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How London is attracting global investment and staying competitive

London’s investment appeal grows with global tours and new initiatives to attract Australian investors and boost job market

Published

10 months ago

December 1, 2025

Nathan Langridge

London’s investment appeal grows with global tours and new initiatives to attract Australian investors and boost job market.

In Short:
– London is a global financial hub with a 25% job increase since COVID, attracting international investments.
– The City of London Corporation promotes partnerships and international outreach to enhance London’s global brand and appeal.

On this episode of The Connector Belinda Coates hosts Chris Hayward, Policy Chairman of the City of London Corporation, to discuss how London has been able to maintain its financial competitiveness.

Chris notes London’s economy is rebounding with a 25% increase in jobs since COVID. The Corporation, alongside Opportunity London, plans international investment tours in Saudi Arabia and Asia to attract investors. Key sectors include life sciences, technology, and financial services.

Investment in London remains strong due to its advantageous time zone, language, and legal services. The city offers unique cultural attractions, making it appealing to young professionals worldwide.