From aspiring actress to marketing innovator: Alita Harvey-Rodriguez on transforming dreams and building School Perks
Alita Harvey-Rodriguez began her journey with aspirations of becoming an actress but pivoted towards a successful career in marketing and technology. Initially accepted into NIDA, she chose a different path after discovering her passion for technology, which started at the age of 15 when she learned coding.
Today, she is recognised as a leader in retail marketing and digital innovation. Alita’s insights on blending creativity with technology have established her as an e-commerce futurist. Drawing from her diverse experiences, she criticises the lack of accountability among leaders, suggesting that clear project management is essential for maintaining a cohesive team.
Mentoring Importance
Alita also emphasises her commitment to mentoring the next generation, having participated in organisations like Girls in Tech. She promotes the idea of an “invisible advisory board,” encouraging small business owners to seek guidance from community members in their areas of expertise.
