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Facebook is about to get a huge facelift with new feature

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Facebook Shops: the tech giant is on a quest to build the world’s largest shopping social media platform

This morning, Facebook CEO Mark Zuckerberg went live to detail changes to Facebook’s ‘Shops’ feature. The feature will allow new ways for users to shop across Facebook and Instagram.

Last year, both platforms launched their Shops tab to help businesses go digital amidst worldwide lockdowns to contain the spread of Covid-19.

The feature allowed shop owners to set up a unified, customisable store across Facebook and Instagram. Since then, Facebook has gained over 300 million visitors to Shops per month, and over 1.2 million active Shops.

Facebook Shops will expand to WhatsApp and Marketplace

The update announced today will give businesses in select countries the option to showcase their Shop in WhatsApp.  The update will also allow users in the US to list their Shops products in Marketplace.

“We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behaviour,” Mark Zuckerberg said this morning.

“We are making the online shopping journey more personalised, more entertaining, and more seamless.” said Kate Box. Head of Retail at Facebook Australia and New Zealand.

“Instagram and Facebook are a new Westfield!”

Kate Box, Head of Retail at Facebook Australia and New Zealand.

The Facebook Shops update will also include new visual discovery tools on Instagram, which will help shoppers find new products. The Visual Search feature will help users find visually related products, similar to Pinterest.

“In the future we’ll make it possible for people to take photos from their camera to start a visual search,” Zuckerberg said.

“While it’s still early, we think visual search will enhance mobile shopping by making even more pieces of media on Instagram shoppable.”

Augmented Reality try-on tech

Additionally, new AI and AR features will allow users to visualise and virtually try on items before they buy through API integrations with Modiface and Perfect Corp.

The company is also introducing new tools for brands to include AR product catalogs in ads. These ads will automatically show relevant products to people based on their interests. 

“AI and AR will further evolve how customers discover products they love. Australian’s will be able to find products online, with visual search and try-on immersive experiences available before making a purchase,” said Box.

Natasha is an Associate Producer at ticker NEWS with a Bachelor of arts from Monash University. She has previously worked at Sky News Australia and Monash University as an Online Content Producer.

Business

Big tech stocks tumble amid market uncertainty

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Big tech companies are struggling in the markets this quarter as interest rates rise to battle inflation

Russia’s invasion of Ukraine has devalued tech stocks causing further supply chain disruptions and sending the broad S&P 500 index down about 5 per cent.

Rising interest rates triggered more severe plummets with the S&P dropping another 16 per cent and the Nasdaq Composite index by 22 per cent.

Tesla’s stock took a huge hit sinking to nearly 38 per cent its largest decline since 2010.

Amazon saw similar results falling by 35 per cent the most in over 20 years.

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Google to pay millions to app developers

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App developers are accusing Google of tempting users into making in-app purchases.

The lawsuit relates to money that was made by app creators for Android smartphones.

The lawsuit was filed in a San Francisco court, where the 48,000 app developers are believed to have been affected.

“Following our win against Apple for similar conduct, we think this pair of settlements sends a strong message to big tech: the law is watching, and even the most powerful companies in the world are accountable when they stifle competition.”

Steve Berman, ATTORNEY FOR the Android developers.

Google says the settlement’s funds will support developers who have made less than USD $2 million in revenue between 2016 and 2021.

“A vast majority of U.S. developers who earned revenue through Google Play will be eligible to receive money from this fund, if they choose,” the company says.

Google says it will charge developers a 15 per cent commission on their first million in revenue.

The court is yet to approve the proposed settlement.

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Tesla deliveries expected to fall – here’s why

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Tesla deliveries are expected to drop significantly in the second quarter, as prolonged Covid lockdowns in China and supply chain issues take their toll

The company is also struggling to ramp up its new factories, with Tesla boss Elon Musk seemingly distracted by his very public pursuit of Twitter.

Tesla has been plagued by production glitches in China and slow output growth at new factories in both Texas and Berlin.

Experts predict deliveries will slump to just over 295,000 vehicles for the second quarter.

This would be down from the company’s record of 310,000 in the preceding quarter, marking Tesla’s first quarter-on-quarter decline since 2020.

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