Elon Musk’s attempt to rebrand Twitter by installing a strobe-lit “X” atop the company’s San Francisco headquarters has sparked controversy among residents

Now his company has told building inspectors the sign was only temporary, as it suddenly disappeared.

Social media users took photos of the sign suddenly gone.

https://twitter.com/CultureCrave/status/1686096951719387140?s=20

Musk proudly showcased the pulsating logo in a 19-second video, but the enthusiasm was not shared by the neighbors.

The city is now considering whether to take down the sign.

Many Bay Area residents found the illuminated sign to be an eyesore both day and night. One resident, Christopher Beale, posted a video revealing how the strobing X sign beams into his apartment. Others expressed similar sentiments, frustrated with the intrusive nature of the sign, especially for those living in nearby apartment complexes.

The situation escalated when the Department of Building Inspection got involved, launching an investigation into the matter. Complaints have been filed, alleging that the illuminated “X” logo is an unpermitted structure on the roof.

The rebranding attempt has not only drawn the ire of neighbors but has also brought up concerns about the impact of such attention-seeking stunts on the community. As the situation unfolds, Twitter’s bold move to solidify its new identity might face significant pushback from both local residents and city authorities.