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Creating exceptional customer experiences

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Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. In the lead up to this, he was inspired by books like The Pursuit of Wow! by Tom Peters, which opened his eyes to the power of customer and employee experience.

Jason tested and implemented strategies for improving experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit. He worked with companies including Telstra, Target Australia, Fairfax Media, New South Wales Government, SingTel Optus, and Volkswagen Group Australia, and he sat on the boards of ACON Health Limited and Oz ShowBiz Cares / Equity Fights AIDS.

A cornerstone of Jason’s career has been an unwavering commitment to improving the lives of customers and employees. During his time in the telecommunications industry, he implemented ideas for improving customer experience in a number of verticals by over 100 percent. In retail and media, his initiatives to improve efficiencies by focusing on customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year on year. Additionally, he has led transformational programs resulting in tens of millions in revenue improvement.

So far you have read about how Jason is passionate about customers and employees, but it would be remiss not to mention that Jason has led transformations in everything from procurement functions to sales.

Jason has been in the ‘trenches’ consistently delivering transformative results – his ultimate passion is helping individuals and organisations, grow and achieve their goals.  

For more information, head to https://www.jasonsbradshaw.com/

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Leaders

Rising cyber attacks threaten small businesses’ security

Cyber attacks on small businesses surge; average cost now $49,600, with risks rising and protection becoming essential.

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Cyber attacks on small businesses surge; average cost now $49,600, with risks rising and protection becoming essential.


Cyber attacks are increasing, particularly targeting small to medium businesses.

The average cost of a cyber attack for a small business is approximately $49,600, with costs rising by about 8% annually.

Luke Irwin from Aegis Cyber Security recently shared insights into Australia’s cyber security landscape.

Currently, the Australian Cyber Security Centre receives a logged case every six minutes, though many incidents go unreported.

Most cyber attacks on SMBs stem from automated systems and criminal gangs, primarily seeking financial records and personal information to leverage for ransom or data theft.

Small businesses can improve their cybersecurity by training staff through programmes like Cyber Wardens, which offer free awareness training.

For guidance, businesses should conduct gap assessments to understand their current security posture and can access resources from the Australian Cybersecurity Centre and other tech websites.

Basic measures to enhance security include training employees, using complex passwords, and setting up firewalls.

Any improvement is beneficial, as cybercriminals often target the easiest victims.

For support, Luke Irwin from Aegis Cyber Security works with SMEs to address these risks and can be contacted through LinkedIn or aegiscyber.com.au.

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Leaders

From adversity to multimillion-dollar sales success

From living in a car to Forbes’ “King of Sales,” Adam McCaughey’s journey highlights resilience and entrepreneurial success.

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From living in a car to Forbes’ “King of Sales,” Adam McCaughey’s journey highlights resilience and entrepreneurial success.

Adam McCaughey, known as the King of Sales by Forbes, shares his remarkable journey from sleeping in a car to building a multi-million dollar business.

His experience in a Michelin star kitchen instilled in him the values of hunger and persistence, but he realised the financial limitations of restaurant work. Observing successful individuals like Tony Robbins, he recognised the importance of sales skills in achieving financial freedom.

Living in his car served as a turning point, empowering him to take risks in business without fear of failure. He emphasises that leadership is crucial for building successful teams and businesses.

McCaughey believes that managing oneself is essential. He advises those wishing to leave their nine-to-five jobs to fully commit to their passions and take risks to succeed.

As he looks ahead, McCaughey aims to scale his business and reach a wider audience while maintaining focus on his goals.

He urges aspiring entrepreneurs to choose between fear and faith, highlighting that taking bold steps can lead to unexpected successes.

For guidance and inspiration, McCaughey encourages followers to engage with his content on platforms like Instagram and YouTube, and he offers insights designed to motivate those working hard to achieve their dreams.

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AI is transforming business efficiency, but poses significant legal risks

AI enhances business efficiency but poses significant legal and compliance challenges requiring careful management and understanding of risks.

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AI enhances business efficiency but poses significant legal and compliance challenges requiring careful management and understanding of risks.

Understanding risks related to data privacy and human error is essential for responsible AI use.

Katie Richards from Virtual Legal discusses the application of AI in business functions.

Many businesses utilise AI not only for marketing but also for legal document review and drafting responses to disputes.

Properly priming AI is critical, as unclear questions can yield unsatisfactory answers.

In Australia, laws vary by state and region, necessitating attention to location-specific legal variables.

Businesses often overlook the need for tailored queries when using AI for legal concerns.

This oversight can lead to significant issues, such as breaches in data confidentiality or inaccurate information.

The importance of reading AI application terms cannot be understated, as negligence could void cyber insurance.

Human interaction with AI can affect outcomes, particularly in sensitive areas like mental health support, where reliance solely on text communication may be insufficient.

Businesses must thoroughly assess their AI integration, including potential liabilities and proper legal advice.

Comprehensive business health checks focusing on AI usage are becoming increasingly necessary.

Individuals seeking to improve their understanding and compliance can reach out to experts through companies such as Virtual Legal for guidance on securing their business practices in an AI-driven landscape.

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