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Is AI a threat to journalism or its saviour?

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AI was all the talk of the NAB Show in New York, as networks debate the future monetisation of the TV industry.

Ticker Founder and CEO Ahron Young appeared on the headline panel at the TV2025 Conference at the NAB Show in New York today, addressing an enthusiastic audience on the pivotal role of Artificial Intelligence (AI) in transforming modern newsrooms and sales strategies within the television industry.

Young’s insight into the revolutionary integration of AI in news content highlighted its growing role in curating personalised content as well as creating more targeted sales approaches and expanding client reach.

Drawing from Ticker’s success story since its inception in 2019, he illustrated the power of strategic innovation in scaling media startups into influential players in the digital news space.

The panel, also featuring esteemed executives such as Jennifer Donohue from Disney, Tom Sly from Scripps, Sonali Pathak from NBCUniversal, and Adam Ostrow from TEGNA, delved into the prospects of FAST (Free Ad-Supported Streaming TV) platforms and AVOD (Advertising-Based Video On Demand) in the ongoing evolution of global digital news outreach.

Speaking at the session, Ahron Young remarked, “The future of the television industry hinges on our adaptability and our willingness to embrace technologies like AI. FAST platforms represent the next frontier in content consumption. AI is proving to be an important tool for journalists and allows us to version our original content across multiple platforms seamlessly.

As an industry dealing with burnout and audience fatigue, AI allows our newsrooms to implement technology as a solution. Having said that, we must safeguard the important role of journalists, original content creators, as well as human ideas.”

“At Ticker, we’ve recognised this wave of change, and we continue to experiment with and implement technologies that help us to grow.”

Young was part of the TVNewsCheck panel at the NAB Show at the Javits Convention Centre in New York.

The discussion was part of a comprehensive program focusing on the dynamic transformations within the television sector. Young’s journey with Ticker, especially amid the unpredictable media landscape, served as an example of forward-thinking strategies and resilience in the face of industry upheavals and headwinds.

“Being here at the NAB Show, thousands of kilometres from home, it’s clear how important it is for our industry to discuss and share examples of change. Some of the biggest and oldest media companies are now sitting alongside startups like Ticker, discussing and debating the way forward,” Young said.

“These discussions lay the groundwork for the future of our industry, and contributing to that is both an honour and a necessity,” Young concluded.

The NAB Show New York continues to be a melting pot of ideas, with industry leaders and influencers coming together to chart the future course of the television industry.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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