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Facebook is about to get a huge facelift with new feature

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Facebook Shops: the tech giant is on a quest to build the world’s largest shopping social media platform

This morning, Facebook CEO Mark Zuckerberg went live to detail changes to Facebook’s ‘Shops’ feature. The feature will allow new ways for users to shop across Facebook and Instagram.

Last year, both platforms launched their Shops tab to help businesses go digital amidst worldwide lockdowns to contain the spread of Covid-19.

The feature allowed shop owners to set up a unified, customisable store across Facebook and Instagram. Since then, Facebook has gained over 300 million visitors to Shops per month, and over 1.2 million active Shops.

Facebook Shops will expand to WhatsApp and Marketplace

The update announced today will give businesses in select countries the option to showcase their Shop in WhatsApp.  The update will also allow users in the US to list their Shops products in Marketplace.

“We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behaviour,” Mark Zuckerberg said this morning.

“We are making the online shopping journey more personalised, more entertaining, and more seamless.” said Kate Box. Head of Retail at Facebook Australia and New Zealand.

“Instagram and Facebook are a new Westfield!”

Kate Box, Head of Retail at Facebook Australia and New Zealand.

The Facebook Shops update will also include new visual discovery tools on Instagram, which will help shoppers find new products. The Visual Search feature will help users find visually related products, similar to Pinterest.

“In the future we’ll make it possible for people to take photos from their camera to start a visual search,” Zuckerberg said.

“While it’s still early, we think visual search will enhance mobile shopping by making even more pieces of media on Instagram shoppable.”

Augmented Reality try-on tech

Additionally, new AI and AR features will allow users to visualise and virtually try on items before they buy through API integrations with Modiface and Perfect Corp.

The company is also introducing new tools for brands to include AR product catalogs in ads. These ads will automatically show relevant products to people based on their interests. 

“AI and AR will further evolve how customers discover products they love. Australian’s will be able to find products online, with visual search and try-on immersive experiences available before making a purchase,” said Box.

Natasha is an Associate Producer at ticker NEWS with a Bachelor of arts from Monash University. She has previously worked at Sky News Australia and Monash University as an Online Content Producer.

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Australian business insolvencies surge 50% due to rising costs

Business insolvencies rise 50% amid cost pressures, with projections reaching 16,000 this financial year; hospitality sector hit hard.

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Business insolvencies rise 50% amid cost pressures, with projections reaching 16,000 this financial year.


Business failures in Australia have surged by 50% this financial year due to high operating expenses, cost of living pressures, and increased tax office debt collection efforts.

Expected insolvency appointments could reach 16,000, surpassing last year’s high of 11,053.

The Australian Securities & Investments Commission reports 7,483 appointments in just six months, a 47.1% rise from the previous year.

Small businesses face a challenging climate, with the current year’s insolvencies 84% higher than pre-Covid levels.

The troubled casino group Star Entertainment risks becoming Australia’s largest corporate collapse since Virgin Australia, facing significant financial uncertainty.

Anthony Albanese, Australia’s Prime Minister.

Victoria saw a 71% increase in insolvency appointments, while Queensland and NSW experienced rises of 51.4% and 30%, respectively.

Hospitality businesses in particular have struggled with rising costs for wages, energy, and food, resulting in a 70.2% increase in sector insolvencies.

The Australian Taxation Office’s strict approach to tax debts has significantly contributed to the rise in insolvencies, with the agency showing no signs of reducing enforcement actions.

This financial year has also seen high-profile insolvencies, including airline Rex’s move into voluntary administration.

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Six phases for creating effective AI innovation units

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As artificial intelligence continues to transform industries, businesses face an urgent choice: adapt or risk irrelevance.

In an era of rapid technological advancements, AI innovation units have emerged as vital tools for businesses to maintain competitiveness and adapt to transformative trends.

Establishing an AI innovation unit requires careful planning across six key phases; Hardik Jagda, Founder and CEO of Proximity Works explored these key areas during his exclusive interview on Ticker.

First, assess your readiness by auditing data infrastructure and addressing gaps to lay a solid foundation.

Next, set clear, measurable goals tied to business outcomes, ensuring alignment across teams.

Partnering with external AI experts can fast-track progress while mitigating risks, especially when internal expertise is limited.

Prioritise high-impact projects that deliver tangible value, then follow a structured approach: build, test and scale successful initiatives.

Finally, embed adaptability by fostering a culture of innovation and continuous learning, enabling your organisation to stay agile and resilient in an ever-evolving technological landscape.

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Trump launches $TRUMP coin and gains 18,000% in value

Trump surprises crypto industry with $TRUMP coin launch; value skyrockets over 18,000% in 24 hours, becoming top 30 cryptocurrency.

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Trump surprises crypto industry with $TRUMP coin launch; value skyrockets over 18,000% in 24 hours, becoming top 30 cryptocurrency.

President-elect Trump surprised the cryptocurrency industry by announcing the launch of his token, $TRUMP coin.

In under 24 hours, the token’s value surged from a few cents to $33.87, marking an over 18,000% increase. It has since stabilised around $26, achieving a market cap above $5 billion and ranking in the top 30 cryptocurrencies globally.

The announcement was made shortly before Trump’s inauguration, via his Truth Social and X accounts, during the inaugural Crypto Ball in Washington, D.C.

Trump aims to be the most crypto-friendly president and intends to reverse the Biden administration’s regulatory measures that have pushed many U.S. firms overseas.

The Crypto Ball was attended by various crypto CEOs, politicians, and members of Trump’s incoming Cabinet, including his son, Donald Trump Jr. Initially, some attendees questioned the authenticity of the announcement, suspecting potential hacking.

Trump’s promotional message included a link for purchasing the token with a debit card or cryptocurrency.

Since the announcement, Trump has remained silent about the coin, while Eric Trump described it as “the hottest digital meme on earth.” This comment was also shared by Trump’s official X account.

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