Apple’s groundbreaking Vision Pro headset is poised to reshape how people consume television content at home and use computers at work, potentially positioning itself as the successor to both traditional television and the Mac.

Priced at $USD3,500, this innovative headset seamlessly merges three-dimensional digital content with the real world, and it has officially landed in Apple’s physical stores across the United States.

Meta Platforms

This launch enters a competitive market, which has been primarily dominated by lower-cost competitors such as Meta Platforms, HTC, and others, mostly catering to the gaming sector, and failing to gain widespread appeal.

Vision Pro isn't just great, it's the single greatest piece of tech ive ever used pic.twitter.com/ArBgbkH0UR

— Casey Neistat (@Casey) February 3, 2024

Apple has experienced mixed results in courting developers for the Vision Pro.

While some developers like Walt Disney have been quietly working with Apple on creating unique experiences for the headset, others like Netflix have chosen not to develop a dedicated app for the Vision Pro.

Instead, users can access content through the device’s web browser.

Similarly, YouTube has not announced plans for a dedicated app, but users can utilize the Safari web browser for streaming content.

Even Spotify, a popular music streaming service, has not developed an app for the product’s launch.

Now I want an Apple Vision Pro!

pic.twitter.com/yQeVUNRCoJ

— Mario Nawfal (@MarioNawfal) February 3, 2024

Custom computing

The Vision Pro distinguishes itself with its custom computing chips and complex display technology, setting it apart from its rivals.

Analysts who have tested the headset believe that these features could potentially pose a threat to conventional two-dimensional screens in both home and workplace settings.

Walt Disney has been collaborating with Apple for several years on an app specifically designed for the Vision Pro’s launch.

This collaboration promises to provide users with immersive experiences, such as watching “Star Wars: The Force Awakens” while sitting in a fictional X-34 landspeeder craft on Tatooine, similar to a futuristic drive-in theater, or enjoying “Avengers: Endgame” from inside Avengers Tower in midtown Manhattan.

The Disney+ app also offers 3D versions of 42 Disney films, including blockbusters like “Avatar: The Way of Water,” “Black Panther,” and “Inside Out.”

New canvas

Jamie Voris, Chief Technology Officer at Walt Disney Studios, commented, “When we saw this, it became evident it was a new canvas for how we can tell stories in a way that hasn’t been done before.” Disney is also planning to introduce an interactive experience for its Marvel Studios animated anthology series, “What If?”

FThe Vision Pro opens up new avenues for experiencing live sporting events and theme park rides, offering users an unprecedented level of immersion.