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Snapchat’s parent company fires 20% of its employees

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Snapchat’s parent company Snap is planning to layoff 20% of its employees after a horror year for its share price

Snap’s stock price has declined by nearly 80 per cent this year, and now the company plans to axe more than a thousand jobs.

The layoffs have been planned for several weeks.

Areas of the company most likely to be targeted include Zenly, the social media app, which was bought by Snap in 2017.

The company’s Chief Business Officer is also out, moving across to Netflix to push its ad sales business.

In May the company warned it was looking for ways to cut costs, but then delivered a dismal earnings report for the second quarter.

The company has declined to comment.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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The #SunburnChallenge has been blocked on TikTok Australia

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TikTok Australia has partnered with Melanoma Institute Australia for a new campaign to stop glamourising tanning

As Australians prepare for warmer temperatures, TikTok Australia is seeking to put an end to the viral #SunburnChallenge.

The challenge has led to users uploading videos of their sunburned bodies onto the platform.

However, the video-sharing app will begin removing these videos under the ‘Tanning. That’s Cooked’ campaign.

The initiative is targeted at 20–39 year old Australians who are partaking in the trend.

It will use humour to throw shade at tanning, and turn Australia’s tanning culture on its head.

Lee Hunter is the general manager at TikTok, who said humour is the key to shaping this demographic rather than serious corporate or health messages.

“The campaign is inviting TikTok creators to use humour and throw shade at tanning in their own authentic way, helping to spread the word and change the perception of tanning.”

LEE HUNTER, TIKTOK AUSTRALIA

Skin cancer is the most deadly form of the disease for Australians. It is typically caused by an over-exposure to the sun and ultra-violet radiation.

While it is preventable in most cases, the disease is the most common cancer among 20–39 year olds.

“Everyone who searches for a hashtag related to summer sun, tanning and many other summertime phrases, will see the ‘Tanning. That’s Cooked.’ banner and will be provided with information that outlines the dangers of tanning, with links to Melanoma Institute Australia,” Mr Hunter said.

The plea was made by Melanoma Institute Australia (MIA), who have pushed for social media stars and influencers to stop glamourising tanning.

Matthew Browne is the chief executive at MIA, who said the TikTok partnership will help to strengthen the message for younger Australians.

“One Aussie is diagnosed with melanoma every 30 minutes and it claims more lives than the national road toll. Tanning is actually skin cells in trauma.”

MATTHEW BROWNE, MELANOMA INSTITUTE AUSTRALIA

“There is no safe way of sun tanning, including the concept of getting a protective ‘base tan’ at the start of summer.”

“That’s like saying smoking a few cigarettes a day will protect you from developing lung cancer,” he explained.

TikTok has recently stepped up its social responsibility commitments. In October, the platform said it intends to “drive a deeper understanding and awareness of the importance of mental wellbeing”.

According to a recent poll, of over 1,000 participants, 23 per cent of Australians believe mental wellbeing is more important than physical wellbeing.

TikTok has developed wellbeing guides, which share practical advice for people to be more considerate about what they share online.

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EU sets out its new Twitter rules

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A clash may be brewing between Twitter’s new owner Elon Musk and the European Union

EU officials warning that the site could be blocked, if it doesn’t make a commitment to moderate its content.

According to the Financial Times, Breton said Twitter needed to make a number of changes to meet the DSA’s requirements.

It wants Twitter to “aggressively” tackle disinformation, submit to an audit and provide clear criteria about which users are at risk of being banned.

The EU also wants Twitter to carefully consider how it lifts bans in the future.

Breton posted a full “DSA Checklist,” via his Mastodon account, containing the rules he said Twitter will need to abide by.

Failing to comply with the DSA can result in an EU-wide ban or fines of up to 6 percent of global turnover when it comes into force, which Politico reports may not happen until early 2024.

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The new tech to trap fare evaders

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New tech to catch fare evaders is set to be deployed across Britain’s second-largest train operator.

The system is installed at barriers to automatically detect whether a ticket is valid.

If it isn’t, it sends an alert to Northern staff to see if additional checks are required.

These additional checks include whether a passenger has the appropriate rail card or is eligible for a child discount.

During a trial of the technology at a station last month, almost 180 fare dodgers were caught on one day alone.

Northern serves more than 500 stations across northern England.

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