Aussie Supermarket, Coles is shaking up the online grocery shopping game

Coles Online customers can now get up to $50 off their shop by using Flybuys points to help pay for their groceries using flypay.

In a statement, Coles says: Flypay is a fast, easy and secure digital wallet that allows customers to check out faster when shopping online and collect Flybuys points at participating eligible partners on qualifying transactions along the way.

Previously only available online to Coles liquor customers and selected retailers, the flypay payment option is now available on Coles Online, with added features that allow Coles Online customers to redeem Flybuys points in real-time.

Coles Online customers can simply select flypay when checking out and follow the instructions to part-pay using their Flybuys points, from $10 (redemption of 2,000 points) up to $50 (redemption of 10,000 points) per transaction.

The new redemption offer via flypay makes it far easier for customers to use their Flybuys points by enabling Coles Online customers to redeem Flybuys points as part of their online shop for the first time.

Coles Chief Executive of eCommerce Ben Hassing said Coles was committed to giving customers a seamless omnichannel experience as more Australians embrace digital shopping.

Chief Executive of Emerging Businesses George Saoud added the rollout of flypay to Coles Online was part of Coles’ strategy.

flypay was developed by Coles in collaboration with Flybuys and Token ID – a Visa solution. flypay speeds up the online checkout process for customers, who no longer need to enter their payment, Flybuys and delivery information separately when shopping with flypay-enabled retailers.

Once customers set up their secure flypay account, all they need to do is select flypay when completing their transaction.