The coffee giant says it will focus on simplicity, innovation, and faster service.
Starbucks is making big changes to its menu, announcing the removal of over a dozen drinks starting March 4 as part of a broader effort to streamline operations.
The coffee chain says the decision is aimed at reducing complexity, improving efficiency, and making room for innovation.
Among the drinks being cut are the Espresso Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, and several Creme Frappuccino varieties.
In a statement, Starbucks explained that the eliminated drinks were either infrequently ordered, time-consuming to make, or too similar to other menu items.
Starbucks is also cutting 1,100 jobs in the U.S. as it tries to improve flagging business in its home market.
Starbucks also hinted that additional menu reductions are coming, with CEO Brian Niccol confirming a 30% reduction in beverages and food items by the end of fiscal 2025.
Despite the cuts, Starbucks is adding new seasonal offerings, including the return of Iced Lavender Cream Oatmilk Matcha and the debut of an Iced Cherry Chai and Jalapeño Chicken Pocket.
The company, which reported $9.4 billion in revenue in the first quarter of fiscal 2025, says these changes will help maintain its identity as a leading coffee brand while enhancing customer experience.
