TikTok copycat? Ads launched on popular instagram feature

Published

3 years ago

June 18, 2021

Brittany Coles

Social media giant Facebook is launching ads on its TikTok clone.. Instagram Reels.

Facebook is going global in a bid to make money from its short-form video feature, the company confirmed on Thursday.

The test on ads via Instagram Reels began in India, Brazil, Germany and Australia back in April.

The tests ran with high-end brands including BMW, Louis Vuitton, Netflix and Uber.

“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky.

“Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

CHINESE APP TIKTOK IS INSTAGRAM REELS RIVAL SOCIAL MEDIA PLATFORM.

Reel ads will loop and can be up to 30 seconds long, they will appear between user content in a similar layout to rival app TikTok.

Related Topics:Instagram media reels social media TIKTOK

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Does American media have TikTok bias?

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5 hours ago

May 16, 2024

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While the fate of TikTok remains uncertain in the U.S.—there is no shortage of possibilities.

Euro Bloch is a comprehensive program designed to highlight the breadth of topics and issues within the EU political landscape. It offers insightful analysis within the evolving framework of relations between the European Union and Australia/Asia-Pacific region. Hosted by Natanael Bloch.

Next month’s EU elections are looming, with the far-right gaining traction. In this episode, Natanael is joined by Professor Bruce Wilson, Director of EU Centre of Excellence at RMIT University. #EURO BLOCH

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Will the U.S. approve MDMA therapy?

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May 15, 2024

ticker NEWS

MDMA is a drug commonly known as molly or ecstasy.

Some medical professionals say it can be helpful for people with post-traumatic stress disorder — which is why a group has been fighting to get MDMA legalized as a prescription drug.

Currently, the U.S. Food and Drug Administration is reviewing an application to use MDMA to treat PTSD. The agency is expected to announce its ruling as soon as August.

Anna Silman, a features correspondent with Business Insider joins Veronica Dudo to discuss. #IN AMERICA TODAY #trending #drugs #MDMA #MDMATherapy #business #pharmaceutical