Business

E-Commerce here to stay, despite continued lockdowns

Published

2 years ago

June 25, 2021

ticker NEWS

With much of the world still in partial lockdown, E-Commerce is here to stay. So where does that leave bricks-and-mortar retail?

Not necessarily in the dust, according to Reuben Mallalieu, Head of Ecom World 2021 and our guest on Ticker Green.

Reuben Mallalieu runs the biggest e-commerce conference in the world, Ecom World 2021. A digital event, run over two days in late June with over 15,000 attendees. The event garners speakers from big tech, e-commerce and media such as Gary Vaynerchuk and other high profile names from Facebook, Snapchat, Spotify and Shopify. It also provides a platform for lesser-known brands making a splash.

In a post-pandemic world, it would be easy to think traditional retail will be dead. Not according to Mallalieu, who believes that a bricks-and-mortar flagship store will still be an aspirational destination for digitally native brands. In Mallalieu’s view, consumers will always want to understand the look and feel of a product in-store. However it’s not a luxury all brands can afford.

That’s where e-commerce comes in. Once upon a time, a business would open its shop doors and wait to receive its first customer. Now, it launches a website. Platforms like Shopify have enabled an explosion of direct-to-consumer e-commerce brands to launch. “It’s easier than ever to build and scale a business just with the tools we have available in the world of e-commerce”, Mallalieu says.

Mallalieu gave us more than just predictions about the future of retail. He let us in on what he believes is the secret sauce to successfully running an e-commerce business in 2021:

“You need to have three key areas in place to be able to build and scale a business to over $1 million.”

Product & Operations – Good margins, a quality product and operations to scale.
Brand – The coolest brand possible with amazing product shots and a great online storefront.
Growth – A robust growth marketing plan based on paid ads or other organic strategies to reach your audience.

So what does this mean for direct-to-consumer brands with a sustainability focus? Well it probably shouldn’t come as a surprise that Mallalieu is optimistic.“I am a massive fanboy of Allbirds…they are now a billion-dollar shoe brand focused on sustainability,” Mallalieu says.

For newer sustainability players like my business Single Use Ain’t Sexy, Ecom World 2021 is a place for us to share ideas and talk shop! Our first-to-market dissolvable hand soap tablets & reusable glass bottles have already sold out twice & attracted thousands of eco-friendly customers.

If you’re keen to stay ahead of the curve, drop into some of the online events at Ecom World 2021 on 28 and 29 June 2021.

Business

Musk’s Empire

Published

17 hours ago

June 2, 2023

ticker NEWS

A plane arrives in China. On board, one of the world’s richest men. He’s come to convince authorities that he should be allowed to set up a brand new factory.

He is Elon Musk.

And this is his first trip to China in three years.

Business

Amazon employees walk out to protest office policies

Published

21 hours ago

June 2, 2023

Costa Haritos

Staff at warehousing giant Amazon have walked off the job to protest the company’s return-to-office program

Over 1,900 Amazon employees pledged to protest globally over proposed changes to the company’s climate policy, layoffs and a return-to-office mandate.

The activist group behind the rally is known as Amazon Employees for Climate Justice (AECJ), who are seeking a greater voice for employees.

“Our goal is to change Amazon’s cost/benefit analysis on making harmful, unilateral decisions that are having an outsized impact on people of color, women, LGBTQ people, people with disabilities, and other vulnerable people,” organisers said.

Over 100 people gathered at the heart of Amazon’s Seattle headquarters on Wednesday. The company said it had not witnessed any other demonstrations.

AECJ said the walkout comes after Amazon made moves “in the wrong direction”.

The company recently has recently overturned a desire to make all Amazon shipments net zero for carbon emissions by 2030.

The company maintains a pledge on climate change.

Amazon spokesperson Brad Glasser told Reuters the company is pursuing a strategy to cut carbon emissions.

“For companies like ours who consume a lot of power, and have very substantial transportation, packaging, and physical building assets, it’ll take time to accomplish.”

AECJ protesters also sought support for the 27,000 staff, who had lost their jobs in recent months —around 9 per cent of Amazon’s global workforce.

The company has also mandated a return-to-office program.

Business

The Great Resignation vs. The Great Burnout

Published

21 hours ago

June 2, 2023

ticker NEWS

As employees recover from the height of the pandemic, the Great Resignation has come to light

The pandemic saw the term ‘the great resignation’ coined as thousands of people resigned from their jobs across the U.S. in 2021 and 2022.

Karin Reed, the author of ‘Suddenly Hybrid said the great resignation was a period of employees taking control of their future.

“A lot of people realised in their current environment they were not happy with what they were doing with their job. They chose to vote with their feet and go elsewhere,

In other parts of the world, a spike in resignations was not reported.

However, a higher degree of workers began reporting post-Covid burnout, as they made a return to the office.

“There’s been a blurring of the lines. You have work that’s not confined by a physical space.

“Instead of closing the computer and walk away, our computer is in the next room.”