Duolingo in a sticky situation – is an edgy brand presence a smart move?

Published

2 years ago

October 17, 2022

Is marketing going too far?

Duolingo is accused of trying too hard to master social media following a recent tweet.

The tweet in question features a clip from the 2010 Nickelodeon Kid’s Choice Awards, which shows popstar Katy Perry getting a face full of green slime.

hold up is that my — https://t.co/PtWeGXulJ7
— Duolingo (@duolingo) October 12, 2022

That clip has done the rounds on socials for years but now Duolingo has tapped into meme humour.

“hold up is that my —” the company tweeted.

“we’re all thinking it, i just said it,” the Duolingo owl wrote in a suggestive and rather controversial tweet (insinuating the green slime is the owl’s Duolingo ejaculation)

GIZMODO news reported edgy brand Twitter is nothing new— with many famous icons tweeting like a human and appealing to gen-z.

With the rise of TikTok – the strategy is simple: Stop making yourself look like a brand, Gizmodo says because an “increasingly edgy brand presence is a slippery slope.”

Brands across the world are quickly learning that the best way to advertise is to go viral, and TikTok comment sections and Twitter timelines are the best billboards.

So which edge of the fence do you sit on when it comes to being edgy online for clicks?

Why the meme-stock frenzy is unlikely to repeat

Published

1 day ago

May 14, 2024

Nathan Langridge

GME shares surge 74%, but experts stress a meme-stock frenzy resurgence is unlikely due to fundamental differences in the company’s financial situation.

Australia’s budget unveils a second consecutive surplus of A$9.3 billion, prioritising the critical minerals industry and green energy initiatives to reduce reliance on Chinese supply.

Also, GameStop shares have surged 74%, but experts caution against expecting a repeat of the 2021 meme-stock frenzy. #featured #trending

Money

Why are airlines after the Biden Administration?

Published

1 day ago

May 14, 2024

Nathan Langridge

Major airlines are taking legal action against the Biden administration over a newly implemented rule requiring them to disclose fees upfront.

On this episode of Hot Shots – Major airlines are suing the Biden Administration, AI-piloted fighter jets, SpaceX faces funding challenges, and Apple receives crushing feedback.

Ticker’s Ahron Young & Veronica Dudo discuss. #featured #trending

Money

The mounting pressure on Government spends

Published

2 days ago

May 13, 2024

ticker NEWS

Questions abound regarding the factors fueling this inflation surge in Australia and whether it correlates with the escalating government expenditures.

Concerns extend to how Chalmers navigates the mounting pressure amid discrepancies in spending allocations.

Moreover, as Australians grapple with the reality of rising living costs, the feasibility of cutting spending becomes a pressing issue. Additionally, amidst economic uncertainties, individuals seek guidance on managing stock market risks effectively. #Featured #Trending