Kim Kardashian has enlisted Angela Ahrendts, the former head of Apple’s retail division, to join her private equity firm SKKY Partners.

In her new role as senior operating adviser, Ahrendts, aged 63, will contribute to SKKY’s investments across consumer products, e-commerce, media, and entertainment, as stated by Kardashian.

The reality TV star and business mogul co-founded SKKY Partners alongside ex-Carlyle executive Jay Sammons in the previous fall. Kardashian expressed her enthusiasm about the hire, citing Ahrendts’ extensive leadership experience and her ability to build brands and influence culture.

Ahrendts is renowned for overseeing a significant expansion of Apple’s retail stores and was one of the company’s most influential and highest-paid executives until her departure in 2019.

She also notably served as the CEO of Burberry, overseeing substantial growth during her tenure. In her statement, Ahrendts conveyed her excitement about contributing her expertise to SKKY and supporting its investments in emerging consumer brands.

Beyond her role with SKKY Partners, Ahrendts serves on the boards of Ralph Lauren Corporation, Airbnb, and WPP. The private equity firm, SKKY Partners, is yet to make its inaugural investment, but Kardashian has stated their focus on brands with remarkable growth potential.

Alongside her involvement with the investment firm, Kim Kardashian’s business endeavors include her shapewear brand Skims, valued at $4 billion, where she holds a 35% stake. Her overall net worth is estimated at $1.7 billion.