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Apple prepares iPhone 17 launch with thinner design

Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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In Short:
– Apple and Samsung are prioritising thinner devices, risking battery life to boost sales.
– iPhone Air prices will remain similar to iPhone 16, but battery capacity may be reduced.
Apple and Samsung are focusing on thinner devices to boost sales, potentially compromising battery life.
Apple is set to unveil its iPhone 17 line-up in Cupertino this week. The new Air model is anticipated to be 5.5mm thick, 2mm thinner than current Pro models.

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The pricing for the iPhone Air is expected to remain similar to the iPhone 16 line-up, around $899 to $949.

However, the thinner design may result in a reduced battery capacity of 2800mAh, down from the iPhone 16’s 3561mAh.

Sales Challenge

Apple aims to attract consumers prioritising design and portability. Meanwhile, Samsung’s Galaxy S25 Edge also reduces battery size. Both companies faced stagnant sales last year, as noted by Counterpoint Research, with Xiaomi emerging as the fastest-growing brand.

Apple is likely to maintain its pricing strategy, mitigating tariff impacts from the Trump administration.

Recent investments in US manufacturing are expected to shield the company from price hikes, despite competitive pressures in markets like China.

Apple is not expected to announce updates for Siri at this launch. Alongside new iPhones, the company may introduce updates for its Watch Series and AirPods.


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Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Markets brace for pivotal week following renewed US-China trade talks

Global markets brace for US-China trade talks, earnings, and inflation data impacting investor sentiment and central bank outlook.

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Global markets brace for US-China trade talks, earnings, and inflation data impacting investor sentiment and central bank outlook.


Global markets prepare for a critical week as US–China trade talks, major earnings, and inflation data could shift investor sentiment and central bank expectations.

Kyle Rodda from Capital.com breaks down the key risks and opportunities.

#GlobalMarkets #USChinaTrade #Inflation #EarningsSeason #Investing #FederalReserve #AUD #Tesla #Netflix #MarketUpdate


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Global markets steady ahead of CPI

Global equities stay strong near record highs as investors await US CPI data to assess central bank decisions.

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Global equities stay strong near record highs as investors await US CPI data to assess central bank decisions.


Global equities remain resilient, with Wall Street, Europe, and Asia near record highs as investors eye Friday’s US CPI data to gauge central bank moves.

Market watchers note cautious optimism amid ongoing volatility.

#GlobalMarkets #CPI #WallStreet #Equities #Investing #CentralBanks #RBA #Fed #USMarkets #MarketUpdate


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US sanctions Russia’s top oil giants

US sanctions on Rosneft and Lukoil aim to pressure Moscow amid oil price surges; impact depends on enforcement.

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US sanctions on Rosneft and Lukoil aim to pressure Moscow amid oil price surges; impact depends on enforcement.


The US has imposed new sanctions on Rosneft and Lukoil, aligning with Europe to pressure Moscow amid rising oil prices and global market tensions.

Analysts warn the real impact will hinge on enforcement and international response.

#Russia #USSanctions #Rosneft #Lukoil #OilMarkets #Geopolitics #EnergyCrisis #DonaldTrump #EU #GlobalTrade #Moscow


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