News
Apple prepares iPhone 17 launch with thinner design
Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities
Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities
– Apple and Samsung are prioritising thinner devices, risking battery life to boost sales.
– iPhone Air prices will remain similar to iPhone 16, but battery capacity may be reduced.
The pricing for the iPhone Air is expected to remain similar to the iPhone 16 line-up, around $899 to $949.
However, the thinner design may result in a reduced battery capacity of 2800mAh, down from the iPhone 16’s 3561mAh.
Sales Challenge
Apple aims to attract consumers prioritising design and portability. Meanwhile, Samsung’s Galaxy S25 Edge also reduces battery size. Both companies faced stagnant sales last year, as noted by Counterpoint Research, with Xiaomi emerging as the fastest-growing brand.
Apple is likely to maintain its pricing strategy, mitigating tariff impacts from the Trump administration.
Recent investments in US manufacturing are expected to shield the company from price hikes, despite competitive pressures in markets like China.
Apple is not expected to announce updates for Siri at this launch. Alongside new iPhones, the company may introduce updates for its Watch Series and AirPods.
News
Marketers struggle to find right creative partners
80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.
80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.
A new report reveals that while 80% of marketers now run their own agency pitches, many admit the search for the perfect creative partner is tougher than ever.
Darren Woolley from TrinityP3 explains what’s driving the shift and how AI could help.
#Marketing #Advertising #Agencies #BrandStrategy #AI #TrinityP3 #CreativeIndustry #DarrenWoolley #Pitching #Media #Business
News
Trump royally welcomed to Japan
Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.
Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.
President Trump’s Asia tour begins with a warm welcome in Japan and major investment pledges, as he heads to South Korea aiming to secure a trade war truce with China.
#Trump #Asia #Japan #SouthKorea #China #Trade #XiJinping #Diplomacy #WhiteHouse #USPolitics #GlobalTrade
News
Trump delays Putin meeting amid fear of long war ahead for Europe
Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.
Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.
President Trump has postponed talks with Vladimir Putin until meaningful progress is made on Ukraine peace negotiations, following new U.S. sanctions on Russia’s top oil firms.
Oz Sultan from Sultan Interactive Group join for more.
#Trump #Putin #Ukraine #Russia #Sanctions #Oil #Diplomacy #China #India #USPolitics #ForeignPolicy #WhiteHouse
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