A giant kitten will feature on a new supersized 3D screen in Shinjuku, Japan.

The 3D kitten will appear between regular broadcasts. It will greet passers-by, who will also be able to see it wake up and fall asleep.

The curved screen is able to broadcast a range of 3D images. It is the only large-scale street vision in Japan, which boasts 4K image quality in the 150m2 class.

“From the beginning of the design of Cross Shinjuku Vision, we have been conscious of the installation position and shape suitable for viewing from the east exit square of Shinjuku Station,” says Cross Space, who co-designed the feature.

“It is possible to promote and market using high-impact 3D images,” they explain.

Cross Space says the 3D screen boasts “the quality of a blockbuster movie”.

“It will will bring surprise, laughter, and healing to nearby users,” the company says.

Cross Space hopes to deliver unique visual expressions and “effective promotion and marketing”, for other areas in the future.