SimpliiGood is redefining sustainable protein by turning solar-powered, desert-grown spirulina into whole-cut alternatives like plant-based smoked salmon.

Founder and CTO Baruch Dach explains how spirulina’s unique biology enables it to efficiently convert solar energy into complete protein while maintaining a structure similar to muscle fiber.

Baruch breaks down how the controlled desert environment, powered by renewable energy, allows for scalable, clean, and climate-resilient food production. The conversation dives into how spirulina’s natural properties make it an ideal base for delicate proteins like fish, something many plant-based brands struggle to replicate.

With spirulina at the centre of their innovation, SimpliiGood is pushing the boundaries of clean-label, nutrient-rich protein alternatives.

 SimpliiGood’s smoked salmon is set to launch in January, targeting restaurants, bagels, and sushi markets. Initial sales will be in Israel, expanding to Western Europe, with plans to register with the FDA for a US launch.

The company positions itself as an ingredient supplier in the plant-based and hybrid markets, aiming to provide products that create a satisfying consumer experience, whether they are entirely plant-based or contain small amounts of fish or meat.

Israel calls itself an “innovation island,” and according to Raphael Singer — Director of Climate & Sustainability at the Ministry of Foreign Affairs — that title is well earned.

In this in-depth conversation, he explains how a lack of natural resources forced Israel to innovate early, building agriculture, water tech, and climate solutions from the ground up.

He discusses how Israel’s culture of embracing failure is central to its entrepreneurial strength, and why government investment remains critical to sustaining a nation with the world’s highest startup rate per capita. The defence sector’s R&D continues to spill into civilian life, powering everything from food security to climate resilience.

Singer also explores what other nations can learn from Israel’s approach to building a future-ready economy — one rooted in resilience, creativity, and rapid adaptation.

Israel wants the world to know its tech ecosystem remains open, active, and hungry for global partnerships. Collaboration with regional neighbours on issues like water security, climate challenges, and sustainability is seen as a pathway to long-term peace, reinforced by initiatives like the Abraham Accords.

PLANETech Week brings together the world’s leading climate innovators to accelerate the scaling of climate technologies into emerging markets — the regions where emissions are rising fastest.

The event unites startups, investors, and policy leaders to solve the financial, regulatory, and infrastructure barriers slowing global climate deployment.

Speaking from Tel Aviv, Dan Bakola highlights how Israel’s climate ecosystem — home to more than 10,000 startups — is using technology to drive sustainability across agriculture, energy, materials, and the ocean economy.

A major part of the mission is Market Square, an online matchmaking platform connecting startups with investors, customers, multinationals, and partners across the developing world.

Climate solutions

With simple yet powerful technologies born out of Israel’s own challenges — from desert conditions to water scarcity — the country is aiming to share climate solutions with the world. PLANETech Week creates the environment for collaboration, connection, and global impact.

Israel’s transition from a developing country to a high-income nation offers valuable insights. The country’s experience in overcoming harsh environmental conditions has spurred innovative technologies applicable to global challenges.