Connect with us

TICKER NEWS INSIGHT

More Than a Slogan: How 20+ Aussie Businesses Banded Together to truly ‘Support Local’

Published

on

During the height of Melbourne’s longest lockdown in July of 2020, corporate lawyer turned Founder and CEO Kate Dillon, dismayed by the number of local businesses on the brink of shutdown, including her own online luxury handbag business, She Lion, embarked on an ambitious project to ‘support local’.

While “Support Local” has increasingly been the focus of many campaigns, Kate was motivated to find a wholly tangible way to give back to the local business community. 

“We were in the middle of a two-week lockdown in March that turned into almost 6 months. The collective mood across Melbourne was pretty depressing. The inspiration actually came about after I posted an image of myself in an empowering slogan tee. I received so many positive comments and recognised I could create something to support Melbourne makers AND offer a pick-me-up to my own customers,” Kate Dillon said.

The concept: An end to end Australian supply chain for a new range of garments made from natural fibres, with as many processes as possible completed here in Melbourne. 

Intended to empower and motivate customers, while directly supporting local Melbourne manufacturers and businesses Dillon decided on launching with a quality line of 100% cotton sweatshirts featuring the slogans: “Support Local” and “Actually, I can.”

“I put out a cold call to Melbourne family-run clothing manufacturer, CGT Australia about the concept and managed to speak with the Director, Phillip Skorsis. He proceeded to spend hours guiding me through the process, sharing industry knowledge and completely opening his book of local contacts. I was floored by the generosity and thrilled with the response.” said Kate.

What followed was a collective effort in overwhelming kindness and compassion. In total, 22 businesses from a Melbourne knitting mill through to a Melbourne distribution centre came together to bring the 100% local project to life. 

Video story available to watch here:

“We want to invest a million dollars into new equipment so we can continue to become more high-tech and environmentally friendly, but we can’t do so if processes keep getting shifted offshore. A project like this gives us hope for the future of the industry” said Sam Veskoukis from Richmond Industrial Laundry. 

Most Australian consumers will have very little understanding of how many different businesses are involved in the supply chain of any garment. Even if an item is designed, and constructed in Australia, it is very often milled, cut, dyed, graded and sampled offshore as labour costs can be far cheaper. To truly ‘support local’, each and every element in the manufacturing that could be kept in Australia was, even in the face of three different lockdown periods for Melbourne that brought production to a complete halt in September 2020. 

“It’s essential to the survival of Australian business that we shop in our own backyard and source products from home. There are so many companies still manufacturing in Australia and it is important people know how to support them and where to find them,” said Tanya Cahir from Melbourne distribution centre, Direct Mail Corporation.

Though the concept for the project came about in June ‘20, it has taken nearly 12 months to come to fruition. The many lockdowns the Melbourne community faced in 2020 (and now in ‘21) saw drastic changes to the way many people work. Most meetings to troubleshoot tricky pattern issues, fittings that would normally be in-person and sampling were often done remotely with items being shipped back and forth. Each manufacturer faced its own specific logistical and personnel challenges.

“In March 2020 we had to consider how to continue operating through the pandemic. I jumped at the opportunity to help Kate at She Lion to create these sweatshirts because ‘support local’ is more than just a slogan and as a family-owned and run business, it’s personal.” said Director of CGT Manufacturing Australia, Phillip Skorsis.

That’s why, in the face of many logistical delays, remote working challenges and everything that living through lockdowns threw at the team, Kate remained dogged to stay true to the mission. Because supporting local is personal and essential to the recovery of the local economy and actually… she could make it happen.

A snapshot of the Australian based businesses involved to bring the project to life:

  1. Melbourne fabric miller and manufacturer – TopKnit Fabrics Australia
  2. Melbourne designer – She Lion Group Pty Ltd
  3. Melbourne pattern maker – Clothe Creative Pty Ltd
  4. Melbourne dark room sampler (during lockdown) – Stella Park Design
  5. Melbourne grader – William Stanley; Markit Apparel
  6. Melbourne garment manufacturer – C.G.T. (AUST) Pty Ltd
  7. Melbourne label maker – Akie Labels Pty Ltd
  8. Melbourne dye house – Leading Textiles
  9. Melbourne industrial wash house – Richmond Industrial Laundry
  10. Melbourne graphic designer – Tess Carpenter
  11. Melbourne screen-printer – TShirt Oz Pty Ltd
  12. Melbourne embroiderer – Fiddes Sport
  13. Melbourne photographer – Rufus + Cooper Pty Ltd
  14. Melbourne growth marketer – Chanie Hyde
  15. Melbourne recycled polybag manufacturer – PinPak
  16. Melbourne cardboard box manufacturer – Visy
  17. Melbourne distribution centre – Direct Mail Corporation
  18. Melbourne cartoon infographic artist – Matthew Handley, Highly Visual
  19. Melbourne videographer – Visual Domain Pty Ltd
  20. Melbourne PR – Elise Hendriksen, Shout PR; Luke Piccolo, Woodards
  21. Sydney barcode sticker printer – Fast Printing Group Pty Ltd
  22. Sydney social media – Maxco Pty Ltd

Purchase your sweatshirt now and support all 22 small businesses in this wonderful all Australian supply chain, available now at: www.shelion.com.au 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TICKER NEWS INSIGHT

Paper printing goes digital for long running cost savers

Published

on

Automatic cash-back integration for future generations

 

Shopa Docket is an Australian coupon company founded in 1986.  They are a provider of the cost saving coupons that appear on the back of receipts in supermarkets and variety stores. 

The company is now going digital with new announcements and easier ways to save. 

Embarking on a strategy to increase sales for business and pass on cash savings to shoppers just by using your debit/credit card. Shopa Group have undertaken a crowdfund capital raise. Founder and chairman of Shopa Docket; Simon Mccord explained the exciting leap the company looks to make into 2023 and beyond.  

Continue Reading

TICKER NEWS INSIGHT

Fake reviews run rife as consumers take notice

Published

on

Fake reviews, positive and negative can cripple brand integrity

Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.

Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.

Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.

Continue Reading

TICKER NEWS INSIGHT

Be your own retail brand with dropshipping solutions

Published

on

Tackling the cost of living ahead of holiday season

E-commerce expert and CEO of Australian social e-commerce platform BuyersCircle, Lance Eerhard, outlines the incredible growth of their platform since its inception.

Highlighting our attention on dropshipping and explaining how everyday people can jump in to start their own business in less than 3 minutes. Dropshipping allows people to sell online without storing their own inventory.

The application invites users to capitalise on existing key product categories and leverage the Buyerscircle infrastructure to become their own ‘e-tailer’ and assist users to make some money ahead of the Christmas season.

Continue Reading
Live Watch Ticker News Live
Advertisement

Trending Now

Copyright © 2022 The Ticker Company PTY LTD