Trump built his political brand off the back of social media, But his attempts to build his own platform has not been as successful
For many years it was impossible to think of Twitter without Donald Trump.
So when he was kicked off the platform following the January 6 attack on the U.S. Capitol Building, we all wondered what would come next.
That turned out to be Truth Social, Trump’s own brand of Twitter where like-minded users could post without the oversight of Twitter’s content moderation board.
But how has that venture panned out? Despite the star power of its main user, Truth Social has never really posed much of a threat to Twitter.
Now its head of engineering has resigned, right as competition in the space has picked up in the wake of the release of Threads.
To discuss how Truth Social can compete in such a crowded field and what role social media will play in 2024, let’s bring in Ben Powers from the Messenger.
