus hit 100 million subscribers last month.

But with more players entering the so called ‘streaming wars’, Netflix’s astronomical growth appears to be slowing too.

“The production delays from covid-19 in 2020 will lead to a 2021 slate that is more heavily second half weighted with a large number of returning franchises,” it said in an investor letter recently.

Netflix may always be a part of a typical household’s content diet… but the streaming selection plate is certainly getting a lot more full.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Ticker Views

First Xi, now Trump: tariff impacts on the Australian economy

Published

on

First, the tariffs from China hit Australian exporters now it’s the Trump tariffs on steel and aluminium – and as we have just learnt there will be no exemption.

How will these measures affect the USA, but also China, Australia and the rest of the global economy?

Like the China COVID tariffs, the Trump tariffs will hurt Australian workers. 

After all, 1 in 5 Australian workers depend on exporters and exporters pay 60 per cent higher wages on average than non-exporters in union jobs with EBAs. This will be bad for the steel workers of the Illawarra and the aluminium workers of Portland, and will also be inflationary, and put upward pressure on interest rates. That’s why we have seen the impact of tariff decisions (and tariff uncertainty) hitting the Australian share market and superannuation balances.

As a former Australian Prime Minister, could Ambassador Kevin Rudd got an exemption? I am sure he’s trying. But his pre-election comments disparaging Trump have not helped Australia’s interests not have the recent comments of another former Prime Minister Malcolm Turnbull. But to be fair, both Rudd and Turnbull have also been critical of Beijing. 

Of course, Australia is not alone. The USA’s North America closet trading partner, Canada is in the same boat, as is Mexico. Canada has just had a leadership election with former Bank of Canada Governor Mark Carney (who was also Bank of England Governor) taking over as Prime Minister of Canada from Justin Trudeau. The Canadian Tories led by Pierre Poilievre are going to paint Carney as a Globalist, more comfortable in Switzerland than Saskatoon, but the tariffs on Canada give the new Prime Minister a chance to wrap himself in the Maple Leaf and fight the Trump tariffs. Carney can also paint Poilievre as Trump lite, and improve the Liberals chances in a contest suffering from the unpopularity of Trudeau. When a central banker can replaced a charismatic second-generation politician as Prime Minister and have a better chance we know we are living in interesting times. 

With China and the USA unreliable trade partners, what options does Australia have? The Albanese Labor Government, to their credit have improved relations with our North East Asian trading partners like Japan and South Korea, Taiwan, ASEAN (with the special Australia ASEAN summit in Melbourne last year) as well as Europe and the emerging markets of the Middle East and North Africa (MENA) and Latin America.

We could actually get closer to Canada under their new Prime Minister, given our similar economic and political backgrounds (if not geography) and current situation on steel and aluminium tariffs. Canada has also had its issues with Beijing as well as Washington.

So forget the tyranny of distance, and May the Moose be with you.

Professor Tim Harcourt is the Chief Economist of IPPG at University of Technology Sydney (UTS) and host of The Airport Economist on Ticker.

Tim is also former chief economist of the Australian Trade Commission (AUSTRADE), the Australian Council of Trade Unions (ACTU) and the Reserve Bank of Australia (RBA).

Continue Reading

Ticker Views

Australia’s million-dollar suburb boom: The next hotspots for investors

Published

on

Since the start of the pandemic in 2020, many of Australia’s property markets have experienced some extraordinary price growth.

Many locations, both city-based and regional, achieved unprecedented price increases with median house and unit prices soaring as demand hit new highs. Where once a million-dollar house or unit median was unusual, that recent growth has launched many locations into that club for the first time.

As of January 2025, there were 1,194 suburbs or towns with a median house price or median unit price of $1 million or more – 50 more than in September 2024.

These figures show that although price growth may have eased in some locations in the past six months, the number of million-dollar markets continues to increase throughout Australia.

And there are still plenty of opportunities for investors to find markets that are set to tip over into million-dollar markets in 2025.

The latest Hotspotting and Propertybuyer, National Million Dollar Hotspots report shows there are plenty of markets teetering on the edge of a million-dollar median.

They are the markets where price growth has been steady in recent years and demand remains strong. ith that trajectory set to continue, these markets will soon breach the million-dollar barrier.

They are also strong markets for investors, where rents have been rising, yields are solid and vacancy rates are low.

Residential properties line the Sydney suburb of Birchgrove in Australia.

WATCH THE PROPERTY PLAYBOOK NOW

Million-dollar median

There is a distinct lure to investing in a suburb with a million-dollar median and it’s not just the prestige of the price tag. The magic of buying in a million-dollar suburb is its capital growth potential.

By reaching a million-dollar median, it’s already proven to be a desirable location where owner-occupiers and investors are prepared to pay top dollar to secure a piece of the action.

There are plenty of inner-city markets throughout Australia which already have million-dollar medians, but successful investors are those who find locations where prices aren’t just rising, but the fundamentals and amenities are in place to ensure ongoing solid price growth and increasing demand for properties in the suburb.

It’s essential when considering a million-dollar location to invest in that it meets a variety of criteria, not just price point. There needs to be ongoing demand for property and significant amenities to meet community needs, such as public transport, shops, schools and recreation spaces, whether that be beaches, parks or lakes.

WATCH THE PROPERTY PLAYBOOK NOW

Employment opportunities

Infrastructure spending is also important, as is solid population growth and access to good local employment opportunities. These are factors that will keep buyers returning time and again to these suburbs and increased buyer demand is what will keep prices increasing to $1 million and beyond.

Southport on the Gold Coast is a good example of this. Within less than six months, the median house price in Southport, which was a selection in our October 2024 report, has breached the $1 million median mark.

It had a median house price of around $970,000 in September 2024, which hit $1.04 million in February 2025 – that’s a rise of $70,000 in just five months.

The suburb has achieved 15% median house price growth in the 12 months to February 2025 – and is an example of what can be achieved in the Million Dollar Hotspots.

Terry Ryder is the Managing Director of HotSpotting

Continue Reading

Ticker Views

A fractured U.S.-Ukraine alliance signals trouble for the West

Published

on

In a scene that could have been scripted in the Kremlin, the Oval Office clash between President Donald Trump and Ukrainian President Volodymyr Zelensky has laid bare a troubling fracture in U.S. foreign policy—one that Russian President Vladimir Putin is all too eager to exploit. 

What unfolded last week was not merely a diplomatic misstep but a stark illustration of how domestic bravado and miscalculation can undermine America’s standing on the world stage, tilting the balance of power toward Moscow at a pivotal moment.

The meeting, initially framed as a chance to solidify U.S.-Ukrainian ties through a potential minerals deal, devolved into a public reprimand of Zelensky, orchestrated with alarming precision by Vice President JD Vance and endorsed by Trump.

Vance’s remarks – dismissing Ukraine’s war effort and deriding diplomatic outreach as “propaganda” – set the stage for Trump to send Zelensky packing, empty-handed and humiliated. The fallout is a geopolitical gift to Putin, who now watches as the United States risks squandering its leverage in a conflict that tests the resilience of the Western alliance.

Bruised egos

This episode is more than a tale of bruised egos; it is a warning of the broader unraveling of U.S. – Russia relations at a time when strategic clarity is paramount. For decades, the United States has positioned itself as a bulwark against Russian expansionism, a role that has demanded both resolve and finesse.

Ukraine, locked in a brutal struggle for survival since Russia’s 2022 invasion, has been the frontline of that effort – a democratic nation fighting not just for itself but for the principle that borders cannot be redrawn by force.

Yet, in one ill-fated meeting, the Trump administration signaled a retreat from that commitment, handing Putin a propaganda coup and a tactical advantage.

The implications ripple far beyond Kyiv. Putin’s ambitions have never been confined to Ukraine; they extend to reasserting Russian dominance over its former sphere of influence and weakening NATO’s cohesion. A faltering U.S. commitment to Ukraine emboldens the Kremlin to press its advantage, not only on the battlefield but in the broader contest for global influence.

Staggering losses

With Russia’s incremental gains in eastern Ukraine and its willingness to endure staggering losses, Putin has wagered that time is on his side – a bet that Friday’s debacle only reinforces.

The administration’s defenders might argue that Trump seeks to disentangle the United States from a costly foreign conflict, a sentiment that resonates with a war-weary American public. But the reality of great power rivalry offers no such luxury.

Putin does not view negotiations as a path to compromise but as a tool to consolidate gains. The notion that he can be strong-armed into a settlement overlooks his track record of patience and ruthlessness.

By alienating Ukraine, Trump has not simplified the chessboard – he has ceded key pieces to his adversary.

Ahron Young is Ticker’s Founder and Managing Editor.

Continue Reading

Trending Now