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Should Tokyo be the arena of activism? | ticker VIEWS

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While it may be the world arena for sporting competition, the Olympics is far from just being about our best athletes with many using their day to voice their beliefs

Tokyo 2020 Olympics – Gymnastics – Artistic – Women’s Beam – Qualification – Ariake Gymnastics Centre, Tokyo, Japan – July 25, 2021. Elisabeth Seitz of Germany in action on the balance beam REUTERS/Mike Blake

Sporting events have been a platform for activism for decades as athletes world-wide take to the stage to speak up against social injustice.

The 2020 Tokyo Olympics is no different, with gender equality this year’s central point of focus. 

During the weekend’s Olympic competition, Germany’s women’s gymnastics team defied expectations competing in sparkly sequined full-body unitards rather than the standard leotard.

The wardrobe change was in protest against the history of sexualisation and objectification of both women and girls in the sport, with the team receiving full support from the judges panel. 

Instagram of German Gymnast Kim Bui

Norwegian women’s handball team also speak out

Earlier this month the Norwegian women’s team showed up to their match against Spain for the European beach handball championship, knowing they too were bound to make a statement.

Also protesting against the sexualisation of women, the team wore bike shorts instead of the usual bikini attire, close to the uniform of their male counterparts.

The team gained attention from thousands globally but unlike the support Germany’s gymnastic team received, the move wasn’t as widely accepted by officials.

Consequently, the team were fined 1,500 euros with the European Handball Federation (EHF) deeming the move as “a case of improper clothing”.  

Instagram of Women’s Norwegian Beach Handball team

Yet, while using sport as a platform to educate fans on key societal issues may be perceived as an effective way of raising awareness, could it be decreasing the value of sport competition among the eyes of fans? 

Dr Alyson Crozier, Senior Lecturer in Human Movement, Sport and Exercise Psychology, says protesting in sport is an avenue for athletes to use their success as a platform to advance social causes and is often a catalyst to change social norms and cultures within particular groups.

“The protests don’t change the competition, but highlight a particular perspective that an athlete or team of athletes hold,” Dr Crozier says.

“It does often anger viewers, especially if they hold a different perspective to the athlete.”

A survey by ESPN found that seven in every ten fans support teams and athletes who speak out on issues of social justice and racial equality, however 49 percent of respondents were unsure of whether that conversation should take place on the field or court.

Additionally, there was uncertainty over how long players should spend voicing their opinions on specific issues with only half of all fans supporting a season-long advocacy. 

“Protests are not meant to be convenient or something that is scheduled to always occur off-field…Ultimately it will depend on what purpose the athlete has to protest.” Dr Crozier says.

“For the Norwegian female handball team, they likely felt that an on-field protest was required, as any off-field attempts to change the rules around the attire fell flat.”

Whether or not fans approve of activism in sport, there’s a high chance that it’s here to stay as athletes continue to think outside the box on how they can use their sport to take a stand against injustice.

Written by Rebecca Borg

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Chiefs secure back-to-back Super Bowl titles against 49ers

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Will Patrick Mahomes be hailed as one of the greatest quarterbacks in NFL history? 

The Kansas City Chiefs emerged victorious once again, defeating the San Francisco 49ers 25-22 to claim their second consecutive championship.

The high-stakes game kept fans on the edge of their seats as both teams showcased exceptional skill and determination.

The 49ers, known for their strong defence, put up a formidable fight, but the Chiefs’ offensive prowess ultimately proved too much to handle.

STAR PLAYER

Quarterback Patrick Mahomes led the Chiefs with a stellar performance, showcasing his prowess with strategic passes and crucial touchdowns.

MASTER CHIEFS

As the confetti rained down on the Chiefs, celebrations erupted both on the field and among fans worldwide, marking another historic moment in the team’s legacy.

With this victory, the Chiefs solidified their status as a dominant force in the NFL, leaving fans eagerly anticipating what the future holds for this powerhouse team.

The Chiefs join the Pittsburgh Steelers of the 1970s, the Dallas Cowboys of the 1990s and New England Patriots of the 2000s and 2010s as the only NFL teams to have won three Super Bowls in a five-year span.

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Amazon targets bankrupt Diamond Sports for streaming rights

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Amazon considers acquisition of Diamond Sports as part of its plan to expand streaming portfolio

Sources suggest that Amazon is eyeing the streaming rights for major sports leagues including MLB, NBA, and NHL, signalling the tech giant’s strategic move into the lucrative world of live sports broadcasting.

The potential deal with Diamond Sports would provide Amazon with a significant foothold in the sports streaming market, allowing the company to offer a comprehensive range of live sports content to its Prime Video subscribers.

This move aligns with Amazon’s broader strategy to diversify its entertainment offerings and attract a wider audience. The acquisition of streaming rights for popular sports leagues could make Amazon a major player in the competitive streaming landscape.

Industry experts speculate that Amazon’s interest in Diamond Sports is driven by the desire to capture the growing market for live sports streaming, a segment that has gained immense popularity in recent years.

The acquisition would not only give Amazon access to a vast library of sports content but also position the company as a formidable competitor to traditional broadcasters in the live sports broadcasting arena.

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Disney’s sport streaming goals

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Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.

In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.

The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.

Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.

This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.

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