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Apple prepares iPhone 17 launch with thinner design

Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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In Short:
– Apple and Samsung are prioritising thinner devices, risking battery life to boost sales.
– iPhone Air prices will remain similar to iPhone 16, but battery capacity may be reduced.
Apple and Samsung are focusing on thinner devices to boost sales, potentially compromising battery life.
Apple is set to unveil its iPhone 17 line-up in Cupertino this week. The new Air model is anticipated to be 5.5mm thick, 2mm thinner than current Pro models.

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The pricing for the iPhone Air is expected to remain similar to the iPhone 16 line-up, around $899 to $949.

However, the thinner design may result in a reduced battery capacity of 2800mAh, down from the iPhone 16’s 3561mAh.

Sales Challenge

Apple aims to attract consumers prioritising design and portability. Meanwhile, Samsung’s Galaxy S25 Edge also reduces battery size. Both companies faced stagnant sales last year, as noted by Counterpoint Research, with Xiaomi emerging as the fastest-growing brand.

Apple is likely to maintain its pricing strategy, mitigating tariff impacts from the Trump administration.

Recent investments in US manufacturing are expected to shield the company from price hikes, despite competitive pressures in markets like China.

Apple is not expected to announce updates for Siri at this launch. Alongside new iPhones, the company may introduce updates for its Watch Series and AirPods.


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Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Escape rooms booming despite challenging market conditions

Escape room industry thrives; Escape This raises over $1M in 72 hours, signaling strong demand for immersive experiences.

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Escape room industry thrives; Escape This raises over $1M in 72 hours, signaling strong demand for immersive experiences.


The escape room industry is thriving even in tough market conditions, with investors flocking to immersive entertainment experiences.

A recent crowdfunding campaign for Escape This, raised more than $1 million in just 72 hours, showing there is still a demand for in-person, interactive experiences.

Bernie Jane from Escape This takes time away from his hidden tomb to discuss the positive news.

#Entertainment #ImmersiveExperiences #Innovation #Startups #Crowdfunding #TickerNews


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Israeli strike hits Hamas leaders in Doha

Israel strikes Hamas leadership in Qatar, killing five, including a negotiator’s son, prompting Western denunciations. #Israel #Hamas #Qatar

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Israel strikes Hamas leadership in Qatar, killing five, including a negotiator’s son, prompting Western denunciations. #Israel #Hamas #Qatar


Israel has escalated the conflict by striking Hamas’s senior political leadership in Doha, Qatar.

The attack killed five people, including the son of a negotiator, and has drawn sharp condemnation from Western leaders.

#Israel #Hamas #Qatar #Ceasefire #MiddleEast #TickerNews


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Apple bets big on iPhone 17, AirPods Pro 3, and Watch upgrades

Apple’s new iPhone 17, AirPods Pro 3, and Watch upgrades could ignite a powerful upgrade cycle within its ecosystem.

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Apple’s new iPhone 17, AirPods Pro 3, and Watch upgrades could ignite a powerful upgrade cycle within its ecosystem.


Apple is going all in on its next wave of devices, hoping the sleek new iPhone 17 line-up, AirPods Pro 3, and Apple Watch upgrades will spark a powerful upgrade cycle. With design, performance, and premium pricing at the forefront, Apple is pushing to lock more users firmly into its ecosystem.

The strategy goes beyond hardware. Apple is leaning heavily on its services, from iCloud to Apple Pay, while expanding its footprint in health and wellness through its Watches and AirPods. Health tech could be the next big frontier for Apple’s long-term dominance.

#Apple #iPhone17 #AirPodsPro3 #AppleWatch #TechNews #Innovation #HealthTech #TickerNews


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