Facebook takes advertising to new dimensions with VR ad trials

Published

5 years ago

June 21, 2021

Facebook is testing VR ads inside its Oculus Quest virtual reality headset system

Facebook founder Mark Zuckerberg is breaking his previous promise that VR Oculus Quest apps will remain ad-free.

The company is describing the ad roll-out as an ‘experiment’. The ads are already appearing in a game called Balston, with other developers rolling out similar ads.

Facebook says it will listen to feedback before launching the virtual reality ads more widely, and will continue testing new ad formats “that are unique to VR”.

Oculus says “We’re exploring new ways for developers to generate revenue – this is a key part of ensuring we’re creating a self-sustaining platform”.

Related Topics:advertising Facebook oculus quest virtual reality

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Nvidia and Amazon explore massive OpenAI funding round

Nvidia CEO downplays $100B OpenAI investment, as Amazon eyes $50B stake in AI startup

Published

1 day ago

February 2, 2026

Harvey Vargas

Nvidia CEO downplays $100B OpenAI investment, as Amazon eyes $50B stake in AI startup

In Short:
– OpenAI aims to raise up to $100 billion, with Amazon considering a $50 billion investment.
– Funding will support Project Stargate and address projected losses of $14 billion by 2026.

Nvidia’s CEO has confirmed the company will participate in a major funding round for OpenAI, though the previously mentioned $100 billion commitment is not final.

This investment comes as OpenAI seeks to raise up to $100 billion, potentially valuing the AI startup at around $830 billion. Amazon is also reportedly in discussions to contribute up to $50 billion.

The funding is intended to support OpenAI’s ambitious $500 billion Project Stargate, aimed at pushing the boundaries of artificial intelligence.

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News

Big Tech earnings spark investor unease over AI spending

Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

Published

4 days ago

January 30, 2026

Harvey Vargas

Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

Investors are reacting sharply to Big Tech earnings this week, sending a clear signal that massive spending must translate into real growth. Markets are becoming less forgiving as companies pour billions into artificial intelligence, data centres and future tech while returns remain uncertain.

Meta has delivered a standout performance, posting a 24 percent jump in revenue for the December quarter, fuelled by AI-powered advertising. The company is doubling down on its strategy, with aggressive investment in AI and infrastructure expected to drive a further 33 percent growth this quarter.

Microsoft and Tesla tell a more cautious story. Microsoft reported only modest growth in its Azure cloud business, raising questions about its exposure to OpenAI, while Tesla plans to double spending on AI and autonomous driving. Analysts warn of a widening gap between bold AI ambitions and what investors expect in returns.

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Tech

Memory shortages and rising prices could persist through 2027

Memory chip supply tight, prices high; Lenovo warns rising costs impact budget devices amid strong PC demand from Windows 11.

Published

7 days ago

January 27, 2026

Harvey Vargas

Memory chip supply tight, prices high; Lenovo warns rising costs impact budget devices amid strong PC demand from Windows 11.

Memory chips critical to consumer electronics and AI data centres remain in tight supply, keeping prices elevated despite production expansion by major players including Samsung and Micron.

Lenovo warns higher memory costs will hit budget devices first, even as PC demand stays strong from Windows 11 upgrades.

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