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Apple prepares iPhone 17 launch with thinner design
Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities
Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities
– Apple and Samsung are prioritising thinner devices, risking battery life to boost sales.
– iPhone Air prices will remain similar to iPhone 16, but battery capacity may be reduced.
The pricing for the iPhone Air is expected to remain similar to the iPhone 16 line-up, around $899 to $949.
However, the thinner design may result in a reduced battery capacity of 2800mAh, down from the iPhone 16’s 3561mAh.
Sales Challenge
Apple aims to attract consumers prioritising design and portability. Meanwhile, Samsung’s Galaxy S25 Edge also reduces battery size. Both companies faced stagnant sales last year, as noted by Counterpoint Research, with Xiaomi emerging as the fastest-growing brand.
Apple is likely to maintain its pricing strategy, mitigating tariff impacts from the Trump administration.
Recent investments in US manufacturing are expected to shield the company from price hikes, despite competitive pressures in markets like China.
Apple is not expected to announce updates for Siri at this launch. Alongside new iPhones, the company may introduce updates for its Watch Series and AirPods.
