Meta announced major changes to its policies on digitally created and altered media, ahead of U.S. elections poised to test its ability to police deceptive content.
The social media giant will start applying “Made with AI” labels in May to AI-generated videos, images and audio posted on its platforms, expanding a policy that previously addressed only a narrow slice of doctored videos, Vice President of Content Policy Monika Bickert said in a blog post.
Bickert said Meta would also apply separate and more prominent labels to digitally altered media that poses a “particularly high risk of materially deceiving the public on a matter of importance,” regardless of whether the content was created using AI or other tools.
The new approach will shift the company’s treatment of manipulated content. It will move from one focused on removing a limited set of posts toward one that keeps the content up while providing viewers with information about how it was made.
Meta previously announced a scheme to detect images made using other companies’ generative AI tools using invisible markers built into the files, but did not give a start date at the time.
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A company spokesperson told Reuters the new labeling approach would apply to content posted on Meta’s Facebook, Instagram and Threads services.
Its other services, including WhatsApp and Quest virtual reality headsets, are covered by different rules.
Meta will begin applying the more prominent “high-risk” labels immediately, the spokesperson said.
The changes come months before a U.S. presidential election in November that tech researchers warn may be transformed by new generative AI technologies.
A deepfake of former U.S. President Barak Obama.
Political campaigns have already begun deploying AI tools in places like Indonesia, pushing the boundaries of guidelines issued by providers like Meta and generative AI market leader OpenAI.
In February, Meta’s oversight board called the company’s existing rules on manipulated media “incoherent” after reviewing a video of U.S. President Joe Biden posted on Facebook last year that altered real footage to wrongfully suggest he had behaved inappropriately.
The footage was permitted to stay up, as Meta’s existing “manipulated media” policy bars misleadingly altered videos only if they were produced by artificial intelligence or if they make people appear to say words they never actually said.
The board said the policy should also apply to non-AI content, which is “not necessarily any less misleading” than content generated by AI, as well as to audio-only content and videos depicting people doing things they never actually did.
Israel’s new “Iron Beam” laser defense system to deploy by year-end, promising cost-effective missile interception.
Israel’s Defence Ministry says its new “Iron Beam” laser system will be deployed by year’s end. The technology is designed to destroy incoming missiles, rockets, drones and mortars with precision.
Developed by Rafael Advanced Defense Systems in partnership with Elbit Systems, Iron Beam will sit alongside existing defences such as Iron Dome, David’s Sling and Arrow. Unlike traditional interceptors which can cost tens of thousands of dollars per shot, the laser comes at negligible expense.
Officials call it the world’s first high-power laser interception system to achieve operational maturity, hailing it as a game-changer for modern warfare. Military leaders expect the system to reshape air defence capabilities and cut costs dramatically.
Stephen Colbert condemns censorship and calls out Trump in powerful monologue dedicated to Jimmy Kimmel’s suspended show.
Stephen Colbert’s opening monologue is being hailed as one of the most powerful moments in modern late-night history. Standing on stage at the Ed Sullivan Theatre, Colbert dedicated his show to Jimmy Kimmel and his team after ABC suspended Kimmel’s programme under pressure from Washington.
Colbert called the move “blatant censorship” and directly accused President Trump of acting like an autocrat. “With an autocrat, you cannot give an inch,” he warned, making clear that the stakes reach far beyond late-night comedy.
Despite cancellation, 10,000 gathered at CSU to support Charlie Kirk, creating a rally-like atmosphere.
Charlie Kirk was scheduled to speak at Colorado State University in Fort Collins, but the event was meant to be cancelled. Despite that, thousands of people still turned up to celebrate his legacy.
As many as 10,000 people turned out, showing the extent of support for the conservative activist. The crowd gathered outside CSU, creating an atmosphere more like a political rally than a cancelled speech.